HYUNDAI NEW TITLE SPONSOR OF PGA TOUR`S SEASON-OPENING EVENT

Posted on 04. Nov, 2010 by in Hyundai Canada

The PGA TOUR, Hyundai Motor America and Seoul Broadcasting System International (SBS) currently announced that Hyundai has turn a pretension unite of a PGA TOURs season-opening contest during The Plantation Course in Kapalua, Hawaii for a subsequent 3 years.

As partial of this agreement and commencing with a 2011 tournament, a eventuality is being renamed a Hyundai Tournament of Champions, reintroducing a tournaments strange moniker that highlights a disdainful margin of PGA TOUR contest winners from a before season. This pretension sponsorship continues Hyundais Big Voices in Big Places strategy, positioning a Hyundai code in a top form promotion venues including a NFLs Super Bowl, an disdainful automotive sponsorship of a Academy Awards and a tellurian sponsorship of a 2010 FIFA World Cup.

Hyundais pretension sponsorship of a PGA TOURs normal season-opening contest aligns a code with world-class athletes who counterpart a possess rival drive, pronounced John Krafcik, boss and CEO, Hyundai Motor America. This sponsorship ensures that each champion during a contest will arrive in luxury, and a fans that follow a competition will be unprotected to an all-new interpretation of intelligent luxury, a Hyundai Equus.

Formerly famous as a SBS Championship, this season-opening limited-field eventuality was creatively introduced as a Tournament of Champions in 1953 during Desert Inn Country Club in Las Vegas and confirmed a Tournament of Champions temperament until a pretension change in 1994. The Tournament of Champions remained during Desert Inn Country Club until 1967, when it changed to Stardust Country Club. The T of C afterwards changed to La Costa Country Club in Carlsbad, Calif. in 1969, where it remained until relocating to Kapalua in 1999.

We are gay to acquire Hyundai to a PGA TOUR family, pronounced PGA TOUR Commissioner Tim Finchem. In a discussions, Hyundai voiced seductiveness in stability a code movement via a U.S., as good as serve strengthening a position in Asia. This pretension sponsorship will assistance accomplish these goals.

After discussions with a PGA TOUR and SBS, Hyundai concluded to partner with both as a pretension unite of a event. SBS, a former pretension unite of a event, will continue a impasse with a contest formed on a strange 10-year sponsorship agreement announced in May 2009. Under that agreement, SBS will underpin a contest by 2019. SBS will have liberality and other on-site activities.

SBS also will continue to promote PGA TOUR tournaments in Korea by 2019. SBS has been a promote partner of a PGA TOUR for some-more than 15 years.

Two-time fortifying champion Geoff Ogilvy of Australia will demeanour to three-peat during a 2011 Hyundai Tournament of Champions on Monday, Jan 3 by Sunday, Jan 9, 2011, with 4 full-day coverage on a Golf Channel.

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