INFINITI COLLABORATION WITH BELL & ROSS COMMEMORATED BY NEW LIMITED EDITION WRISTWATCH

09.08.2011

, ROLLE, Switzerland

INFINITI COLLABORATION WITH BELL ROSS COMMEMORATED BY NEW LIMITED EDITION WRISTWATCH

Infiniti, the luxury performance automotive brand from Japan, has unveiled the Limited Edition BR02-8 Infiniti Carbon Case Purple 8 Pro Dial wristwatch, engineered by the Swiss specialist time instrument maker Bell Ross. This is the second exclusive timepiece to be revealed by Infiniti, following the launch of the special edition BR03-92 Instrument Phantom model to commemorate last year’s arrival of the Infiniti FX Limited Edition performance crossover.

The elegant watch has been designed to mark the continued and successful collaboration between Infiniti and Bell Ross, two marques renowned for exceptional performance, modern luxury, technical perfection, and a unique ownership experience. Only 200 examples from the BR02-8 Infiniti Carbon Case Purple 8 Pro Dial series are available for purchase from any of the Infiniti Centre worldwide including the 45 outlets across Europe, at a recommended retail price (RRP) of €3,500 or $5,080.

Stylish yet subtle cues drawn from the partnership between Infiniti and Bell Ross are clearly evident on this exclusive piece. The seconds pointer and eighth digit which sit on a matt black dial, sport a photo-luminescent finish in the same distinct purple colour employed by Infiniti across the globe. The number ‘eight’ is a symbol of luck in Asia, whilst also resembling the mathematical sign of infinity and the automaker’s badge when rotated on its side. As a reminder of just how special this watch is, the steel case back has been beautifully engraved with the Infiniti signature, discretely complementing the Bell Ross insignia.

Andy Palmer, Infiniti’s Executive Vice President explains: “The Limited Edition BR02-8 Infiniti Carbon Case Purple 8 Pro Dial wristwatch is a true celebration of our continued association with Bell Ross, for which we are very proud. The new timepiece effortlessly embodies the unique qualities of both brands to offer discerning customers a rare and highly sought-after addition to their collection.”

For the locations of Infiniti Centres which span from Belgium to Bahrain, visit www.infiniti.com.

TECHNICAL DETAILS

  • Movement: Automatic mechanical ETA 2982
  • Functions: Hours, minutes and seconds (all central hands). Date with quick correction
  • Case: Diameter 44mm, steel with matte black PVD finish, screw-in winding crowns, decompression valve
  • Back: Screw-down, steel with engraving of the Infiniti signature. Bell Ross insignia etched below
  • Dial: Black. Infiniti purple-coloured seconds pointer and number ‘8’. Index and hands covered in a photo-luminescent coating for optimal night reading. Unidirectional internal bezel toothed and graduated to 60 minutes
  • Glass: Anti-reflection sapphire crystal
  • Water-resistance: 1,000 metres
  • Straps: Black rubber
  • Reference: BR 02 Purple 8 Pro Dial
  • Price: €3,500 or $5,080
  • Unique edition of 200 examples worldwide

About Infiniti
Infiniti comes from Japan. Its line-up of performance sedans, coupés, convertibles, SUVs and crossovers is now being launched across the globe through a dedicated network of Infiniti Centres or dealerships which share a commitment to individualised and exceptional customer service. For more information, see Infiniti.com.

Press information, Photographs and videos are available from ww.infinitipress.eu. No password is required.

Infiniti contacts

Wayne Bruce, Communications Director – Europe
T: +44 7768 802176
E: wayne.bruce@infiniti.eu

Simon Wittenberg, Infiniti Lifestyle Communications Agency
T: +44 207 491 9934
E: simon@sidhuandsimon.com

Infiniti Global Communications
Thomas Scarpello, General Manager
Mobile: +81-80-3704-9160
E: t-scarpello@mail.nissan.co.jp

About Bell Ross
Bell Ross is the luxury French-Swiss watch brand that develops timepieces for professionals which are inspired by dashboard instruments. Famous for its Instrument BR 01 timepiece reminiscent of the cockpit of a plane, the brand has always been faithful to their philosophy of “function initiates form”. More information about Bell Ross can be found at www.bellross.com.

Bell Ross contact:

Christel Kadian, France and French-speaking countries PR
T: +33 1 73 73 93 04
E: c.kadian@bellross.com

Axelle Rogano, International PR
T: +33 1 73 73 93 02
E: a.rogano@bellross.com

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