Posted on 21. Feb, 2013 by in Hyundai Canada

COSTA MESA, Calif., Feb. 21, 2013 – On Hollywood’s biggest night, Hyundai takes core theatre for a fifth uninterrupted year as a disdainful automotive unite of a Oscars promote on Feb 24 on ABC. A sum of 9 ads will air: 7 30-second spots during a rite and dual 30-second ads during pre-show coverage. The commercials prominence 7 opposite Hyundai models and concentration on Hyundai’s flourishing reward line up. Three new spots, “Equus a Trailer“, “Paparazzi” and “Elevator Pitch“, underline Equus, Genesis and Elantra, respectively, and pronounce to ardent Hollywood fans with a soundtrack uttered by Oscar-winning Jeff Bridges that gives a curtsy to a film attention and film culture.

Equus a Trailer” highlights Equus’ reward oppulance facilities and superb opening and refinement. The mark mimics an movement film trailer, featuring Equus as a categorical impression and a film’s hero. The informed low baritone of a voice-over actor takes a assembly by a 30-second trailer, citing “critics” job a Equus “Colossal,” “Epic” and “Astoundingly Powerful.”

Paparazzi” plays on another movie-star thesis as paparazzi cameras frantically try to constraint one of Hyundai’s large stars, a Genesis, as it races down a road.

Elevator Pitch,” uses a judgment of pitching a large thought to a film writer – with a large thought being a award-winning Elantra. The mark highlights Elantra’s exhilarated front and back seats, Bluetooth enabled facilities and well-developed horsepower numbers.

“The Oscars are about character and sophistication – a loyal reward experience. The eventuality provides a ideal height to showcase a flourishing reward lineup,” pronounced Steve Shannon, clamp boss of marketing, Hyundai Motor America. “From insider terminology to a glorious of a film industry, you’ll see that a ads compensate honour to Hollywood’s biggest night. We started on this artistic plan and proceed with a Azera commercials in final year’s Oscars. We are building on that judgment and are now vehement to lift it opposite other car lines.”

The remaining 30-second spots prominence 4 other high-demand Hyundai models: Sonata Hybrid, Sonata Turbo, Santa Fe and Azera. In-show spots embody “Epic Playdate” featuring Santa Fe; “Stuck” featuring Sonata Turbo; “One Less Battery” featuring Sonata Hybrid and a lifetime hybrid battery warranty; and “Thanks” featuring Azera. The dual Oscar Red Carpet Live ads embody “Showroom” featuring all 3 flavors of a Elantra, sedan, GT and coupe, and a rarely acclaimed Super Bowl mark “Team” featuring Hyundai’s all-new Santa Fe.

Hyundai is holding a large awards night knowledge over a radio shade by charity viewers real-time interactions by enchanting mobile content, endowment winning soundtracks and connected television. In addition, a Oscars sponsorship is towering by extensions opposite wire networks such as AMC, FX and Sundance Channel as good as sponsorship of ABC’s Oscars website.

Having finished 2012 with five-straight years of reward shred sales expansion with a Genesis and Equus car lines, Hyundai recently denounced a pattern instruction for destiny reward vehicles with a HCD-14 Genesis concept. The judgment facilities modernized eye-tracking technology, interactive HUD and gesticulate recognition, divulgence a technological destiny of Hyundai’s reward lines.

Hyundai’s disdainful automotive sponsorship of a Oscars extends a “Big Voices in Big Places” truth that positions a Hyundai code in a highest-profile promotion venues, including sporting events and party awards shows. INNOCEAN USA, Hyundai’s group of record, is obliged for all creative. To perspective Hyundai’s Oscars ads, greatfully visit, on Oscar Night.

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