Munich. With the arrival of the new BMW i3 version
with significantly increased battery capacity, the BMW Group
demonstrates yet again how highest demands in quality and design on
the one hand and sustainability on the other can complement each other
to optimum effect. This understanding of premium, which is strongly
defined by sustainability, is also a hallmark of the new
BMW i Collection. High-fashion outfits featuring an innovative mix of
materials and chic designs as well as intricately crafted leather
goods and accessories all take a unique route to blending a sense of
responsibility with premium quality.
Sustainability meets high fashion.
Besides a variety of several styles for a sporting look, such as the
Men’s and Women’s Sweatshirt Jackets made from organic cotton, the new
BMW i Collection also for the first time includes luxury high-fashion
clothing, whose innovative material combinations and cuts guarantee
effortlessly stylish looks.
The BMW i Top can be easily combined with different
looks thanks to adjustable asymmetrical zips at the sides and a
relaxed cut. The beautifully flowing material that produces a silky,
elegant appearance is made of cupro and lyocell. These regenerated
fibres are produced from natural renewable raw materials by means of
chemical processes.
The same mix of cutting-edge textiles has been used for one of the
highlights of the collection – the BMW i Jumpsuit.
Serving a look that is sporty yet also has an air of timeless
elegance, the Carbon Grey jumpsuit will always create a remarkable
impression. In addition to being made from a soft material with a
slight sheen, the jumpsuit also offers an ingeniously practical
styling concept: The concealed waistline zip allows the one-piece
outfit to be quickly split into a jacket and a pair of trousers –
allowing additional styling possibilities, thereby further reinforcing
its sustainability credentials.
The BMW i Cardigan is also far more than its name
suggests: the cascade lapel collar with its asymmetric cut and the
carefully hemmed blue border seam on the inside turn the cardigan into
a stylish alternative to a classical blazer, with a casual elegance.
Ideal for cooler weather, the BMW i Jacket makes a
clear statement of premium sustainability. Smooth and coarse fabric,
produced from organic cotton, and recycled polyester are effortlessly
combined into a sophisticated design. The lining of both the fitted
women’s version and the men’s short jacket features fine colour
accents of bright Electric Blue for the piped band.
‘Carry-On’ Sustainability.
The BMW i Collection further comprises a series of luxurious luggage
items, whose design and manufacture follow a sustainable approach. The
fine nappa leather used for the new BMW i Weekend
Bag, for instance, undergoes a high-quality tanning process –
in line with the latest sustainability standards – at a tannery in
Germany that specialises in sustainable production. These items of
luggage are subsequently handcrafted by master craftsmen at an Italian
leather atelier.
Apart from exclusive materials and precision workmanship, the
Weekend Bag in Carbon Grey with hand-painted seam edges in Electric
Blue comes with several practical features, e.g. an integrated
organiser pocket for pens, mobile phones and other small items, or a
leather-trimmed inner zip pocket. If you just require enough space to
store a laptop, but also wish for a unique aesthetic, look no further
than the matching BMW i Leather Bag made of finest
nappa leather.
The BMW i Backpack and BMW i Bag
are made from recycled PET and sustainably produced leather
and have a more functional design that makes them ideal for daily use.
Whereas the BMW i Bag can be used as either a tote bag or a shoulder
bag, the Rucksack easily converts into a holdall with handy inner
compartments offering plenty of storage space. Its quilted back
section takes its cues from the design of the BMW i3 seats.
Sustainability for the next generation.
Even the younger ones can discover the fun of sustainability with
BMW i, thanks to the BMW i Interactive Kids’ T-Shirt.
The organic cotton T-shirt comes with a set of textile pens –
so it can be given an individual colour scheme – plus small cardboard
cut-outs of the BMW i3 and BMW i8 to play with.
The above and other products from the BMW i Collection are now
available at shop.bmw.com, as well as from selected BMW dealers.
Manufacturer’s recommended retail prices:
BMW i Women’s Top: €150.00
BMW i Women’s Jumpsuit: €280.00
BMW i Women’s Cardigan: €150.00
BMW i Jacket, Women’s and Men’s: €320.00
BMW i Weekend Bag: €690.00
BMW i Leather Bag: €430.00
BMW i Backpack: €120.00
BMW i Bag: €99.00
BMW i Interactive Kids’ T-Shirt: €39.90