Hyundai Rolls Out Marketing Plan for Super Bowl LII

Posted on 26. Jan, 2018 by in Hyundai Canada

  • Advertises During a Game for 10 out of a Past 11 Years
  • Several Experiential Activations in Minnesota, Home of This Year’s Super Bowl
     

FOUNTAIN VALLEY, Calif., Dec. 14, 2017 – After a decade of Super Bowl promotion knowledge and entrance off dual impossibly successful campaigns in a row, Hyundai is again returning to a Super Bowl with in-game promotion and experiential activations in Minnesota. As a central automobile and SUV of a NFL, Hyundai has a entirely integrated and multidimensional Super Bowl LII debate that will promulgate a “Better Drives Us” truth and broach consumers to a newest vehicles in a lineup.

“The Super Bowl continues to be a good height to perform consumers and broach code and product messages to a large audience,” pronounced Dean Evans, CMO, Hyundai Motor America. “We acquire a artistic plea and a event to exam and file a Super Bowl formula, that has found success a past several years. Being an NFL unite gives us a ability to truly confederate a module opposite TV, digital, amicable and on a belligerent in Minnesota, and douse Super Bowl fans in a latest vehicles and technologies Hyundai has to offer.”

On Super Bowl Sunday, Hyundai will continue a tradition of interesting fans on a biggest day in TV advertising. Hyundai is a longtime Super Bowl TV advertiser and 2018 will symbol a tenth time in a final 11 years that it has participated in a game.

Last year, Hyundai’s Operation Better, a 90-second documentary that ran during a end of a initial overtime diversion in Super Bowl history, was an romantic reunion and reverence to a U.S. military. Hyundai shot, edited and constructed a square during a diversion and prisoner a warn impulse when abroad infantry examination a diversion in custom-built, 360-degree immersive pods were reunited with their families who were during a stadium. Response to and rendezvous in a square was overwhelmingly positive, as it was noticed some-more than 72 million times opposite several platforms. It was also deemed a many effective ad in romantic and unsentimental metrics by Adweek (based on Unruly’s EQ Score) and many courtesy removing by TVision Insights.

In 2016, Hyundai became a initial automobile association to win a USA TODAY Ad Meter, when a mark “First Date” kick some-more than 60 other Super Bowl 50 commercials. Hyundai’s considerable opening that year also enclosed fifth- and sixth-place finishes for “Ryanville” and “The Chase,” respectively, giving Hyundai a tip 3 automotive ads and creation it a usually advertiser to have 3 spots place in a tip ten.

Hyundai’s Super Bowl promotion is being grown by a group of record, INNOCEAN Worldwide, that was also obliged for Hyundai’s new standout performances.

In Minnesota, Hyundai will have activation spaces during a Super Bowl Experience driven by Genesis, an interactive NFL “theme park” in a Minneapolis Convention Center and during Super Bowl Live, a giveaway fan festival during Nicollet Mall in downtown. Hyundai is also bringing to a city approximately 275 vehicles, that will offer as travel for teams, staff, volunteers and other internal groups. Advantage is handling a Super Bowl activations for Hyundai.

Super Bowl LII will be played on Feb 4, 2018, during U.S. Bank Stadium in Minneapolis and will be promote on NBC.

Hyundai Motor America

Hyundai Motor America believes everybody deserves better. From a approach we pattern and build a cars to a approach we provide a people who expostulate them, creation things improved is during a heart of all we do. Hyundai’s technology-rich product lineup of cars, SUVs and alternative-powered electric and fuel dungeon vehicles is corroborated by Hyundai Assurance—our guarantee to emanate a improved knowledge for customers. Hyundai vehicles are sole and serviced by some-more than 830 dealerships national and a infancy sole in a U.S. are built during U.S. production facilities, including Hyundai Motor Manufacturing Alabama. Hyundai Motor America is headquartered in Fountain Valley, California, and is a auxiliary of Hyundai Motor Company of Korea.

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