Increased quality of living in cities and additional customer benefits for BMW plug-in hybrids.

Munich. With the introduction of the fourth
generation of BMW plug-in hybrid models, novel features are soon to be
launched which will help maximize the distance covered using electric
power. In this way, the BMW Group is clustering its expertise in the
areas of eDrive technology and digitalisation in order to promote
emissions-free and low-noise driving in cities. Presented today for
the first time at #NEXTGen, the BMW Group’s new communication format,
the latest innovations enable drivers of BMW plug-in hybrid models to
contribute actively to improving the quality of living in urban
environments. Users also benefit from attractive premiums and can
compete with other users for fun.

 

eDrive Zones enable emissions-free access to environmental zones.

With the current shift in thinking to make cities suitable for human
beings rather than cars, more and more cities are considering imposing
access limitations on vehicles powered by combustion engines. In view
of this, the BMW Group is consistently advancing its operating
strategy for plug-in hybrid models. If cities establish environmental
zones for emissions-free driving only, these can be automatically
detected in future by means of geo-fencing technology. On entering the
zone, the vehicle then automatically switches to purely electric mode.
This means that optimum use of the potential offered by plug-in hybrid
vehicles is guaranteed – without the driver having to take any special
action. This novel operating strategy constitutes a significant
additional boost in terms of the potential of plug-in hybrid vehicles
to reduce emissions. The increase in the distance covered electrically
not only helps optimise efficiency, it also reduces operating costs
for the customer. This applies particularly to city traffic, where
electric power consistently achieves a higher level of efficiency than
a petrol or diesel engine.

The function BMW eDrive Zones will be a standard feature in BMW
plug-in hybrid vehicles as of 2020.

 

Collect and redeem electric bonus points with BMW Points.

As a supplement to the BMW eDrive Zone function, the BMW Group is
further stimulating an increase in electric driving among its plug-in
hybrid customers by means of a novel digital service called BMW
Points. The BMW Points app offers a fun source of motivation for PHEV
customers to get the most out of their electric drive. Kilometres
covered using electric power are rewarded with points. High-voltage
battery charging is also rewarded under the BMW Points scheme. In this
way, drivers are encouraged to give preference to electric drive as
often as possible – not just based on environmental awareness but also
out of a sense of competitiveness. By collecting a sufficient number
of points, participants can gain access to attractive rewards such as
free charging volumes on Charge Now; in the medium term, this will
also include products of the Share Now and Park Now brands as well as
those available in the Connected Drive Store.

The digital service BMW Points will be available for BMW plug-in
hybrid vehicles with eDrive Zone technology via the BMW Connected
Drive Store from 2020.

 

Ground-breaking insights for eDrive Zones and BMW Points
derived from pilot project in Rotterdam.

The first real-life trial after the brainstorming phase for the new
BMW eDrive Zones function and the digital service BMW Points was the
pilot project “Electric City Drive” conducted by the BMW Group in
collaboration with the city of Rotterdam and Erasmus University, which
is located there.

Studies were carried out there in 2018 to examine whether it might be
possible to encourage electric driving of plug-in hybrid vehicles by
defining an inner city zone and offering an app that encourages
regular charging in a fun way. The aim was to get users to make more
frequent use of the electromobility potential offered by their vehicle.

Some 50 volunteer plug-in hybrid drivers from the Rotterdam area were
provided with a specially developed app for this purpose. Once they
had installed it on their smartphone and paired it with their vehicle,
they received a message on their vehicle screen whenever they entered
the defined eDrive Zone in the city centre of Rotterdam – along with a
request to switch the drive system of their plug-in hybrid into fully
electric mode. Over a period of three months, research was carried out
to establish the extent to which project participants increased their
volume of electrically powered driving as a result of receiving such messages.

A beta version of the BMW Points App also enabled them to monitor
their progress as compared to other participants, take part in
competitions and collect points. The key insight was that PHEV drivers
covered 90 percent of all routes inside the Rotterdam eDrive Zone
running on electric power alone when they had the app connected to the
vehicle. It was the technology used in the pilot project that inspired
the further development of BMW eDrive Zone and BMW Points. The two
innovations are now soon to be introduced to BMW serial production vehicles.

 

BMW plug-in hybrid vehicles have long offered considerable
benefits as compared to those with traditional drive:

  • Improved quality of living: by manually activating the electric
    driving mode, users contribute to reducing emissions and traffic
    noise in cities.
  • Savings: electrically powered driving in the city costs less than
    running a car on petrol or diesel if the vehicle is charged at home
    or at work.
  • Always the right temperature when you get in: auxiliary heating
    and air conditioning come as standard.
  • Braking is a benefit: the battery is charged when the brakes are
    applied. In conventional cars, it simply generates heat and wears
    down the brakes.
  • The best of both worlds: plug-hybrid cars offer electrical driving
    pleasure in town and classic BMW driving pleasure over long distances.
  • Future-proof: since plug-in hybrids are able to run
    emissions-free, they can enable access to many environmental zones,
    parking privileges and savings on toll fees.