‘Hyundai Pavilion’ Celebrates the Cannes Lions 2018 Award with Seoul Opening

Posted on 05. Aug, 2018 by in Hyundai Canada

07/19/2018, Seoul, South Korea

  • Award-winning ‘Hyundai Pavilion’ on arrangement again in Seoul, Jul – Dec 2018
  • ‘Hyundai Pavilion’ receives Bronze Lion in a pattern difficulty of a Cannes Lions
  • The pavilion creatively designed for a 2018 Winter Olympic Games showcases innovative fuel dungeon technology

SEOUL, Jul 19, 2018
— Hyundai Motor’s award-winning experiential ‘Hyundai Pavilion’ installation, designed by British designer Asif Khan, will once again be on arrangement in Seoul and open to a open from today. Visitors can learn about Hyundai Motor’s fuel dungeon record by 3 singular experiences; a universe, H2O and hydrogen.

‘Hyundai Pavilion’ perceived Bronze Lion during a prestigious Cannes Lions International Festival of Creativity in a difficulty ‘Design: Spatial Sculptural Installation and Experience’ In Jun 2018.

“Receiving approval from such a prestigious awards physique is a good honor. Hyundai Pavilion was a plan we were really ardent about and it reflects a ongoing joining to building a artistic and elaborating pattern language,” pronounced Sungwon Jee, Director and Head of Creative Works Group during Hyundai Motor Company.

Hyundai Pavilion was situated during a executive site in a Olympic Park during a 2018 Winter Olympic Games in Pyeongchang, attracting tens of thousands of visitors to attend in a feeling experience. The designation was combined to move Hyundai Motor’s code prophesy of destiny mobility into a earthy space and communicate a story of a innovative fuel dungeon technology.

The pavilion’s concave extraneous walls are finished with black paint. Filled with a cloud of thousands of radiant LED lamps, it creates a 3 dimensional apparition of a Universe. Inside a pavilion, an endless H2O designation mesmerizes viewers as thousands of H2O droplets hit and separate on a pristine white surface, combining a earthy illustration of hydrogen.

The whole pavilion was designed by designer Asif Khan, who also won the 2014 Cannes Lions ‘Grand Prix’ in a creation category, for a pavilion he designed during a 2014 Winter Olympic Games, creation him a initial designer to win a prestigious award.

With a new title, ‘The Seed of New Society,’ a pavilion is formed during Songwon Art Center in Seoul and will be open from Jul 20 to Dec 30. Hyundai Motor redeployed a pavilion in Seoul to yield some-more opportunities to a open to knowledge a endowment winning exhibition.  


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