Infiniti Challenges a Notion of Functionality with a All-New JX, Debuts New Spots on NCAA® Selection Sunday

Posted on 09. Mar, 2012 by in Nissan Canada



Infiniti Challenges a Notion of Functionality with a All-New JX, Debuts New Spots on NCAA® Selection Sunday

– Ad Series Highlights Brand’s First 7-Passenger Luxury Crossover –

The extensive introduction of a 2013 Infiniti JX, on sale national this month, tied to a NCAA continues currently with a recover of 3 new radio spots live on Set to atmosphere Selection Sunday on CBS, a ad array showcases a heading technologies in a brand’s 3-row oppulance crossover, including a world’s initial Backup Collision Intervention System.

The Infiniti JX spots, “We Choose,” “Interior,” “Dog House,” and “See a Invisible,” underline a stylish family encountering common situations before everybody is prepared to expostulate off, including:

  • Passengers entrance to a 3rd row, surprisingly easy in a Infiniti JX with a vehicle’s far-reaching doorway openings and singular brazen transformation duty of a 2nd row;
  • Driving directions and other questions, now responsible by a Infiniti Personal Assistant, Infiniti’s live 24-hour, personal concierge use in a new JX, and;
  • Obstacles behind a vehicle, that a JX Backup Collision Intervention System will detect and, if necessary, automatically rivet a brakes to assistance equivocate a collision.

“The impulse that is NCAA Mar Madness® and a passion surrounding a games provides a right height to share a story about a all-new Infiniti JX with ardent fans,” pronounced Infiniti Americas Vice President Ben Poore. “These spots showcase how a car stands out from a throng with a confidant design, lush coherence and modernized liberality and reserve features.”

The debate debuts on Selection Sunday on CBS with spots using via Mar Madness®, including a Men’s Final Four® and NCAA Basketball Championship Game.

Infiniti will also showcase a new array during a 2012 Amelia Island Concours d’Elegance this weekend, as a unapproachable unite of a Infiniti Media Room and Judges’ Lunch. Support will continue over a summer during a 2012 Olympic Games in London. The new entirely integrated debate from TBWAChiatDay Los Angeles includes digital work and will be accessible on a brand’s Facebook page, central YouTube channel and Twitter.


You have many choices in life. The all-new Infiniti JX oppulance crossover will assistance make your choices a small easier by charity we 7-seat comfort and coherence like you’ve never seen. The soothing leather interior and tri-zone party complement are luxuries we and your family are all certain to appreciate.

See a Invisible

The Infiniti JX is examination your behind when life’s disharmony creates blind spots. It helps we conflict when we need it.


Now accessible in a all-new Infiniti JX is Infiniti Connection with a live Personal Assistant. Infiniti strives to be there for we when we need us, generally if it means avoiding a doghouse.

We Choose

In life we have choices. You select to grow adult not old, we select to lift a family and still follow your dreams. At Infiniti, we select to enthuse by conceptualizing a family car that doesn’t scapegoat your individuality and introduces class-leading technologies and flexibility.

About Infiniti
Infiniti offers a full line of oppulance opening automobiles, including a G Coupe, Sedan and Convertible, Infiniti M Sedan, EX and FX crossovers and a QX full-size SUV. More information about Infiniti and the Total Ownership Experience® can be found during


Kyle Bazemore
Infiniti Product Communications

Elaina Haskos
TBWA Worldwide

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