09/04/2018, Fountain Valley, CA
- Total Sales Up 6 Percent Year-Over-Year
- Retail Sales Up 12 Percent Year-Over-Year
- Best All-time August SUV and Tucson Sales
- Total SUV Sales Up 30 Percent Compared with Last August
FOUNTAIN VALLEY, Calif., Sept. 4, 2018 – Hyundai Motor America reported August sales of Hyundai- and Genesis-branded vehicles of 57,542 units, a 6 percent increase in comparison with August 2017. Retail sales for the month were up 12 percent, while fleet deliveries were down 30 percent compared with last year and less than 10 percent of total volume.
Sales by Brand
Hyundai Brand Highlights
Hyundai vehicles achieved an 8 percent gain backed by the best total August SUV and Tucson sales. Tucson set a monthly sales record for the 18th month in a row with a 19 percent improvement compared with last year. Kona sales exceeded 4,700 units and the all-new 2019 Santa Fe continues to arrive at dealers in larger numbers. The strong performance of Hyundai’s SUV lineup led to total SUV sales of 27,678 units, a 30 percent increase year-over-year and the highest August SUV sales total in company history. On the car front, Elantra achieved its fourth straight month of sales growth with 15,475 units sold, a 2 percent increase.
“Hyundai’s double digit retail sales increase is the result of our improving product mix, and the hard work of our dealer partners and sales and marketing teams,” said John Angevine, director, National Sales, Hyundai Motor America. “It’s a great sign that Hyundai is regaining its sales momentum in the second half of the year, with SUV sales nearly 50 percent of volume and car models, like Elantra standing out in its segment.”
August Product and Corporate Activities
- Redesigned Elantra Unveiled: The redesigned 2019 Elantra made a surprise appearance at the media launch event for the 2019 Santa Fe in Park City, Utah, showing off its new look and SmartSense safety technology.
- Kona Earns IIHS TOP SAFETY PICK+: The 2018 Kona (built after May 2018) was named a TOP SAFETY PICK+ by the IIHS, one of the industry’s highest safety honors.
- Sunday Night Football Sponsorship: Hyundai will have an even bigger presence this football season as the new sponsor of NBC’s Sunday Night Football Kickoff show in addition to its ongoing official car and SUV of the NFL designations.
- Pirelli World Challenge TCR Wins: Hyundai and the Bryan Herta Autosport team continued its racing success with a 1-2 finish in both races at the Utah Motorsports Campus in the PWC TCR class during the second weekend of August. The final race weekend at Watkins Glen (Sept. 1-2) saw Hyundai take home the TCR manufacturer and team championships for the season.
Hyundai Model Sales
Genesis Brand Highlights
Genesis Motor America reported sales of 613 in August, a 66 percent decrease compared with the prior year. While planning to transition to a smaller retail network, importation of model year 2018 vehicles was stopped in the spring. This retail result stems from a significant lack of inventory.
In August, Genesis participated in the Monterey Classic Car Week for the third consecutive year. Genesis displayed the high-performance Essentia Concept at McCall’s Motorworks Revival: at The Quail, a Motorsports Gathering; and at the Pebble Beach Concours d’Elegance, alongside the most innovative concept vehicles. Genesis also displayed throughout the week and donated a 2019 G70 as part of a charity raffle, to benefit Animal Friends Rescue Project Salinas Valley Memorial Hospital Foundation.
The new Genesis retail network will begin to open and the first-ever, all-new 2019 G70 luxury sport sedan will launch in September.
Genesis Model Sales
Hyundai Motor America
Hyundai Motor America is focused on delivering an outstanding customer experience grounded in design leadership, engineering excellence and exceptional value in every vehicle we sell. Hyundai’s technology-rich product lineup of cars, SUVs and alternative-powered electric and fuel cell vehicles is backed by Hyundai Assurance—our promise to deliver peace of mind to our customers. Hyundai vehicles are sold and serviced through more than 830 dealerships nationwide and the majority sold in the U.S. are built at U.S. manufacturing facilities, including Hyundai Motor Manufacturing Alabama. Hyundai Motor America is headquartered in Fountain Valley, California, and is a subsidiary of Hyundai Motor Company of Korea.
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