Jeep® Brand’s Record-breaking Video ‘More Than Just Words’ Featuring OneRepublic Will Air for First Time Ever on TV during Premiere of NBC’s ‘Songland’ on Tuesday, May 28

Posted on 24. May, 2019 by in Chrysler Canada

May 24, 2019

, Auburn Hills, Mich.

The Jeep® code will atmosphere a record-breaking video, “More Than Just Words,” for a initial time ever on radio during a premiere of NBC’s new series, “Songland.” The two-minute “More Than Just Words,” a visible exegesis of a “The Star Spangled Banner,” facilities strain achieved by OneRepublic. The strain serves as a matter that takes viewers on an astonishing low-pitched and visible odyssey, with images striking opposite a shade representing a song’s lyrics. The video launched online as partial of FCA’s “Big Game Blitz” debate heading adult to this year’s Super Bowl telecast.  
The 11-episode “Songland,” premiering on Tuesday (5/28) during 10 p.m. Eastern/Pacific, gives an authentic look into a artistic routine of strain essay and provides one gifted leader per partial with a event to have their strain accessible and expelled worldwide by chart-topping artists. The module features Ryan Tedder, a lead thespian of OneRepublic and a four-time Grammy® Award-winning songwriter and producer, as one of show’s producer-mentors.
“Music allows us to build upon the strength and temperament of any of a brands by giving any a voice, and OneRepublic has prolonged played a huge role in a success of Jeep brand’s promotion campaigns,” pronounced Olivier Francois, Chief Marketing Officer, FCA. “Last summer’s partnership with a rope gave us a event to launch their strike strain ‘Connection’ as partial of a successful Apple Music initiative, and a ‘More Than Just Words’ mark heading adult to a Super Bowl featuring OneRepublic crushed annals for the Company. In allege of NBC’s rarely expected new array ‘Songland,’ we wanted to support both a array and Ryan in his new endeavors by presenting a first-ever radio airing of ‘More Than Just Words’ to run during a show’s premiere this Tuesday night.”

As partial of a promotion efforts in a lead-up to Super Bowl 2019, FCA US debuted 8 commercials online as partial of a “Big Game Blitz” digital and amicable strategy.  The Jeep® brand’s “More Than Just Words” smashed a Company’s record for many online views, with over 106 million, some-more than a assembly distance for a Super Bowl broadcast. (The 8 videos expelled as partial of FCA’s “Big Game Blitz” have many-sided some-more than 169 million views – good over a estimated viewership for a diversion broadcast.)
In further to violation Company annals for many views, “More Than Just Words” has been common opposite Facebook, Twitter and YouTube over 200,000 times cumulatively with over 50,000 comments combined, reflecting overwhelmingly certain view from fans opposite amicable media. Social view for a video is overwhelmingly positive, with all comments 99 percent certain or neutral. Comments from fans opposite Jeep’s Facebook and Twitter channels embody a following: 
“Probably one of a loveliest renditions of a Star-Spangled Banner I’ve ever seen. And you’ll note we pronounced ‘seen’ since there’s really few words. …Thank we Jeep and one commonwealth … ya did good.”
“Thank we Jeep! This was a really low summary and it brought tears to my eyes. One of a best commercials we have seen….should be on super bowl.”
“Every year, we wait for a best of a Super Bowl ads. This it it. Good ad, good message. Well done.”
“Gave me goosebumps. This was positively epic! And a fact that there’s no difference in a anthem (except during a commencement and end) creates it 10X better. Well finished jeep!”
“One of a best commercials I’ve seen in ages. This is a home run. No, not only a home run…It’s a GRAND SLAM! I’ve rewatched it a half dozen times and continue to collect some-more of a symbolism and continue to rip adult by tools of it. It pulls during heartstrings.”
The Jeep brand’s “More than Just Words,” destined by Mark Toia with strain by OneRepublic, was combined in partnership with Dallas-based The Richards Group.
Jeep Brand
Built on some-more than 75 years of mythological heritage, Jeep is a authentic SUV with class-leading capability, craftsmanship and flexibility for people who find unusual journeys. The Jeep code delivers an open invitation to live life to a fullest by charity a full line of vehicles that continue to yield owners with a clarity of certainty to hoop any tour with confidence.

The Jeep car lineup consists of a Cherokee, Compass, Gladiator, Grand Cherokee, Renegade and Wrangler. To accommodate consumer direct around a world, all Jeep models sole outward North America are accessible in both left and right-hand expostulate configurations and with gasoline and diesel powertrain options.

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