Kia.com Mobile Site Captures "Triple Crown" of Mobile Industry Awards

Posted on 31. Oct, 2012 by in Kia Canada

KIA.COM MOBILE SITE CAPTURES “TRIPLE CROWN”
OF MOBILE INDUSTRY AWARDS

Kia Receives Honors by J.D. Power and Associates, Mobile Marketing Association and Digiday

  • J.D. Power and Associates 2012 Automotive Mobile Site Studyâ„  ranks Kia mobile site top in a tie
  • Recognition by J.D. Power and Associates comes on a heels of awards by Digiday and Mobile Marketing Association
  • IRVINE, Calif., Oct. 31, 2012 – Kia Motors America’s (KMA) mobile site ranked top in J.D. Power and Associates’ 2012 Automotive Mobile Site Study in a tie – a third critical fame this year for Kia.com’s mobile site. In further to ranking top in a J.D. Power and Associates study, Kia.com’s mobile site was recently named “Best Mobile Website” by Digiday’s Mobi Awards and “Top Mobile Website in North America” by a Mobile Marketing Association. The 3 accolades are deliberate to be a “triple crown” in a automotive mobile selling industry.

    The Kia.com mobile site was combined in 2011 by Ansible Mobile, Kia’s mobile selling agency, to accommodate a needs of an ever-growing race of online Kia shoppers who use smartphones in their vehicle-shopping process. The J.D. Power and Associates study, that examines a facilities and calm of automotive manufacturer mobile websites and their utility in enchanting shoppers, cited Kia’s mobile site with behaving quite good in speed and appearance. The 2012 Automotive Mobile Site Study enclosed 9,131 evaluations of automotive mobile websites from automobile shoppers who intend to squeeze or franchise a automobile within a subsequent dual years.

    “Over a past several years mobile inclination have turn an constituent apparatus for automobile shoppers, and we famous a need for consumers to be means to entrance a Kia.com site while during a dealership or only before or after a automobile test-drive,” pronounced Michael Sprague, executive clamp president, selling communications, KMA. “In and with Ansible Mobile, Kia grown a site that has proven to be a critical apparatus for a consumers and nonetheless another member of a brand’s mutation into a famous attention leader.”

    Prior to this many new J.D. Power accolade, Kia’s mobile site was named “Top Mobile Website in North America” during a Smarties Gala orderly by a Mobile Marketing Association and won a china award in a Global Website Category. The Digiday Mobi Awards, that respect altogether value and breakthrough feat in mobile media, selling and promotion also famous Kia’s mobile height by fixing it “Best Mobile Website”.

    “Recognition from tangible consumers is by distant a biggest confirmation we can accept on a peculiarity of a Kia mobile site,” pronounced JiYoung Kim, SVP of Creative Solutions, Ansible. “The whole Ansible group feels impossibly absolved to work for a code that believes mobile can and should do some-more for today’s mobile users, and we demeanour brazen to assisting Kia enhance their mobile care in a future.”

    About Kia Motors America

    Kia Motors America is a selling and placement arm of Kia Motors Corporation formed in Seoul, South Korea. KMA offers a finish line of vehicles by some-more than 755 dealers via a United States and serves as a “Official Automotive Partner” of a NBA and LPGA. In 2011, KMA accessible a best-ever annual sales sum and became one of a fastest flourishing automobile companies in a U.S.1 Kia is staid to continue a movement and will continue to build a code by pattern innovation, quality, value, modernized reserve facilities and new technologies.

    Information about Kia Motors America and a full automobile choice is accessible during a website www.kia.com. For media information, including photography, revisit www.kiamedia.com.

    1 Based on 5-year accumulative expansion between 12-month sell sales for durations finale Sep 2007 and Sep 2012 of all U.S. automotive brands

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