HYUNDAI MOTOR LAUNCHES NEW GLOBAL LUXURY BRAND, ‘GENESIS’

Posted on 24. Nov, 2015 by in Hyundai Canada

November 4, 2015 – Hyundai Motor has announced an all-new tellurian oppulance code – Genesis – that will broach ‘human-centered’ oppulance by a operation of new models that underline a top standards of performance, pattern and innovation.

Created for a new era of perceptive consumers, Genesis will be a stand-alone code that operates alongside a company’s renouned Hyundai marque. Capitalizing on a success in a fast-growing tellurian automobile market, Hyundai Motor will launch 6 new Genesis models by 2020 and will contest with a world’s many eminent oppulance automobile brands.

The Genesis code seeks to emanate a new clarification of luxury, one that will yield a new height for destiny mobility centered on people. By expecting tellurian needs during each hold point, Genesis models will consolidate 4 pivotal aspects: Human-focused innovation, polished and offset performance, jaunty magnificence in pattern and hassle-free patron experience.

“We have combined this new Genesis code with a finish concentration on a business who wish intelligent tenure practice that save time and effort, with unsentimental innovations that raise satisfaction. The Genesis code will perform these expectations, apropos a marketplace personality by a human-centered code strategy,” pronounced Euisun Chung, Hyundai Motor Company Vice Chairman.

Genesis models will exaggerate superb pushing dynamics and design, with innovations tailored to closely-meet a needs of customers. The new indication choice will stretch itself from a normal technological overkill of brand-focused competitors, concentrating instead on a personalized, hassle-free patron experience. Continuing a customer-oriented proceed that flows by each Genesis model, sales and use staff will yield fast and courteous use to customer’s requests.

To rouse and compute a Genesis code from Hyundai, a graphic pattern identity, emblem, fixing structure and patron use charity is being established.

Genesis models will be badged with a new wing-type emblem, redesigned from a chronicle used on a stream Genesis indication to emanate an even some-more lush look. This button resolutely cements a Genesis models as a common family of oppulance models underneath a Genesis nameplate.

The Genesis code will also adopt a new alphanumeric fixing structure. Future models will be named by mixing a minute ‘G’ for Genesis with a number, 90, 80 or 70 etc., representing a segment.

Woong Chul Yang, Head of Hyundai Motor RD Center and Vice Chairman of Hyundai Motor said, “The Genesis models will yield technological innovation, glorious pushing opening and oppulance to customers. Every Genesis indication will be combined with a needs of a business in mind, so a ensuing automobile will ideally accommodate their needs but any nonessential weight or excess.”

Fitted with a latest active reserve technologies, discerning preference facilities and IT connectivity, Genesis models are engineered to yield glorious float comfort while maintaining assured sportiness.

To rise a particular and differentiated pattern for a new Genesis code vehicles, Hyundai Motor has combined a Prestige Design Division. From mid-2016 Luc Donckerwolke, who was formerly obliged for a pattern of Audi, Bentley, Lamborghini, SEAT and Skoda models during a Volkswagen Group, will lead this new multiplication alongside his purpose as Head of a Hyundai Motor Design Center. The work of a new Prestige Design Division will be overseen by Peter Schreyer, as partial of his group-wide pattern responsibilities as President and Chief Design Officer (CDO) of Hyundai Motor Group.

Peter Schreyer commented, “In formulating a pattern signature of Genesis code cars, we set out to arrangement certainty and originality, formulating rarely fascinating products that benefaction new attract by innovative styling and proportions.”

The name ‘Genesis’, that also means new beginnings, hints during a new values and standards that a code will move to a tellurian oppulance automobile market. Initially on sale in a Korean, Chinese, North American and Middle Eastern oppulance automobile markets, a Genesis code will enhance a strech to Europe and other tools of Asia as a indication operation grows to full strength.

Setting a brand’s cars detached from competitors, creation will start with a consumer, with patron mandate directing development. This truth echoes a prophesy of Hyundai Motor to be a ‘lifetime partner in automobiles and beyond’, with a ‘Modern Premium’ code instruction of Hyundai reinterpreted for a new Genesis marque.

Since a launch of a initial cars in 1967, Hyundai Motor has grown fast to turn one of a world’s heading automakers. The vital preference to emanate an all-new oppulance automobile code is approval of a company’s strengths and a tellurian ambitions. By introducing new business to Hyundai Motor and elevating a competitiveness, a new Genesis code will capacitate some-more people to knowledge a reward value of Hyundai Motor.

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