HYUNDAI TAKES GOLD AT THE 85TH OSCARS FOR MOST EFFECTIVE ADVERTISEMENT

Posted on 06. Mar, 2013 by in Hyundai Canada

COSTA MESA, Calif., Mar 6, 2013 – Hyundai done a hastily sense during a 85th annual Academy Awards, earning approval from Ace Metrix, a heading provider in radio and video analytics, for a many effective ad during a rite with their mark “Stuck.” Following Hyundai’s new success during a Super Bowl, a brands’ selling plan continues to produce certain results. “Stuck,” that initial debuted during this year’s Super Bowl, warranted 611 points (on a scale of 1-950), on a Ace Metrix scale to take a series one mark on a list.

“Hyundai’s assertive moves so distant in 2013 make it one to watch this year, and a conflict between Samsung and Apple, that was so prohibited in 2012, seems to have waned in a new year,” pronounced Peter Daboll, CEO, Ace Metrix.

Ace Metrix dynamic their tip 10 list by measuring ad artistic efficacy formed on viewers’ greeting to inhabitant TV ads. The ads are scored on a following qualities: persuasion, relevance, information, attention, change, enterprise and watchability. Hyundai’s “Stuck” kick out mega brands including Sprint, Coca-Cola and McDonalds.

“After a chart-topping Super Bowl promotion campaign, we were gratified to see Hyundai’s success continue on Oscar night,” pronounced Steve Shannon, clamp president, marketing, Hyundai Motor America. “‘Stuck’ was a fun approach of reinterpreting a classical American highway trip; we are vehement to see it continue to ring with viewers.”

In a story told with observational amusement and a small bit of empathy, “Stuck” takes viewers on a tour by a eyes of a immature integrate as they confront and get “stuck” behind some astonishing things on a road. But by it all, a Sonata Turbo allows them to evasion and fast pass a obstacles with ease.

ACE METRIX

Ace Metrix® is a new customary in radio and video analytics, dedicated to delivering better, faster, and some-more cost-effective solutions for evaluating video promotion within rival context. Through a Ace Metrix LIVE platform, companies can now entrance timely, actionable information wherever, whenever they need to, enabling real-time promotion debate optimization. Combining heading corner record and obvious tentative methodology, Ace Metrix is revolutionizing a approach marketers magnitude themselves and their rival landscape. The Company is secretly hold and is corroborated by heading try collateral firms and attention leaders including Hummer Winblad Venture Partners, Palomar Ventures, Leapfrog Ventures, and WPP.

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