Infiniti “Round by Round” Bracket Challenge Supports Coaches vs. Cancer® Charity Program With adult to $700,000 Donation

Posted on 09. Mar, 2012 by in Nissan Canada



Infiniti “Round by Round” Bracket Challenge Supports Coaches vs. Cancer® Charity Program With adult to $700,000 Donation

– Popular Fan Program Coincides with a Broadcast Launch of a All-New Infiniti JX Luxury Crossover During a NCAA® Division we Men’s Basketball Championship –

For a second year in a row, Infiniti is sponsoring a “Round by Round” joint diversion to advantage Coaches vs. Cancer, that is a partnership between a American Cancer Society and a National Association of Basketball Coaches (NABC), with a large boost in a aim concession volume for a quarrel opposite cancer. Fan appearance will again establish a final volume given, adult to a probable $700,000 total.

For a “Round by Round” apportionment of a 2012 joint challenge, purebred fans during make picks for any of a 67 match-ups via a Championship tournament, including a First Four™ and a always electrifying Men’s Final Four®. Fans are speedy to lapse to a joint and name their picks via a sum of 6 foe rounds. Participants will be authorised to win a grand esteem of a outing for dual to a 2013 NCAA Men’s Final Four in Atlanta.

The “Round by Round” Bracket Challenge coincides with a launch of a all-new 2013 Infiniti JX oppulance crossover, that goes on sale during Infiniti retailers inhabitant after this month. New foster ads for a Infiniti JX entrance during a tournament.

The 3-row/7-passenger Infiniti JX offers a colourful harmony of both oppulance and style, highlighted by a new Infiniti pattern denunciation direction, as good as a apartment of personal oppulance accommodations. Along with a standout styling and craftsmanship, a breakthrough JX pattern offers glorious legroom in all 3 rows, plenty load room behind a 3rd row, and an innovative center chair pattern that provides entrance to a 3rd quarrel but stealing a 2nd quarrel child seat.

The JX continues Infiniti’s tradition of building world’s initial technologies, adding a new feature, Backup Collision Intervention (BCI), to a now accessible Blind Spot Intervention™ (BSI) system. With this technology, when a delivery is in reverse, a JX will assistance a motorist detect channel vehicles and objects behind a JX and, if necessary, a complement can automatically rivet a brakes to assistance equivocate a collision. The new JX also offers an modernized Infiniti Connection telematics complement with Google CalendarTM, Drive Zone/Speed Alert and Infiniti Personal Assistant.

The “Round by Round” Bracket Challenge, is partial of Infiniti’s extensive corporate partnership with a NCAA, CBS Sports and Turner Sports, NCAA Men’s Basketball and a 2012 NCAA Division we Men’s Basketball Championship. This year Infiniti has also contributed some-more than $300,000 to 48 particular NABC member coaches’ designated charities in a identical fan-driven “Infiniti Coaches’ Charity Challenge,” including $100,000 to a winning coach’s charity. Infiniti will also benefaction in-game “coaches’ spotlights” during a tournament.

“Infiniti continues to be desirous by a fad of a NCAA Division we Men’s Basketball Championship and a coaches’ loyalty to cancer charities,” pronounced Infiniti Americas Vice President Ben Poore. “We appreciate a fans once again for their purpose in pulling a sum support to some-more than $1 million this year.”

In offer to a online “Round by Round” Bracket Challenge promotions, Infiniti will unite tradition “Inspiration is Contagious” co-branded features, that will be shown during a coverage on TBS, CBS, TNT, truTV CBS. Infiniti also serves as a presenting unite of a “Infiniti NCAA Tip-Off,” a TBS and truTV pre-game uncover airing via a NCAA Division we Men’s Basketball Championship. CBS Sports and Turner Sports will benefaction entirely integrated diversion and studio productions opposite all 4 networks via a tournament, utilizing a same graphics, low-pitched beds, singular camera angles and an integrated talent line-up. “Infiniti NCAA Tip-Off” will run 17 times during a NCAA Tournament and embody a special underline dedicated to “Inspiration is Contagious.” The shred will expostulate trade to a “Round by Round” plea to advantage Coaches vs. Cancer during a page.

“The plea captures a joining and rival inlet of a coaches. When it comes to fighting cancer, these guys only don’t wish to lose,” says Donald Distasio, executive clamp boss for a American Cancer Society and Eastern Division handling officer. “For fans, it’s a good feeling when your organisation wins, and it’s going to feel even improved to know they lifted dollars that make a disproportion in a quarrel opposite cancer.”

Infiniti is also a disdainful unite of’s “Bracket Challenge.” The fan who can explain joint prevalence will win a loyal Infiniti oppulance knowledge for 4 to a 2013 Men’s Final Four in Atlanta. To foster these disdainful sponsorships and a new 2013 Infiniti JX, Infiniti will have a clever participation on NCAA Mar Madness® Live, before Mar Madness On Demand, of that Infiniti is a disdainful automotive unite for a Mar Madness App,, and In addition, Infiniti will theatre several reward homepage takeovers on AOL,, ESPN, SI, Yahoo Sports! and YouTube.

Social media also will play a critical purpose in gripping consumers intent by reminding them to make their selections for “Round by Round” to advantage Coaches vs. Cancer on a Infiniti Twitter hoop @InfinitiNews and Facebook during

And, to offer build on Infiniti code awareness, Infiniti is a presenting unite of a Tip-Off Tailgate area during a Final Four site in New Orleans. Along with Infiniti branding and car displays, Infiniti will put a oppulance stamp on a Tip-Off Tailgate knowledge with a Infiniti Lounge during a Final Four where a Taste of New Orleans with Chef John Besh, a Final Four with Chef Marc Forgione, and a National Championship Mixology will be held.

About Infiniti

Infiniti offers a full-line of oppulance opening automobiles, including a G Coupe, Sedan and Convertible, Infiniti M sedan, EX and FX crossovers, and a QX full-size SUV. More information about Infiniti and a Total Ownership Experience® can be found during

About NCAA
The NCAA is a membership-led nonprofit organisation of colleges and universities committed to ancillary educational and jaunty opportunities for some-more than 400,000 student-athletes during some-more than 1,000 member colleges and universities. Each year, some-more than 54,000 student-athletes contest in NCAA championships in Divisions I, II and III sports. Visit and for some-more sum about a Association, a goals and members and corporate partnerships that assistance support programs for student-athletes. [NCAA, Final Four and Mar Madness are trademarks owned or protected by a National Collegiate Athletic Association.]

About CBS Sports
CBS Sports, a year-round personality in radio sports, broadcasts a portfolio of events on a CBS Television Network, including a NFL’s American Football Conference; THE NFL TODAY; college basketball, including a NCAA Division we Men’s Basketball Championship; golf, including The Masters® and PGA Championship; college football, including a SEC ON CBS; a U.S. Open Tennis Championships; CBS SPORTS SPECTACULAR, including lane field, automobile racing and gymnastics. In addition, a multiplication leads a CBS College Sports Network, a 24-hour inhabitant wire network; produces Inside a NFL for Showtime; and partners with CBS in formulating a famous personality among sports Internet destinations.

About Turner Sports
Turner Sports, a multiplication of Turner Broadcasting System, Inc., is an courtesy personality in televised and online sports programming, airing championship turn sporting events on TBS, TNT and truTV, and handling some of a many renouned sports sites on a Internet. Turner Sports’ radio choice includes a NBA, Major League Baseball, a NCAA Division we Men’s Basketball Championship, NASCAR and veteran golf.

The company’s digital portfolio includes, NASCAR.COM,, PGATOUR.COM, and, as good as an concomitant collection of mobile websites and connected device apps. Turner Sports and a NBA also jointly conduct NBA Digital, that includes NBA TV,, NBA LEAGUE PASS, NBA Mobile, a NBA Game Time App, and

About Coaches vs. Cancer
Coaches vs. Cancer is a inhabitant partnership between a American Cancer Society and a National Association of Basketball Coaches (NABC) that empowers basketball coaches, their teams, and internal communities to make a disproportion in a quarrel opposite cancer. The module leverages a personal experiences, village leadership, and veteran value of basketball coaches inhabitant to boost cancer recognition and foster healthy vital by year-round recognition efforts, fundraising activities, and advocacy programs. Since 1993, a beginning has lifted some-more than $80 million dollars to account groundbreaking research, yield present cancer literacy, disciple for open health policies and broach services to urge a peculiarity of life for patients and their families. To learn more, revisit

About a National Association of Basketball Coaches
Located in Kansas City, Missouri, a NABC was founded in 1927 by Forrest “Phog” Allen, a mythological basketball manager during a University of Kansas. Allen, a tyro of James Naismith, a contriver of basketball, orderly coaches into this common organisation to offer as Guardians of a Game. The NABC now has scarcely 5,000 members consisting essentially of university and college men’s basketball coaches. All members of a NABC are approaching to defend a core values of being a Guardian of a Game by bringing courtesy to a certain aspects of a competition of basketball and a purpose coaches play in a educational and jaunty lives of today’s student-athletes. The 4 core values of being a Guardian of a Game are advocacy, leadership, use and education. Additional information about a NABC, a programs and membership, can be found during


Ray Daniels, Infiniti Product Communications, 615-725-1449,

Jen Sabatelle, CBS Sports, 212-975-4120,

Jenn Toner, Turner Broadcasting System, Inc., 212-275-6642,

Gail Dent, NCAA, 317-917-6117,

Rick Leddy, NABC, 203-815-2437,

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