Hyundai’s "The Elevator" Ranked as One of a Top Performing Super Bowl LIII Commercials

Posted on 25. Feb, 2019 by in Hyundai Canada

02/13/2019, Fountain Valley, CA

  • No. 4 Overall and Top Automotive Commercial on a USA TODAY Ad Meter
  • 63 Million Views Across YouTube, Facebook, and Twitter


FOUNTAIN VALLEY, Calif., Feb. 13, 2019
– Hyundai was a large leader in this year’s Super Bowl as consumers ranked “The Elevator” a fourth best blurb altogether and No. 1 automotive ad on USA TODAY’s Ad Meter. In addition, a mark scored 623—well above normal—on Ace Metrix and outperformed all other non-luxury automotive brands.

With some-more than 36 million views on YouTube alone, Hyundai’s Super Bowl ad is now one of a many watched Super Bowl commercials on the platform. The ad has a sum total of 63 million views opposite YouTube, Facebook, and Twitter. In addition, “The Elevator” was one of a many talked about automobile commercials in a Super Bowl with over 18,690 amicable media mentions.

Hyundai’s chart-topping blurb also gathering digital activity for a code and seductiveness in a first-ever Palisade. HyundaiUSA.com web trade peaked significantly during a hour of a commercial, as did trade to a Shopper Assurance and SUV Family alighting pages. In addition, web tracking suggested that a Palisade indication had a 654 percent lift on Edmunds.com and on Cars.com Hyundai perceived a 1,831 percent swell in trade to code pages during a game.

“We’re unapproachable that ‘The Elevator’ ranked rarely on USA Today’s Ad Meter and is one of a many watched Super Bowl commercials of all time,” pronounced Dean Evans, arch selling officer, Hyundai Motor America. “Jason Bateman’s comedic delivery, sum with humorous relatable life moments and surfaced off with a flagship Palisade cameo, done for a ideal recipe stoical by a artistic team. We’re happy to see a ad’s summary resonated strongly with people and gathering consumer movement opposite a accumulation of digital properties, including millions of organic views before and after a game.”

The success of Hyundai’s Super Bowl promotion debate extends over a digital globe with inhabitant media acclaim, including tip rankings and recognitions from heading news authorities such as:

  • Ad Age listed “The Elevator” in a “Top 10 Super Bowl Commercials by Digital Share of Voice” according to iSpot, and ranked it a “Touchdown
  • Fast Company pennyless down 5 opposite “Top 5” scoring metrics; Hyundai being among a best
  • CNET listed “The Elevator” as one of Roadshow’s “favorite automobile ads from a 2019 Super Bowl”
  • Bleacher Report ranked “The Elevator” as a tip ad
  • AdWeek “Thumbs Up”
  • Yahoo! Sports gave “The Elevator” an “Grade: A”
  • One of usually 3 A’s and “5 Best” from Chicago Tribune
  • “The Elevator” was one of TV Guide’s “10 Best”

Based on strenuous certain responses to Hyundai’s Super Bowl ad, an extended chronicle was released, expanding a story to 90 seconds. This allows viewers to knowledge some-more of Jason Bateman’s singular amusement as good as dual additional floors: ‘Kids Pizza Party’ and ‘Music Festival Bathroom’.
 

Hyundai Motor America
Hyundai Motor America is focused on delivering an superb patron knowledge grounded in pattern leadership, engineering value and well-developed value in each car we sell. Hyundai’s technology-rich product lineup of cars, SUVs and alternative-powered electric and fuel dungeon vehicles is corroborated by Hyundai Assurance—our guarantee to broach assent of mind to a customers. Hyundai vehicles are sole and serviced by some-more than 830 dealerships national and a infancy sole in a U.S. are built during U.S. production facilities, including Hyundai Motor Manufacturing Alabama. Hyundai Motor America is headquartered in Fountain Valley, California, and is a auxiliary of Hyundai Motor Company of Korea.

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