Posted on 12. Aug, 2009 by in Hyundai Canada

Hyundai is jolt things adult during a annual Pebble Beach Concours dElegance by announcing a goal to launch a many reward oppulance sedan in a U.S. subsequent year.

Hyundais flagship, badged as a Equus in a Korean market, will be on arrangement and on a roads surrounding a annual entertainment of collectible classical oppulance automobiles via a week, giving attendees a glance of a companys many prestigious model.

We showed a automobile during a New York Auto Show progressing this year, and a response was fantastic, says John Krafcik, Hyundai Motor America boss and CEO. Since then, weve had a swift travelling around a country, capturing submit from a dealers and consumers. Here, too, a response was unusually positive, and identical to a marketplace greeting to a award-winning Genesis, so weve motionless to move it to a U.S.

Hyundais flagship sedan, grown underneath a codename VI, launched this year in Korea. The Equus nameplate used there has ornate a companys flagship indication for 10 years, where it enjoys a repute for peculiarity and oppulance in a place where Japanese and European oppulance marques such as Lexus, BMW and Mercedes are coveted.

Here in a U.S., a exile success of a 2009 Hyundai Genesis, that has garnered worldwide vicious commend and conspicuous sales success, gave Hyundai reason to cruise expanding a code serve into a top row of automotive luxury. But it was play and consumer response to a summer-long debate that saw Equus sedans visiting Hyundai showrooms opposite a nation that solidified a decision.


Hyundais new flagship sedan is built on Hyundais all-new, innovative, reward rear-wheel-drive architecture, common with a North American Car of a Year Genesis sedan and a performance-focused Genesis Coupe.

The new sedan will be sole in a U.S. commencement in late 2010. Pricing, packaging, specifications, and a final name of a automobile for a U.S. marketplace will be announced closer to launch.

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