HYUNDAI’S SUPER BOWL AD “DAD’S SIXTH SENSE” DEEMED SECOND MOST EFFECTIVE ADVERTISEMENT DURING FIRST QUARTER OF 2014

Posted on 12. Jun, 2014 by in Hyundai Canada

FOUNTAIN VALLEY, Calif., Apr 11, 2014 – Hyundai’s “Dad’s Sixth Sense” ad struck a intense chord with audiences after debuting during this year’s Super Bowl. Today, a mark is earning approval from Ace Metrix, a heading provider in radio and video analytics, as a second many effective announcement in a year’s initial quarter. “Dad’s Sixth Sense” warranted 706 points on a Ace Metrix scale, creation it a third tip scoring ad of all time.

“In further to being a second many effective ad during a initial quarter, Hyundai’s ‘Dad’s Sixth Sense’ finished as a tip scoring automotive ad of a Super Bowl,” pronounced Toula Thomas, SVP GM – Automotive during Ace Metrix. “Captivated consumers perceived an interesting product proof during this artfully crafted story of parental protection.”

“Dad’s Sixth Sense” dramatizes a near-misses and monumental saves of bland parenting. The movement follows a immature child as he grows up, and Dad is there for him again and again. The blurb culminates with a final monumental save – usually this time, it’s a all-new 2015 Hyundai’s Genesis that has a immature man’s back. The blurb facilities a song, “Count On Me,” from Bruno Mars and highlights a creation behind a Genesis’ world-class apartment of Sensory Surround Safety features.

“As a heading automotive advertiser, a Super Bowl is Hyundai’s biggest impulse to shine,” pronounced Steve Shannon, clamp boss of Marketing, Hyundai Motor America. “In ‘Dad’s Sixth Sense,’ we wanted to uncover how a reserve facilities of a Genesis are like a reserve a father provides to his children, entrance to a rescue when it counts. We’re unapproachable to see how strongly a viewers connected with a ad’s message.”

Ace Metrix determines their tip 10 list by measuring ad artistic efficacy formed on viewers’ reactions to inhabitant TV ads. The ads are scored on a following qualities: persuasion, relevance, information, attention, change, enterprise and watchability. Hyundai’s “Dad’s Sixth Sense” kick out mega brands such as Budweiser, Google, TGI Friday’s, Ore-Ida, and Procter Gamble, respectively.

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