HYUNDAI TACKLES ANOTHER NFL SEASON BY DRIVING THE 2017 KICKOFF

Posted on 12. Oct, 2017 by in Hyundai Canada

FOUNTAIN VALLEY, Calif., Sept. 6, 2017 – The wait is roughly over, a initial kickoff of a 2017 NFL deteriorate is only dual days divided and Hyundai has matched adult to give fans an even improved experience. Entering a third deteriorate as an central unite of a National Football League (NFL) and a presenting unite of a 2017 Kickoff, Hyundai will tackle a initial diversion with immersive fan communication and artistic content. The Kickoff activities will be a opening expostulate of Hyundai’s season-long debate to assistance NFL fans have a improved knowledge with a diversion they love.

“There is zero utterly like a knowledge of examination your favorite group play on Sunday. Hyundai aims to make a NFL knowledge even improved by joining with these fans by a common passion for NFL football,” pronounced Dean Evans, arch selling officer, Hyundai Motor America. “Our Kickoff initiatives are a approach to give a 188+ million NFL fans a improved and some-more suggestive approach to flog a deteriorate off by providing opportunities to applaud a diversion and their teams, while showcasing a Hyundai automobile lineup.”

2017 NFL Kickoff Driven By Hyundai
Hyundai will be a presenting unite of a 2017 NFL Kickoff during Gillette Stadium in New England. At a activation space during a stadium, Hyundai will horde NFL Legends for nomination sessions, yield fans a fun print event to share on amicable media, and offer giveaways including a $10 NFLshop.com present card. The on-site activation will also arrangement 4 of Hyundai’s vehicles – a new Ioniq, Elantra GT, Tucson and Santa Fe. Prior to a game, fans can applaud during a Christopher Columbus Park in downtown Boston. There will be appearances by Patriots’ icons and a giveaway live opening during a Kickoff concert, sponsored by Hyundai, from a advise artist. As a partial of a sponsorship, there will be Hyundai LED signage flanking a stage. The Kickoff activation is managed by Advantage.

Random Acts of Kickoff
Leading adult to a 2017 NFL season, a NFL supposing fans with Random Acts of Kickoff. These practice operation from advise actor and luminary appearances to giveaway sell and diversion tickets. One of Hyundai’s Acts of Kickoff gave 6 football super fans a exam expostulate of a lifetime when they were astounded with a guest passenger, NFL Legend Spice Adams. After nearing during a “stadium” in a 2018 Sonata, they played “What’s in The Trunk?” where any fan was challenged with a array of trivia questions that were associated to their favorite team. After completing any challenge, they changed closer towards a finish zone. Once a touchdown was scored (car in a finish zone), a fan was be means to see “What’s In The Trunk” where they won a outing to a week 1 diversion of their favorite team. This fan knowledge was prisoner in a digital calm array now using on NFL.com/randomacts.

Safeties First
In a “Safeties First” videos using on Hyundai’s YouTube channel, Rodney Harrison learns that he has a lot in common with Hyundai; they both trust that safety/safeties should come first. The videos will have contextually applicable online media banners using on NFL.com with pre-roll that will be directing to Hyundai.com to perspective all a videos.

Hyundai vehicles embody reserve record like Automatic Emergency Braking and Pedestrian Detection that helps drivers equivocate hits. Currently 5 Hyundai models are deemed IIHS Top Safety Picks where vehicles are tested to establish crashworthiness — how good a automobile protects a occupants in a crash. It also rates vehicles for front pile-up prevention, systems that advise a motorist or stop automatically to equivocate or lessen a frontal collision.

Hyundai’s NFL Creative
During a Kickoff show, Hyundai will atmosphere a renouned Sonata spot, “Duet” with a “Official Sponsor of The NFL” nomination during a end. The new ad facilities Hyundai’s entirely redesigned 2018 Sonata in a informed conditions that football fans knowledge on diversion day, traffic. A gay Sonata motorist sings along to Sweet Caroline by Neil Diamond while stranded in a large trade jam, and unites with another happy Sonata owners among several angst-ridden drivers on a road. The ad facilities a new Sonata 2.0T and showcases a enthralling new pattern and demonstrates reserve record facilities like Blind Spot Detection (BSD) with Rear Cross-Traffic Alert (RCTA), that is now customary apparatus on all trim levels.

Hyundai will also continue to run a rarely successful ads that concentration on how a code celebrates a fan passion for and faithfulness to their teams via NFL season. Ads embody “D-Gate”, “Fishing Trip”, and “Choices”. Hyundai’s “D-Gate” mark is a fun take on some ardent Arizona Cardinals fans and their bid to emanate a ultimate pitch of support for their team. The Hyundai Tucson showcases Hands-free Smart Liftgate with additional load space that is ideal for NFL fans, either they are tailgating in a track parking lot or make-up adult for a diversion day gathering. The “Fishing Trip” 30-second mark facilities a doctrinaire Miami Dolphins fan whose Sunday improves since of their Hyundai Elantra’s innovative technology. Lastly, “Choices” facilities a Pittsburgh Steelers fan seamlessly caring for his tot and never blank a notation of a Steelers diversion due to a Hyundai Santa Fe’s 8-inch Touch Screen with SiriusXM Recording Feature. These ads organically denote a tie between a code and constant NFL fans. Hyundai’s NFL artistic was grown by INNOCEAN USA.

Throughout a season, Hyundai will also be utilizing NFL artistic in one of a many rarely visited areas, a Time Square digital billboard and will be distributing NFL-themed amicable posts and interacting with fans on a amicable media platforms.

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