Hyundai Unveils N Brand Philosophy and Vision during Nürburgring, Germany

Posted on 15. Sep, 2018 by in Hyundai Canada

08/09/2018, Nürburgring

  • Hyundai’s N Brand delivers high opening vehicles that are fun to drive, with bland usability and foe lane able performance
  • N’s full product portfolio will embody superb highway and foe cars
  • Sales of N products have already exceeded expectations
  • The i30 Fastback N will be denounced after this year during Paris Motor Show

Nürburgring, Aug 9, 2018 — Hyundai Motor Company’s Thomas Schemera and Albert Biermann denounced a ‘N’ code truth and prophesy during a Nürburgring in Germany, highlighting a company’s idea to emanate high opening vehicles that belong to high standards of excellence, while giving drivers vehicles that are as fun-to-drive as they are practical.

“i30 N, Veloster N and i30 Fastback N have a same opening gene and share a clever character,” pronounced Thomas Schemera, Executive Vice President, Head of High Performance Vehicle Motorsport Division. “They are versed with worldly record and pattern elements. At Hyundai, we always accept new hurdles and try opposite things to broach groundbreaking practice for a customers. We aren’t here to simply build cars, we wish to emanate emotions, feelings, and desire.”

Hyundai N’s name and repute were determined in tellurian motorsports. Since a pregnancy in 2015, N has achieved during a top level, racing with success in a FIA World Rally Championship, a Nürburgring’s VLN series, a TCR International Series, Pirelli World Challenge, and a exhausting Nürburgring 24-hour continuation race. Hyundai’s competition-honed N prophesy and truth come to life in a evenly structured product portfolio of world-class consumer and foe vehicles including halo models built around high opening powertrains and framework that broach superb automobile dynamics.

N models including a i30 N and Veloster N offer disdainful engine opening and energetic record innovations to prove performance-oriented enthusiasts. The introduction of a latest N car, a i30 Fastback N, completes a initial proviso of a N opening automobile rollout.

The new N Line, characterized by N-specific pattern and performance-enhancing elements, serve widens a operation of choices accessible to customers. These vehicles will be now discernible by their differentiated pattern elements. Finally, N Options will offer N-produced customization tools for drivers who enterprise softened opening and uniqueness.

Rather than concentration on undisguised opening numbers, a N believe is built to get a driver’s heart racing. Beats per notation (BPM) are prioritized over revolutions per notation (RPM). With this fun-to-drive inlet as a defining characteristic, a N models broach a flexible cornering ability we pattern from a sports automobile total with bland drivability and foe lane capability.

“We aren’t fearful to do things differently here,” pronounced Albert Biermann, President and Head of Vehicle Performance Division. “Our N cars change opening and practicality so that they are fun to expostulate any day. Every N automobile loves cornering, hence a nickname we have given to their character: ‘Corner Rascal.’ Whether it’s civic travelling or lane driving, N handles it beautifully.” Biermann used his endless believe and believe building high-performance prolongation cars to spearhead a Hyundai N Brand’s development.

The name ‘N’ represents dual critical elements. First, a Namyang district in South Korea where Hyundai Motor Group’s tellurian RD core is located and a N code was initial born. Second, a Nürburgring racetrack in Germany, that is home to Hyundai’s Technical Center and used to file a N vehicles. Finally, a ‘N’ trademark itself is also a graphical illustration of a classical racetrack chicane; a parsimonious twisted spin in a road.

Veloster N

The Hyundai Veloster N is a initial U.S.-market N opening model. It offers a extensive grade of exterior, interior and automatic split over a Veloster Turbo. Veloster N facilities an disdainful N-design front fascia and grille with dedicated brazen atmosphere ducts for extended stop cooling. The pattern and technical elements that conclude Veloster N, including a N Power Sense Axle, upgraded turbo, tires, brakes and interior features, have ultra-high opening during their core, and set it detached from a competitors.

Veloster N offers a operation of driver-controlled opening parameters around a N Grin Control expostulate mode preference system. The tradition mode allows extensive pushing impression preferences around singly customizable settings for any tunable pushing attribute. Every expostulate in a Veloster N is a exiting float built to pleasure and rivet a driver.

i30 Fastback N

The i30 N and i30 Fastback N share a same blueprint: emanate a stirring pushing believe that emphasizes “BPM (Beats Per Minute)”. The new i30 Fastback N extends a lineup of Hyundai high-performance models as a second N automobile to be offering in Europe. This builds on a successful launch of a i30 N.

The i30 Fastback N is singular in a segment, mixing a worldly pattern of a i30 Fastback with a romantic thrills of a five-door i30 N.

The i30 Fastback is a usually five-door coupe in a mainstream C-segment, and a new N indication enhances a singular pattern with model-specific opening and styling upgrades. More sum on this indication will be announced after this year, closer to a launch.

Initial sales of Hyundai N products are going over expectations. Almost 3,000 i30 N units were sole in a initial half of 2018 in Europe. 100 units of a i30 N First Edition in Germany were sole out in only 48 hours, quite online, and are still on a prohibited streak.


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