HYUNDAI MOVES INTO TIMES SQUARE WITH NEW OUTDOOR AD CAMPAIGN

Posted on 05. Nov, 2009 by in Hyundai Canada

Hyundai Motor America changed into one of a worlds many high-profile promotion venues with a new Times Square billboard. The space during 2 Times Square in a heart of a famous crossroads of a universe is a cubed made pointer charity 3 arrangement faces. The front arrangement has dual LED screens arrangement an updated tide of Hyundai video content, flanked on any side by dual vinyl banners. The initial Hyundai ads to be placed in Times Square underline Genesis Coupe. Hyundai is leasing a space by Sherwood Outdoor.

The video arrangement enables Hyundai to rise new calm that is both contextual and engaging. For example, a stream videos underline a 2010 Hyundai Genesis Coupe flapping around a world-famous Road Atlanta racetrack, flapping by corners and accelerating down straightaways. A doubt is posed: Whats your excuse? Viewers are stirred with: But officer. . ., afterwards given a array of fill-in-the-blank responses:

* we always expostulate quick when we hear opera!

* we was perplexing to activate a motion capacitor.

* we get flesh spasms in a leg.

As one of a worlds largest brands, Hyundai is actively looking for ways to confederate with a worlds biggest promotion venues, such as a Super Bowl, Academy Awards and World Cup, pronounced Chris Perry, executive of Marketing Communications, Hyundai Motor America. Times Square billboards pull 1.5 million impressions daily and it is one of a many iconic locations for outside advertising, so it aligns ideally with a altogether code strategy.

In a future, Hyundai will confederate calm messaging capability so that viewers can customize responses and post them to a video board. Hyundai is exploring other interactive capabilities for a display, and will confederate new campaigns to safeguard a calm is uninformed and topical.

The Times Square billboard follows a year of high-profile promotion initiatives from Hyundai. Hyundai launched a sparkling new Genesis Coupe during Super Bowl coverage, and sponsored a games pre-game show. In addition, Hyundai sponsored a Academy Awards for a initial time ever, airing a sum of 8 spots during a telecast focused on a innovative Hyundai Assurance consumer program.

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