HYUNDAI SHOWCASES GROWING PREMIUM LINEUP DURING THE 85TH OSCARS

Posted on 21. Feb, 2013 by in Hyundai Canada

COSTA MESA, Calif., Feb. 21, 2013 – On Hollywood’s biggest night, Hyundai takes core theatre for a fifth uninterrupted year as a disdainful automotive unite of a Oscars promote on Feb 24 on ABC. A sum of 9 ads will air: 7 30-second spots during a rite and dual 30-second ads during pre-show coverage. The commercials prominence 7 opposite Hyundai models and concentration on Hyundai’s flourishing reward line up. Three new spots, “Equus a Trailer“, “Paparazzi” and “Elevator Pitch“, underline Equus, Genesis and Elantra, respectively, and pronounce to ardent Hollywood fans with a soundtrack uttered by Oscar-winning Jeff Bridges that gives a curtsy to a film attention and film culture.

Equus a Trailer” highlights Equus’ reward oppulance facilities and superb opening and refinement. The mark mimics an movement film trailer, featuring Equus as a categorical impression and a film’s hero. The informed low baritone of a voice-over actor takes a assembly by a 30-second trailer, citing “critics” job a Equus “Colossal,” “Epic” and “Astoundingly Powerful.”

Paparazzi” plays on another movie-star thesis as paparazzi cameras frantically try to constraint one of Hyundai’s large stars, a Genesis, as it races down a road.

Elevator Pitch,” uses a judgment of pitching a large thought to a film writer – with a large thought being a award-winning Elantra. The mark highlights Elantra’s exhilarated front and back seats, Bluetooth enabled facilities and well-developed horsepower numbers.

“The Oscars are about character and sophistication – a loyal reward experience. The eventuality provides a ideal height to showcase a flourishing reward lineup,” pronounced Steve Shannon, clamp boss of marketing, Hyundai Motor America. “From insider terminology to a glorious of a film industry, you’ll see that a ads compensate honour to Hollywood’s biggest night. We started on this artistic plan and proceed with a Azera commercials in final year’s Oscars. We are building on that judgment and are now vehement to lift it opposite other car lines.”

The remaining 30-second spots prominence 4 other high-demand Hyundai models: Sonata Hybrid, Sonata Turbo, Santa Fe and Azera. In-show spots embody “Epic Playdate” featuring Santa Fe; “Stuck” featuring Sonata Turbo; “One Less Battery” featuring Sonata Hybrid and a lifetime hybrid battery warranty; and “Thanks” featuring Azera. The dual Oscar Red Carpet Live ads embody “Showroom” featuring all 3 flavors of a Elantra, sedan, GT and coupe, and a rarely acclaimed Super Bowl mark “Team” featuring Hyundai’s all-new Santa Fe.

Hyundai is holding a large awards night knowledge over a radio shade by charity viewers real-time interactions by enchanting mobile content, endowment winning soundtracks and connected television. In addition, a Oscars sponsorship is towering by extensions opposite wire networks such as AMC, FX and Sundance Channel as good as sponsorship of ABC’s Oscars website.

Having finished 2012 with five-straight years of reward shred sales expansion with a Genesis and Equus car lines, Hyundai recently denounced a pattern instruction for destiny reward vehicles with a HCD-14 Genesis concept. The judgment facilities modernized eye-tracking technology, interactive HUD and gesticulate recognition, divulgence a technological destiny of Hyundai’s reward lines.

Hyundai’s disdainful automotive sponsorship of a Oscars extends a “Big Voices in Big Places” truth that positions a Hyundai code in a highest-profile promotion venues, including sporting events and party awards shows. INNOCEAN USA, Hyundai’s group of record, is obliged for all creative. To perspective Hyundai’s Oscars ads, greatfully visit, www.youtube.com/Hyundai on Oscar Night.

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