Posted on 05. Jul, 2011 by in Nissan Canada


,ROLLE, Switzerland


  • In a partnership with a designboom online art magazine, Infiniti Digital Art Competition winners work will be shown in an general exhibition: a museum-without-walls.
  • Infiniti inspires a hunt for new talent and starts a artistic review with tellurian customers.
  • Distinctions between art, technology, media, commerce and enlightenment are creatively confused as interactivity becomes reality.
  • Adrian Newey, Chief Technical Officer of Red Bull Racing and a decider of a Competition, says of pattern in general: The boundary are not nonetheless established.

What is art? This is a doubt that never changes, though a answer to it does. Voltaire pronounced it is a business of art to urge on inlet and Infiniti, a oppulance opening automotive code from Japan, believes it is a business of art to exam limits, exploiting record to a full. New automatic technologies altered totally a value and clarification of images and newer digital technologies, and a guarantee to change and raise a value and clarification even more. In essence, art is about things seen and remembered, and about things illusory and interpreted. Even some-more so with digital art.

Digital record has remade aged art forms and is formulating new digital art ones including music, holograms, 3-D mapping, interactive installations, and practical reality. But a manners of digital art have not nonetheless been created and as shortly as they are written, they will be damaged and re-defined. Digital art is therefore building a life and indiscipline of a possess and as a art gourmet Charles Saatchi said, if he knew what he was looking for, it would not be value a search. The 4 judges of a Infiniti Digital Art Competition agree.

Infiniti takes a purpose as curator of digital art really seriously. Traditional Japanese enlightenment attributes special value to epitome ideas and to cultured sophistication. At a same time, contemporary oppulance products contingency acknowledge a perfectionist business ardour for ever some-more impassioned practice of quality. For Infiniti, curating a Digital Art Competition is a investigate plan designed to exam a boundary of artistic possibility: re-defining art and re-defining oppulance are artistic expeditions that cover a same ground. The Italian engineer Ettore Sottsass, Jnr. once discharged a sponsorship of opera, ballet and entertainment when he stated: Industry does not need to buy culture, since attention is culture. Luxury brands have mostly been delayed to realize digital possibilities..until now. As an Infiniti Digital Art Competition judge, Adrian Newey, says: Successful pattern contingency embody a limit volume of growth potential. That is what Digital Art offers Infiniti, an sparkling tour where a finish can't nonetheless be imagined.

The Infiniti Digital Art Competition will both emanate new audiences and strengthen existent relations with well-informed taste-makers. Infiniti believes that a discount with business should not be a pacifist one, though a stability sell of ideas. The Digital Art Competition helps realize this by giving ideas a space, time and atmosphere they need to rise all over a world. Now, a new clarification of art becomes a new clarification of corporate communications.

Yeoh Guan Yong of Shanghais Super Nature Design, one of a Infiniti Digital Art Competition judges, says: Art is about anticipating particular voices and acid ones possess heart and soul. It is also about singular self expression. It is so good that Infiniti is finding new talents in a digital art field. Infinitis partnership with designboom is ideal to hunt for dark flair. It is critical for artists to try innovative measure in art and demonstrate really talented ideas. we am looking brazen to saying a creativity of artists that encompasses illusory stories within their digital art. we wish Nature can be partial of a impulse for artists to try and be inspired.

Advanced technology: Where will it end? As Adrian Newey says: The boundary are not nonetheless established.

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About Infiniti
Infiniti comes from Japan. Its choice of opening sedans, coups, convertibles, SUVs and crossovers is now being launched opposite a creation by a dedicated network of Infiniti Centres or dealerships that share a joining to individualised and well-developed patron service. For some-more information, see

Press information, Photographs and videos are accessible from No cue is required.

Amel Boubaaya, Lifestyle
M: +41 79 399 83 19

Wayne Bruce, Communications Director – Europe
M: +44 7768 802176

Simon Wittenberg, Infiniti Lifestyle Communications Agency
T: +44 207 491 9934

About Designboom
The world’s initial web-based art, pattern and pattern magazine, designboom publishes pivotal contemporary issues and critiques of all aspects of art, pattern and pattern by a organization of pattern exhibitions and partnership with heading companies on a sponsorship of general pattern competitions. Designboom encourages a stability discourse between artistic professionals, attention and society.

PR contact:
Jenny Filippetti

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