Posted on 20. Apr, 2015 by in Hyundai Canada

  • Hyundai Motor uses ‘New Thinking’ to send a special summary to space
  • Daughter’s note to wanderer father seen from a International Space Station
  • 11 Genesis cars emanate a record-breaking 5.5 km-square picture in Nevada desert

April 13, 2015 – Hyundai Motor has used a brand’s ‘New Thinking’ proceed to bond a many apart of families, environment a novel universe record in a process. When a daughter of an wanderer on a International Space Station had a special hand-written minute to send to her father, Hyundai Motor found an ‘out of this world’ approach to share her message.

The newly launched campaign, entitled ‘A Message to Space’, revolves around a 13-year-old lady from Houston, Texas whose father is an wanderer and mostly divided on space missions for many months during a time. Hyundai Motor recognised of a approach for her to stay in hold with her father while he is left by essay a personal summary in hulk lettering, large adequate to be review from space.

Using a Delamar Dry Lake, Nevada, US as a vacant canvas, Hyundai Motor dispatched 11 Genesis cars to write an epic summary covering an area some-more than one and a half times that of New York City’s Central Park. Capturing a summary from his daughter, Stephanie, from a International Space Station, a wanderer was means to denote a huge scale of a mission.

Measuring 5.55 km2, a origination has been strictly famous as ‘the largest tire lane image’ ever by Guinness World Records, proof that stretch is no barrier for Hyundai when ordering desired ones.

Describing a brand’s truth of caring for a customers, Scott Noh, Head of Overseas Marketing Group, Hyundai Motor Company said, “Keeping in line with Hyundai Motor’s corporate prophesy of being a ‘lifetime partner in automobiles and beyond’, a debate highlights a truth of caring for business by romantic communication and apropos a code over simply a means of transportation. Although promulgation a summary to space with a Genesis cars was not an easy challenge, it enabled us to denote a caring prophesy to a customers.”

Experts from Korea, Europe, and a United States collected to successfully broach a desirous project. Firstly, a group had to brand optimal locations formed on countless geographical and meteorological factors. After several expeditions to several locations, and examining tellurian continue data, Delamar Dry Lake in Nevada was comparison as a many optimal destination.

The whole eventuality valid severe and compulsory a car with superb engine performance, accurate handling, a proven powertrain, and glorious pushing fortitude to cope with a severe aspect while formulating a elaborate message. Perfect synchronization was compulsory to perform a tire lane writing, so a group motionless that a Hyundai Genesis was a ideal car for a challenge.

To perspective a ‘A Message to Space’ video, revisit possibly a central debate website or a YouTube channel

Hyundai is also assisting people all over a universe to bond with friends or families by formulating a practical message, like Stephanie’s, that can be common online around a central website, that also facilities interviews and behind a scenes footage of how a Nevada picture took shape. 

About Hyundai Motor

Established in 1967, Hyundai Motor Company is committed to apropos a lifetime partner in automobiles and beyond. The association leads a Hyundai Motor Group, an innovative business structure able of present resources from fiery iron to finished cars. Hyundai Motor has 8 production bases and 7 pattern technical centers worldwide and in 2014 sole 4.96 million vehicles globally. With roughly 100,000 employees worldwide, Hyundai Motor continues to raise a product choice with localized models and strives to strengthen a care in purify technology, starting with a world’s initial mass-produced hydrogen-powered vehicle, ix35 Fuel Cell.

More information about Hyundai Motor and a products can be found at: or

Further information about Hyundai Motor’s tellurian humanities and enlightenment support is accessible during

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