HYUNDAI SONATA LEADS MID-SIZE CAR SEGMENT IN STRATEGIC VISION’S 2011 TOTAL QUALITY INDEX

Posted on 13. Jul, 2011 by in Hyundai Canada

The 2011 Hyundai Sonata was named Best-in-Segment (tied with a VW Jetta), commanding a mid-size automobile difficulty in Strategic Vision’s 2011 Total Quality Index® (TQI). The Total Quality Index measures sum automobile compensation among new automobile owners, reflecting not usually a peculiarity of a vehicle, though a romantic tie it creates with buyers. The Hyundai Sonata kick out competitors such as a Chevrolet Malibu, Ford Fusion, Honda Accord, Mazda6, Nissan Altima, and Toyota Camry to tie for a tip mark in a mid-size category.

“Customers have categorically settled that they adore their Sonatas; from a performance-styled extraneous to a comfortable, solemnly designed interior,” pronounced Alexander Edwards, President, Strategic Vision. “Sonata’s innovations and observance assistance strengthen to their owners a sum peculiarity of all aspects of their vehicle.”

The Hyundai Sonata kick out competitors such as a Chevrolet Malibu, Ford Fusion, Honda Accord, Mazda6, Nissan Altima, and Toyota Camry to tie for a tip mark in a mid-size category.

The clever display in a TQI extends Sonata’s winning strain in Strategic Vision studies. Hyundai’s Sonata also surfaced this year’s Strategic Vision Total Value Index, tallying a tip Total Value measure in a 14-year story of a study, commanding all competitors past and present, including those in oppulance segments. These absolute formula resulted in a origination of an all-new award, a first-ever “Special Total Value Award” noticing Sonata’s truly higher value.

“The Strategic Vision Total Quality Index recognizes Sonata’s extensive peculiarity and considerable consumer appeal,” pronounced Scott Margason, director, Product Planning, Hyundai Motor America. “Offering a multiple of sparkling design, superb residual value, and best-in-class 35 mpg customary fuel economy, a Sonata continues to be a tip contender in a rival mid-size difficulty and we are gratified by a superb marketplace accepting this year.”

The Total Quality Index® asks buyers to rate all aspects of a tenure knowledge from shopping and owning to opening and driving. Results were distributed from 37,069 buyers who bought 2011 models in Sep to Dec of 2010. Strategic Vision has presented Total Quality Awards® annually given 1995.

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