HYUNDAI WINS DRIVING ENGAGEMENT AWARD AT CHICAGO AUTO SHOW

Posted on 06. Jun, 2014 by in Hyundai Canada

FOUNTAIN VALLEY, Calif., Feb. 10, 2014 – Hyundai took home a second-ever Driving Engagement Award from a Word of Mouth Marketing Association (WOMMA) during a 2014 Chicago Auto Show. The Walking Dead Chop Shop debate was comparison as a many innovative amicable media debate of 2013.

“Our judges were blown divided by a creativity, originality, and execution of Hyundai’s Walking Dead Chop Shop. It authorised for limit fan appearance online, and it was a good experiential selling component during Comic Con and other events,” pronounced Suzanne Fanning, President of WOMMA. “By stability to rivet fans with fun, effective selling strategy like this, Hyundai will not usually tarry a Zombie apocalypse, they will really flower in a industry.”

Hyundai kick out dual other automotive manufacturers for a Driving Engagement award: Honda for their Project Drive-In debate and Jaguar for their #MyTurnToJag campaign.

“We are respected and truly anxious that The Walking Dead Chop Shop debate has been famous by WOMMA,” pronounced David Matathia, Director of Marketing Communications, Hyundai Motor America. “With assistance from a recognition of The Walking Dead franchise, Hyundai continues to enhance a review around Hyundai vehicles with immature and ardent audiences.”

“Social media provides an intensely tellurian component to a selling world, and it’s no warn that word of mouth selling drives squeeze decisions,” pronounced 2014 Chicago Auto Show Chairman Kurt Schiele. “Our hats go off to a ‘Driving Engagement’ Award winner, Hyundai, and a runners-up for formulating these quite enchanting campaigns.”

WOMMA is a central trade organisation in a attention dedicated to word of mouth and amicable media marketing.

Hyundai’s The Walking Dead Chop Shop gives fans a event to outfit their possess zombie presence appurtenance by an interactive app and concomitant website: walkingdeadchopshop.com. Fans start by selecting a Hyundai automobile – an Elantra, Veloster Turbo or Santa Fe – afterwards supplement armor, presence accessories and designs from a far-reaching operation of options, including scarcely 300 opposite automobile tools and tradition striking decals combined in partnership with Robert Kirkman and comic book artists during Skybound. Users are afterwards means to share their creations with friends, get a presence measure and exam a vehicles out in scenarios desirous by a comic books. To date, over 190,000 Zombie Survival Machines have been combined on a Chop Shop. Last year, a module also authorised fans to enter their designs into a competition where a winning design, comparison by Kirkman, was built into a genuine automobile that Kirkman denounced during New York Comic-Con.

Hyundai’s continued partnership with Robert Kirkman’s Skybound impress during Image Comics and Kirkman’s groundbreaking comic and best-selling striking novels, The Walking Dead, has developed over a past few years and now includes 3 Hyundai Zombie Survival Machines and a Special Edition prolongation indication Hyundai Tucson nearing in dealerships this Summer.

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