Interview with EVP Andy Palmer during a Geneva Motor Show

Posted on 08. Mar, 2012 by in Nissan Canada

03.07.2012

, GENEVA

Interview with EVP Andy Palmer during a Geneva Motor Show

Minutes before phenomenon Nissan’s universe premiere judgment cars – a Hi-Cross crossover and a Invitation hatchback – Nissan Executive Vice President Andy Palmer spoke with a Global Media Center about record expansion in Europe, a business of brand, and what consumers can pattern from a King of a Crossover.

Q1. What creates a Geneva uncover critical for Nissan’s code picture now?


EVP Andy Palmer:
This uncover is unequivocally critical for us. It’s critical globally since apparently it gives us an event to do some universe premieres of some new concepts. It’s substantially one of dual of a many critical shows in Europe.

It’s quite applicable right now for Nissan in Europe since we’ve usually had a record month. We’ve usually damaged a 4% pitch in marketplace share, that is fabulous, and globally we’re carrying such a good time. We’re substantially going to finish this year above 4.7 million cars, which, again is a record. The prior year was a record. The prior year was a record. There’s probably no other automobile association that is flourishing during a speed that we are. And that allows us to reinvest in a brand, it allows us to reinvest in some of these superb judgment cars that you’ll see us betray on a mount today.

Q2. What is a stress of a new automobile concepts for Nissan, in terms of expectations for a European growth?

EVP: We’re during a indicate in time now where we can unequivocally start to uncover what a code stands for – creation and fad for everyone. Now apparently to be real, that needs to be embedded in a products, it needs to be in a DNA of a product. And what we’re saying now is that we’ve had sufficient time in a growth routine that we can unequivocally start to see that creation and fad in a cars.

We’re doing 3 judgment cars today. We’re doing a e-NV200. We’re doing a Invitation, that is a subsequent era compress B-segment car. And we’re doing a Hi-Cross. Two of a cars, as we can see behind me, are covered.

Let’s go and have a demeanour during a e-NV200, that is unequivocally an engaging automobile and demonstrable of what a code stands for. It’s an LCV. Maybe that’s not a many sparkling approach to start a conversation. But it demonstrates a “For Everyone” in a brand. Basically, we’re a automobile association that can yield cars for everyone, in each shred in a world. You know that during a finish of Nissan Power 88, we will cover 92% of a segments globally.

The LCV is an critical partial of that. But since usually leave it as being LCV. You’ve got a “For Everyone”, though how do we move creation and excitement? Well, here, there’s no improved approach of display creation than to make a 100% electric LCV able of carrying passengers, able of carrying goods. And, of course, excitement. Excitement? Absolutely. This automobile is going to be a subsequent New York City cab – that’s unequivocally exciting. And, by a way, when we expostulate a car, since of a low core of gravity, it’s indeed fun to expostulate as well.

It unequivocally encapsulates all that Nissan is: Innovation and fad for everyone.

Q3. Another thing that Nissan is, is King of a Crossovers. How does a Hi-Cross fit into this?

EVP: Indeed, we can see over there, there’s a small igloo that is stealing a car. We invented a crossover. We invented a Murano. We invented a Qashqai. We invented a Juke. It’s usually healthy that, given a code DNA, that we would try to pull a bounds and invent something new, and a Hi-Cross is unequivocally a glance into a destiny about what a crossover competence demeanour like going forward. And we can see a Nissan pattern denunciation being voiced in that car. It’s a hybrid, that is apparently pivotal to a Pure Drive. If we will, it’s a pitch of Pure Drive. There’s so most critique that maybe 4x4s are large polluters. Well, they don’t need to be. They could be hybrid, they could be electric. They could be fuel cell.

This is an instance of how we can move innovation: a two-clutch-one-motor hybrid complement into a 4×4 context and executing it in a pleasing package.

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