Inaugural muster in DRIVE. Volkswagen Group Forum opens to a public

Posted on 29. Apr, 2015 by in Volkswagen Canada

DRIVE is set to open a doors to a open on 1 May with an muster formed on a thesis of “START – The universe of a Volkswagen Group”. The muster will underline a Volkswagen, Audi, SEAT, ŠKODA, Bentley, Bugatti, Lamborghini, Porsche, Ducati, Volkswagen Commercial Vehicles, Scania and MAN brands. Guests will knowledge a code diversity, traditions and visions of a automotive group. The muster is open daily from 10:00 a.m. to 8:00 p.m. until August.

On Apr 28, 2015 a Volkswagen Group Forum DRIVE. has been inaugurated with a good ceremony.

The categorical muster area contains code boxes featuring themes and stories about any brand. For example, a Volkswagen code provides visitors with information about a opposite highway surfaces encountered by convene drivers in a World Rally Championship. Football fans will be in their component in a MAN code box. The thesis here is “Rush and Kick – winning an divided diversion with 420 PS”. Visitors get a possibility to lay in a seats in that veteran players from 6 first-division clubs transport to their weekly matches, and find out who sits where. “Fascination with Motorsport” is a thesis of Audi’s exhibition, that involves an emotive display of a Audi RS 3 Sportback code environment.

Visual displays in a run featuring Group employees acquire visitors and approach them to a interactive list of contents, that provides an initial overview of a opposite areas of a exhibition. Interactive digital and analogue elements entice visitors to try a exhibition, and uncover where a brands are positioned in any room.

The muster also takes a demeanour during a birthright and a destiny of a Volkswagen Group. Visitors learn engaging contribution about a story of any code by images, graphics and video clips, including an answer to a doubt of what a name “Bulli” unequivocally means. The muster also focusses on destiny issues tangible in and with trend researchers. Key categories such as lifestyles, element technology, urbanisation and mobility infrastructures are used to uncover a trends and factors that have a approach impact on a environment.

The muster is also interactive. Visitors can select between opposite subjects in a print box that form partial of a brands’ muster content. The ensuing photos will be displayed for a generation of a muster in DRIVE. “Financial DRIVE” is a permanent muster about a universe of Volkswagen Financial Services AG, featuring innovative interactive installations.


DRIVE. Volkswagen Group Forum
The Volkswagen Group Forum DRIVE is a Group’s communication height in Berlin. Opened in 2015, this is a initial time that a Volkswagen Group has exhibited all twelve brands and Financial Services AG together anywhere in a world. The Forum is located in a Lindencorso building in a heart of a capital. DRIVE is a height for mobility issues in a Group, that will be reflected in a operation of code and themed exhibitions with a extensive programme of ancillary events. A accumulation of bedrooms versed with a latest record is accessible for meetings, conferences and discussions. The mythological Café Bauer, one of a initial Viennese-style coffee houses in Berlin, once stood on a site of today’’ Lindencorso building. The building was totally broken during a Second World War. The new Lindencorso building was afterwards assembled on a site as a grill and bureau complex. The tip building also housed a GDR Academy of Building. The building was demolished again in 1993. The stream Lindencorso building took 3 years to construct.

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