J.D. Power: Ford’s Quality Vehicles Earn High APEAL Rankings from Customers for Fuel Efficiency

Posted on 27. Jul, 2011 by in Ford Canada

  • All of Ford’s newer sell vehicles warranted fuel potency ratings above their shred average, according to a J.D. Power 2011 Automotive Performance, Execution and Layout (APEAL) study
  • Eight Ford vehicles, including Fiesta, Explorer and F-150, ranked in a tip 3 in their particular segments
  • Ford F-150 is a usually vast pickupto accept an endowment for both Initial Quality and APEAL in 2011

DEARBORN, Mich., Jul 27, 2011 – Customers increasingly are perfectionist tip fuel efficiency, and they are rating Ford rarely for delivering, according to a J.D. Power 2011 Automotive Performance, Execution and Layout (APEAL) investigate expelled today.

All of Ford’s newer sell vehicles warranted fuel potency ratings above their shred averages, according to a J.D. Power 2011 Automotive Performance, Execution and Layout study.

“Ford is an attention personality in fuel efficiency, and business are gratified with a approach we are assisting them during a pump,” pronounced Bennie Fowler, organisation clamp president, Global Quality and New Model Launches. “Ford also is positively committed to a top automobile quality, delivering vehicles that warn and pleasure business while expelling defects.”

The new Ford Fiesta and F-150 were first-place shred winners in a survey, that measures patron compensation in design, calm and automobile performance. The 2011 Ford Taurus and Flex were rated second in their segments. The new Ford Explorer, F-Series Super Duty, Expedition and Mustang scored third-place shred rankings.

Ford vehicles excelled in many areas of a study, quite fuel efficiency. Specifically:

  • All of Ford’s newer sell vehicles warranted fuel potency ratings above their shred averages
  • Fiesta performs quite good in a area of fuel potency in a subcompact automobile segment
  • New F-150 outperforms attention normal for fuel efficiency

APEAL surveys business on what they like about a performance, execution and blueprint of their new automobile after a initial 3 months in service.

Customers rate their turn of “gratification” on a accumulation of automobile attributes, including safety, fuel efficiency, load space, roominess and extraneous styling.  

“Customers are descending in adore with Ford vehicles during initial steer and flourishing even fonder of them over time,” pronounced Derrick Kuzak, organisation clamp president, Global Product Development. “Customers increasingly are observant a fuel potency care is a reason to buy a Ford vehicle.”

According to a Environmental Protection Agency, Ford Motor Company currently has 12 vehicles that lead their sales segments in fuel potency – including 4 vehicles with EPA-certified 40 mpg or aloft ratings – a explain no other full-line automaker can match.

The association also is introducing 5 new electrified vehicles in North America by a finish of subsequent year.

Smart technology
The investigate also ranked customers’ complacency with intelligent new technologies and features, including MyFord Touch™, multicontour massaging seats, fanciful ambient interior lighting and polished sound quality.

“MyFord Touch is assisting to conclude a destiny of automotive interiors, and Explorer and Edge business arrange this new record really highly,” pronounced Kuzak. “Customers also told us where they have questions, and we have been improving a tenure knowledge with program upgrades, play training and even some-more support to residence their concerns.”

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About Ford Motor Company
Ford Motor Company, a tellurian automotive attention personality formed in Dearborn, Mich., manufactures or distributes automobiles opposite 6 continents. With about 166,000 employees and about 70 plants worldwide, a company’s automotive brands embody Ford and Lincoln. The association provides financial services by Ford Motor Credit Company. For some-more information per Ford’s products, greatfully revisit www.ford.com.

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