HYUNDAI SUPER BOWL ADVERTISING HIGHLIGHTS ALL-NEW SONATA AND TUCSON

Posted on 02. Feb, 2010 by in Hyundai Canada

Hyundai will be one of a many manifest sponsors of Super Bowl XLIV on Sunday, Feb 7 with a sum of 8 ads airing via a day. 2010 outlines Hyundais third uninterrupted year of promotion during a nations largest sporting eventuality and second uninterrupted year sponsoring a Kickoff Show. To perspective Hyundais Super Bowl ads, greatfully go to: www.HyundaiNews.com.

Hyundais Super Bowl shell will be highlighted by dual in-game ads. The first, patrician Paint, will flog off an assertive debate ancillary a 2011 Sonata. Slotted for a initial entertain of a game, a mark will underline a all-new sedan, that boasts 200 horsepower(SE Trim) while progressing best-in-class fuel economy of 35 miles-per-gallon highway. The 2011 Sonata will strech dealerships this month.

The second in-game ad, patrician 10 years/Favre, scheduled for a second quarter, will underline Brett Favre, quarterback of this seasons NFC North champion Minnesota Vikings. Favre, who binds a NFL iron male record for many uninterrupted games started, will be enclosed in a mark featuring Hyundais 10-year, 100,000-mile warranty. In a 30-second ad, Favre accepts a Most Valuable Player endowment after a 2020 football season.

The Super Bowl is not usually a showcase for good football, though also for a many poignant advertising, reaching an estimated 95 million viewers in a U.S., pronounced Joel Ewanick, clamp boss of marketing, Hyundai Motor America. Following in a footsteps of a 2008 and 2009 Super Bowl concentration on a new Genesis and Genesis Coupe, we are focusing this years Super Bowl debate on a all-new 2011 Sonata, a many poignant new indication introduction in a history.

For combined prominence on Super Bowl Sunday, Hyundai is a pretension unite of a Hyundai Kickoff Show, that starts during 6:00 p.m. ET and leads directly into a game. Hyundai will atmosphere 3 opposite 30-second ads during a Kickoff Show, including one in a time container immediately preceding a game. Voiceovers and animations featuring Hyundai will be integrated after any blurb break.

In further to highlighting a all-new Sonata, pre- and post-game spots will showcase a all-new Tucson and revamped Hyundai Assurance consumer insurance program.

Sonata and Tucson lead a call of new indication introductions from Hyundai that will revamp a swift called 24/7 Version 2.0. The new product shell will deliver 7 new models in a 24-month duration a second assertive renovate of a Hyundai swift given 2004. Both models chaperon in a new epoch of complicated pattern for a Hyundai brand, while maintaining a birthright of quality, reserve and value. 2010 will also underline a introduction of an all-new flagship vast sedan formed on a Equus that is accessible internationally. Next year, Hyundai will also deliver redesigned Accent and Elantra models, and dual all-new introductions including a sporty coupe and crossover.

Hyundai Assurance was extended and extended for 2010. The trend-setting program, instituted in 2009, includes a car lapse choice for new-car buyers, Hyundais 5-year/60,000-mile entirely negotiable bumper-to-bumper warranty, 10-year, 100,000-mile powertrain warranty, and roadside assistance programs. Hyundai Assurance is a many extensive consumer reserve net for new-car buyers in a industry.

Hyundais assertive Super Bowl promotion extends a Big Voices in Big Places strategy, that includes high-profile promotion in sporting events, party awards shows and outside video house placement. The plan will continue subsequent month as Hyundai is a disdainful automotive unite of a Academy Awards with 8 spots designed for a Mar 7 broadcast.

Jeff Bridges, now in his third year operative with Hyundai advertising, will continue to offer as a anecdotist for a arriving campaign.

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