Infiniti Reaches Next Generation Of Luxury Automotive Buyers With Its Inspired Performance

Posted on 07. Jul, 2011 by in Nissan Canada



Infiniti Reaches Next Generation Of Luxury Automotive Buyers With Its Inspired Performance

New Brand Spots Challenge a Status Quo and Feature Infinitis Industry-Leading Firsts

Infiniti currently expelled new spots reinforcing a oppulance automaker as a conflicting of a standing quo. The array of ads, a initial of that includes a 60-second code anthem, emphasizes Infinitis particular designs, some-more absolute engines and industry-changing technologies.

Infiniti is also severe a standing quo by distributing a 60-second mark initial to a brands Facebook fans and Twitter supporters before it launches on promote radio Jul 12 during a National Major League Baseball All-Star diversion on Fox.

When it comes to automotive luxury, theres lots of vanilla out there, cars that can literally peace a customer into boredom, pronounced Infiniti Americas Vice President Ben Poore. Infinitis clarification of oppulance is different. We trust cars should have adventurous designs, be filled with innovation, and many importantly bond we to a road, not isolate we from it. Our new code spots denote Infiniti doesnt take a required approach, we never have and never will.

The ad array underline a technologies that Infiniti brought to market, including a worlds initial Around View Monitor (AVM), Blind Spot Intervention complement and high-performance hybrid sedan.

After launch, a ad will atmosphere on ESPN and Golf Channel during a week of Jul 12 and during a 2011 British Open Golf Tournament Jul 14-17 in some-more than 46 markets. Infiniti will amplify a spots coverage a week of Jul 18 on inhabitant wire and mark marketplace TV, as good as a name network news presence.

About Infiniti
Infiniti offers a full-line of oppulance opening automobiles, including a G Coupe, Sedan and Convertible, M sedan, EX and FX crossovers, and a QX full-size SUV. More information about Infiniti and the Total Ownership Experience can be found during


Kyle Bazemore
Infiniti Product Communications

Jeremy Miller
TBWA Worldwide

Elaina Haskos
TBWA Worldwide

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