Posted on 13. Jan, 2013 by in Hyundai Canada

· Hyundai Motor Group strengthens pattern capabilities by streamlining pattern resources, maximizing synergy

· Schreyer to lead Group’s long-term pattern prophesy and make pattern differentiation

Jan. 13, 2013 – Hyundai Motor Group, led by Hyundai Motor Company and Kia Motors Corp., currently announced that Peter Schreyer was allocated as President to manage Hyundai and Kia’s pattern centers in sequence to streamline a resources and emanate synergy between a dual brands.

The pierce is also partial of a Hyundai Motor Group’s bigger efforts to strengthen a competitiveness by qualitative growth.

“Strengthening a fundamentals, generally in a area of design, is indispensable to secure long-term competitiveness,” pronounced Woong-Chul Yang, Vice Chairman of Hyundai Motor Group’s RD Center in Korea. “Design is not only a many manifest aspect of a car, though it’s an area business have a clever romantic tie to. It is during a core of a efforts to raise a code value. ”

“Mr. Schreyer brings a resources of knowledge in pattern from a tellurian automobile attention and has a low bargain of a Hyundai Motor Group. These profitable qualities will assistance build a substructure indispensable to make Hyundai and Kia heading tellurian tip automakers,” combined Mr. Yang.

On Jan. 2., a Group announced ‘Brand Innovation formed on Quality’ as this year’s government instruction during a new year debate delivered by Mong-Koo Chung, Chairman and CEO of Hyundai Motor Group.

Both Hyundai and Kia have come a prolonged approach in terms of design, underneath their possess singular pattern philosophies, ‘Fluidic Sculpture’ and ‘The morality of a true line’, respectively.

Hyundai Motor introduced a new pattern truth ‘Fluidic Sculpture’ in 2009 and practical it to a whole lineup, starting from a new-generation Sonata that year. In serve to increasing prolongation capabilities worldwide, a new designs contributed to poignant sales expansion in a tellurian market.

Kia also combined a possess design-DNA called ‘The morality of a true line’, led by Mr. Schreyer in 2006, and practical it to a whole lineup. Kia’s pattern government has proven successful, winning awards such as a red dot pattern endowment and iF pattern award.

Mr. Schreyer will lead a long-term pattern prophesy and plan for Hyundai and Kia, formed on a Group’s vision. In particular, by overseeing a Group’s pattern resources, he will serve concrete a dual brands’ split strategies according to any company’s code direction.

· 1953 Born in Bad Reichenhall, Deutschland

· 1975~79 Industrial Design School of Applied Arts, Munich Royal College of Art, London

· 1994-2002 Head of Audi Design

· 2002-2006 Head of Volkswagen Design

· 2006~2012 Chief Design Officer of Kia Motors Corp.

· 2013~present Appointed President of Hyundai, Kia Design Center

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