HYUNDAI REVEALS ALL-NEW ASSURANCE CONNECTED CARE CAMPAIGN FEATURING REMIXED BOB MARLEY TRACK

Posted on 14. May, 2013 by in Hyundai Canada

Stephen Marley’s Remix of “Three Little Birds” is a Anthem for Hyundai’s New Campaign

COSTA MESA, Calif., May 14, 2013 – Building on a tradition of ancillary origination in music, Hyundai currently unveils a new debate for Assurance Connected Care with an all-new remix of “Three Little Birds” combined by Bob Marley’s son and ten-time Grammy winner, Stephen Marley. Hyundai’s past music-focused programs embody a RE:GENERATION Music Project featuring Skrillex and members of The Doors, partnering with a Flaming Lips for a Super Bowl and many recently a GRAMMY’s Center Stage project. Hyundai is now stability a joining and support of innovative strain initiatives by operative with Universal Music Enterprises and a Bob Marley family on a Legend: Remixed project.

Legend: Remixed is an desirous new spin on a Bob Marley classical Legend manuscript with electronic dance music’s biggest names and producers re-imagining classical Marley tracks. The fourth line on a album, “Three Little Birds,” was remixed by Stephen Marley and DJ/producer Jason Bentley. This iconic Marley line will offer as a worry-free anthem for Hyundai’s new Assurance Connected Care program, a new apartment of facilities that allows drivers to feel protected and secure and suffer a stress-free tenure experience. Prior to a radio debut, “Three Little Birds” will be accessible starting May 14 for giveaway download to a initial 15,000 fans by Hyundai’s Facebook and YouTube channels and also accessible for sale by all digital retailers.

“‘Three Little Birds,’ a loyal Bob Marley classic, is a ideal anthem for Hyundai’s Assurance Connected Care – we don’t have to worry about a thing,” pronounced Steve Shannon, clamp president, Marketing, Hyundai Motor America. “Assurance Connected Care was desirous by tangible patron practice – we listened to patron needs and grown collection and applications that would facilitate automobile ownership. With Assurance Connected Care’s upkeep and reserve features, your automobile takes caring of itself and it takes caring of you.”

The debate breaks with a 30-second mark patrician “Signs” that facilities a Hyundai Santa Fe, Sonata and Veloster. The execution takes viewers past customary highway signs, though instead of a common warnings, a signs underline worry-free sayings and useful reminders like “Got your back,” “Care giveaway line ahead,” or “It’s all good.” An additional 3 15-second spots any prominence a pivotal Assurance Connected Care underline – Monthly Vehicle Service Report, Maintenance Alert and Automatic Collision Notification. Creative was grown by Hyundai’s group of record, INNOCEAN USA, and destined by Philippe Andre.

The Legend: Remixed manuscript is a collection of remixed Bob Marley classics from a reggae icon’s Legend album. The marks were remixed by eminent artists including Ziggy Marley, Stephen Marley, RAC, Nicodemus and others. The full Legend: Remixed manuscript will be expelled this summer by Island/Tuff Gong/UME.

Hyundai also upheld a origination of a “Making of Legend: Remixed” documentary, a brief film about a origination of a new manuscript including interviews with a Marley family and a musicians involved.

“Three Little Birds” is widely deliberate one of Bob Marley’s many iconic songs. In 1984, a strain was enclosed on Legend, that is now a No. 1 offered reggae manuscript of all time and one of a biggest offered albums of any genre in history. The collection perceived a RIAA Diamond© Award (ten times Platinum) in a U.S. and sole 25 million copies worldwide.

“Bob Marley stays one of a world’s many critical and successful artists and with Legend: Remixed, his strain will continue to live on and enthuse new generations of strain fans,” pronounced Bruce Resnikoff, President/CEO, Universal Music Enterprises. “Our attribute with Hyundai is truly special as their Assurance Connected Care summary ‘don’t worry about a thing’ is ideally echoed in a new Marley remix of a iconic ‘Three Little Birds’ track. This innovative debate serves as a new approach a Marley family can share his strain with a extended inhabitant audience.”

Assurance Connected Care is a apartment of reserve and upkeep facilities that now comes customary for 3 years on all Blue Link versed vehicles. The new module will yield giveaway active reserve and automobile caring telematics services including involuntary collision notification, SOS puncture assistance, extended roadside assistance, monthly car diagnostics reports and upkeep alerts. Assurance Connected Care creates Hyundai a initial manufacturer to embody built-in reserve and car upkeep services customary for 3 years.

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