HYUNDAI TAKES TOP HONORS IN BRAND KEYS 2013 CUSTOMER LOYALTY ENGAGEMENT INDEX

Posted on 15. Feb, 2013 by in Hyundai Canada

COSTA MESA, Calif., Feb 15, 2013 – The Hyundai code continues to grow in 2013, restraining for a No. 1 mark in a automotive difficulty in a 2013 Customer Loyalty Engagement Index. Brand Keys, a New York-based brand, patron faithfulness and rendezvous consultancy, publishes this annually syndicated investigate that examines customers’ relations with 375 opposite brands in 54 categories. For a third year in a row, Hyundai done a tip of a list in a automotive category.

“Congratulations to Hyundai for nonetheless another faithfulness win,” pronounced Robert Passikoff, owner and boss of Brand Keys, Inc. “Hyundai has managed to means genuine levels of romantic rendezvous for their code and for their business by leveraging and personalizing technology, all a while providing genuine code value.”

Hyundai’s continued code success is mostly attributed to a certain accepting of a newly redesigned vehicles including Santa Fe, Elantra GT, Elantra Coupe and Veloster Turbo, all of that have perceived poignant consumer seductiveness given their particular launches final year. These new vehicles contributed to Hyundai’s good success in 2012, violation a 700,000 automobile sales separator and augmenting marketplace share to 6 percent.

The Hyundai code also stays dedicated to creativity and innovation, ancillary a song partnership with The Recording Academy® and The GRAMMYS®, enchanting with consumers that adore good song and are ardent about song creation.

“We’re looking brazen to both new and returning business experiencing a 2013 Hyundai choice filled with stylish and affordable vehicles,” pronounced Steve Shannon, clamp president, Marketing, Hyundai Motor America. “Hyundai continues to be totally committed to a business from a impulse they cruise selling for a new car, by a sales and use process. It’s rewarding to see that a efforts to surpass patron expectations formula in higher long-term loyalty.”

Automotive brands rounding out a tip of a list in a 2013 Index are: Ford (tied for No. 1), Toyota/Honda (tied for No. 2), GM (No. 3), Chrysler (No. 4), and BMW/Lexus (tied for No. 5). For a finish 2013 Customer Loyalty Engagement Index, revisit http://brandkeys.com.

For a Brand Keys 2013 survey, 39,000 consumers self-selected a categories in that they are consumers and a brands for that they are customers. Assessments fused receptive and romantic aspects of a categories to code a drivers of faithfulness and engagement, and to establish how good a code met or exceeded consumers’ expectations in a category.

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