Posted on 15. Mar, 2012 by in Nissan Canada




Infiniti currently announces a stirring launch of a vital tellurian promotion debate featuring Sebastian Vettel.

Vettel, a double Formula One World Champion, will be a concentration of an above a line plan encompassing digital media, viral calm films, a array of collector’s posters and Infiniti’s initial ever globally promote radio commercial.

The launch of a TV ad, filmed on plcae in Spain before to a final pre-season F1 exam event in Catalunya in early March, is scheduled to coincide with a weekend of a 2012 Monaco Grand Prix (26-27th May).

The partnership builds on a attribute determined between Infiniti and a Red Bull Racing motorist in 2011, when Vettel was named as Infiniti’s initial ever Global Brand Ambassador. Along with pushing an Infiniti FX50S as his personal highway automobile and creation unchanging media appearances for a brand, Vettel was also executive to a pattern and growth of his ‘ultimate Infiniti’, a Infiniti FX Sebastian Vettel Version. This 300kph racing-inspired Infiniti FX will be creation a transition from judgment automobile to a singular book prolongation run, as announced during a Geneva Motor Show progressing this month.

2012 outlines a second year of partnership between Infiniti and Red Bull Racing and will see some-more distinguished Infiniti branding on a F1 cars, drivers and group equipment. Both organisations are exploring a opportunities for a technical partnership in a future.

Speaking about a arriving promotion campaign, Simon Sproule, Corporate Vice President, Global Marketing Communications, Nissan Motor Company, said: “This is an sparkling new debate which, following on from final year’s successful Vettel FX project, serve illustrates how Infiniti is maximizing a partnership with Sebastian Vettel.

“Sebastian is positively a biggest name within a world’s many high form form of motorsport, and he epitomizes Infiniti’s ‘Inspired Performance’ tagline. We feel he is a ideal chairman to lead a brand’s initial ever tellurian promotion campaign.

“The debate will assistance to promulgate Infiniti’s singular proceed to opening and luxury, a truth common by Sebastian Vettel and Red Bull Racing.”

Commenting on a arriving ad, Sebastian Vettel said: “Having driven a operation of Infinitis for a past year and co-developed a special book FX, we was happy to work with Infiniti on this campaign. we had good fun sharpened a advert in Spain, and we can’t wait to see a finished product in a entrance weeks!”

Behind-the-scenes images from a creation of a advert are accessible during

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