Kia Advertising Campaign Featuring Music-Loving Hamsters Named to Mashable’s "10 Most Innovative Viral Video Ads of 2011" List

Posted on 14. Dec, 2011 by in Kia Canada


Hamsters from “Share Some Soul” Shuffle Their Way onto Annual List of Most-Shared Advertisements

  • “Share Some Soul” comparison for innovative use of cocktail enlightenment and tie with consumers

  • Spot debuted on a MTV Video Music Awards and comforts LMFAO’s strike strain “Party Rock Anthem”
  • IRVINE, Calif., Dec 14, 2011 – On a heels of receiving a first-ever “Rookie of a Year” endowment from a Madison Avenue Advertising Walk of Fame, a fable of Kia Motors’ contingent of music-loving hamsters continued to grow with Mashable ranking a “Share Some Soul” mark as one of a “10 Most Innovative Viral Video Ads of 2011.” Since rolling onto a stage in 2009 to announce a attainment of Kia’s musty Soul civic newcomer vehicle, a driving, rapping and dancing hamsters have captivated millions of viewers around a world, with a “Share Some Soul” debate alone eclipsing some-more than 10 million YouTube views to date.

    “The Kia Soul hamsters have turn cocktail enlightenment icons and dramatically increasing consumer awareness, notice and care for a brand, proof that Kia is a pioneering code with a finger on a beat of today’s market,” pronounced Michael Sprague, clamp boss of selling communications, Kia Motors America (KMA). “Mashable is one of a heading news sources in digital culture, and alighting on their tip 10 list is serve justification that a selling debate for a Soul continues to bond and perform consumers.”

    Mashable’s list consists of a accumulation of promotion campaigns, selected for their widespread interest and innovation, though especially for bargain a aim assembly and being artistic about enchanting a consumer.

    About “Share Some Soul”
    Created by DavidGoliath, KMA’s promotion group of record, “Share Some Soul” finds 3 hamsters rolling by an baleful landscape in an aptly named “Alien Green” 2012 Kia Soul with this summer’s hottest song, “Party Rock Anthem” by LMFAO series one on a Billboard Hot 100 for 6 weeks blustering from a hatchback’s new 350-watt Infinity®1 audio system. The hamsters move character and aptitude to a dim and dull stage with their fluorescent Hamstar® travel wear and fast constraint a courtesy of battling robots when they emerge from their Soul and start behaving a latest dance trend, shuffling. Just as a Kia Soul infuses fun and celebrity into a compress CUV segment, a Hamsters’ certain appetite causes a visitor robots and humanoids to stop fighting, dump their weapons and trifle and celebration together.

    Design-Led Transformation and Product Line
    Kia Motors has undergone a dramatic, design-led transformation, that has been delivering boldly styled vehicles in several critical segments during accurately a right time, contributing to a brand’s continued gains in U.S. marketplace share. Kia is staid to continue a movement and code expansion by pattern innovation, quality, value, reserve comforts and new technology. Kia’s joining to a U.S. marketplace is represented by a U.S.-based prolongation comforts in West Point, Georgia KMMG that is obliged for a origination of some-more than 10,000 plant and retailer jobs and combined a critically acclaimed Optima midsize sedan2 to a prolongation line in September. Kia’s indication year 2012 car line includes a Sorento CUV, Sportage compress CUV, Optima midsize sedan, Optima Hybrid, Soul civic newcomer vehicle, Forte compress sedan, Forte 5-door compress hatchback, Forte Koup two-door coupe, all-new Rio and Rio 5-door sub-compacts and Sedona minivan.

    About Kia Motors America
    Kia Motors America (KMA) is a selling and placement arm of Kia Motors Corporation formed in Seoul, South Korea. KMA offers a finish line of vehicles by some-more than 745 dealers via a United States and serves as a “Official Automotive Partner of a NBA.” In 2010, KMA accessible a best-ever U.S. sales and 16th uninterrupted year of increasing U.S. marketplace share. Kia is staid to continue a movement and will continue to build a code by pattern innovation, quality, value, reserve comforts and new technologies.

    Information about Kia Motors America and a full car lineup is accessible during a website For media information, including photography, revisit

    1 Infinity® is a purebred heading of Harman International Industries, Incorporated.
    2 Optima Hybrid will not be built during KMMG.

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