HYUNDAI TAKES TOP SPOT FOR BRAND LOYALTY ON KBB.COM

Posted on 19. Jul, 2011 by in Hyundai Canada

Kelley Blue Book’s www.kbb.com reports that for a initial time ever, Hyundai has suspended Honda and Toyota to take a No. 1 mark in code faithfulness on kbb.com for Q2 2011. KBB.com defines code faithfulness as “owners of a code who are now selling a same code for their subsequent vehicle.” While Hyundai took a tip mark in faithfulness in Feb 2010, this outlines a initial time given kbb.com began tracking this information that Hyundai has hold a No. 1 mark for an whole quarter, with code faithfulness during 52.3 percent.

“Taking a tip mark in code faithfulness on kbb.com proves that Hyundai drivers truly conclude a altogether tenure knowledge and adore their cars,” pronounced John Krafcik, boss and CEO, Hyundai Motor America. “From Hyundai Assurance – a unequaled apartment of consumer insurance – to all-new models like a 40 mile-per-gallon 2012 Accent, to renouned models such as Sonata, Elantra and Tucson, we ceaselessly offer a already eager patron bottom some-more reasons to sojourn constant to a brand.”

Kelley Blue Book Market Intelligence examines code faithfulness while consumers are still in a selling phase. For this analysis, a group reviewed information from consumers who perspective a trade-in page or private celebration page in further to a new-car page on Kelley Blue Book’s kbb.com.

“Hyundai’s product rebirth is benefitting a association not only by attracting an all-new patron base, though by assisting them to keep stream constant Hyundai owners, as well,” pronounced Arthur Henry, marketplace comprehension manager for Kelley Blue Book. “This latest code faithfulness research from kbb.com is a covenant to a energy of appealing automobile designs and intriguing selling in a minds of in-market automobile shoppers as they cruise their subsequent vehicle.”

“While many of a automobile industry’s tip players have found themselves struggling to keep customers, Hyundai has blazed a new route and recorded a constant consumer base,” pronounced kbb.com editors. “The pushing factors behind this influence have been assertive selling campaigns total with innovative product redesigns like a rarely successful 2011 Sonata and 2012 Elantra.”

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