Illuminating enlightenment from New York’s Times Square to BMW’s four-cylinder building in Munich

Posted on 20. Dec, 2017 by in BMW Canada

Munich. On a dusk of Dec 18, a BMW Group
headquarters, a world-famous four-cylinder, has been illuminated
with a fantastic light designation raised a trademark of
Spielmotor e.V., Germany’s oldest public-private partnership in the
margin of culture.


In 1979, BMW Group founded Spielmotor e.V. in partnership with the
city of Munich. The partnership aims to settle and further
rise a city as a informal and general heart of culture. In
1988, a Spielmotor e.V. incorporated a Munich Biennale for New
Music Theatre into a program, followed by a play festival
SPIELART in 1995 and a DANCE Festival for Contemporary Dance in
1998. For roughly 50 years now, BMW has upheld informative initiatives
worldwide, and with a long-term commitments, a association focusses on
complicated and contemporary art, exemplary song and jazz as good as on
pattern and design.


Since a central opening on May 18 1973, a BMW Group headquarters
tower, that was bright on Monday night, and a neighbouring
museum formidable have turn an undoubted idol of architectural
story and a permanent underline both of Munich’s skyline and of the
company’s corporate image. In a open of 2013, 40 years after its
completion, a cabinet of experts voted a building formidable designed
by designer Professor Karl Schwanzer one of a 15 many spectacular
corporate conduct offices.


This month, a general informative joining of BMW Group was
also distinguished outward a company’s home city – following its
premiere during Art Basel in Miami Beach, “FRANCHISE FREEDOM”, a current
partnership with Dutch Studio Drift found a approach from Florida to
New York, where it was displayed on a billboard on Times Square in
early December. Partnering with BMW, Studio Drift used 300 illuminated
drones simulating a group of birds to abate adult a night sky over
Miami Beach formulating a performative pattern during a interface of
technology, scholarship and art above a ocean. Throughout a week of
Art Basel, a work continued to dazzle thousands of visitors.


The light designation of Spielmotor e.V. was partial of transforming
a four-cylinder building into 4 honest batteries. With this
resplendent symbol, a BMW Group celebrates this year’s smoothness of a
sum of 100,000 electrified vehicles underlying a care role
when it comes to electro-mobility.


For serve questions greatfully contact:

Dr Thomas Girst

BMW Group Corporate and Governmental Affairs
Telephone: +49 89 382 247 53
Fax: +49 89 382 24418


Stefanie Jennes

BMW Group Corporate and Governmental Affairs

Cultural Engagement

Telephone: +49-89-382-30804 




About BMW Group’s Cultural Commitment

For roughly 50 years now, a BMW Group has instituted and intent in
over 100 informative cooperations worldwide. The association places a main
concentration of a long-term joining on contemporary and complicated art,
exemplary song and jazz as good as pattern and design. In 1972,
3 large-scale paintings were combined by a artist Gerhard Richter
privately for a corridor of a BMW Group’s Munich headquarters.
Since then, artists such as Andy Warhol, Jeff Koons, Daniel Barenboim,
Jonas Kaufmann and designer Zaha Hadid have co-operated with BMW. In
2016 and 2017, womanlike artist Cao Fei from China and American John
Baldessari combined a subsequent dual vehicles for a BMW Art Car
Collection. Besides co-initiatives, such as BMW Tate Live, a BMW Art
Journey and a “Opera for All” concerts in Berlin, Munich and London,
a association also partners with heading museums and art fairs as well
as orchestras and show houses around a world. The BMW Group takes
extensive artistic leisure in all a informative activities for postulated –
as this is as essential for producing groundbreaking artistic work as
it is for vital innovations in a successful business.


Further information:








The BMW Group

With a 4 brands BMW, MINI, Rolls-Royce and BMW Motorrad, a BMW
Group is a world’s heading reward manufacturer of automobiles and
motorcycles and also provides reward financial and mobility services.
As a tellurian company, a BMW Group operates 31 prolongation and assembly
comforts in 14 countries and has a tellurian sales network in some-more than
140 countries.


In 2016, a BMW Group sole approximately 2.367 million cars and
145,000 motorcycles worldwide. The distinction before taxation was approximately
€ 9.67 billion on revenues amounting to € 94.16 billion. As of 31
Dec 2016, a BMW Group had a workforce of 124,729 employees.


The success of a BMW Group has always been formed on long-term
meditative and obliged action. The association has therefore established
ecological and amicable sustainability via a value chain,
extensive product shortcoming and a transparent joining to
conserving resources as an constituent partial of a strategy.






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