Kia.com Tops J.D. Power and Associates Ranking

Posted on 17. Mar, 2010 by in Kia Canada

  • Content for new models Forte and Soul resonates good with consumers

    IRVINE, Calif., Mar 17, 2010 The consumer Web site for automaker Kia Motors America (KMA), www.kia.com, has been named a top ranked car manufacturer Web site in a many recently expelled J.D. Power and Associates 2010 Manufacturer Web Site Evaluation Study SM Wave 1 (MWES). Kia ranked top altogether among manufacturer Web sites for utility in new-vehicle shopping, including navigation, speed, coming and information/content. Kia.com is now a five-time endowment target of a J.D. Power and Associates MWES Award, ranking top in 2003, 2005 Wave 2, 2007 Wave 1, 2008 Wave 2 and 2010 Wave 1, a many for any car manufacturer.

    Our consumer site integrates seamlessly with a latest in Web use technologies and provides an immersive online knowledge while focusing on palliate of navigation, pronounced Michael Sprague, clamp president, marketing, KMA. And even some-more appealing, user-rich calm will element a new models, starting with a all-new 2011 Sorento CUV, gripping a Kia knowledge fit and beguiling online as good as on a road.

    Kia.com comforts embody a practical garage that allows consumers to customize their ideal Kia vehicles with several options. Visitors also can examination with opposite colors, interiors and accessories to find a car that is right for them. The practical garage removes a boundary of normal photos with a use of Computer Generated Imagery (CGI), permitting a consumer to emanate any multiple of accessible options. Kia.com is prepared by Animated Designs, LLC, KMA’s interactive group formed in Westlake Village, Calif.

    We took a large risk with a vital Web site redesign, though this proves that with a right proceed and attitude, good formula will come from that a consumer benefits, pronounced David Schoonover, inhabitant manager, CRM associate marketing, KMA.

    According to J.D. Power and Associates, Kias Web site success is mostly due to a continued improvements that a manufacturer creates to a code site. In serve to several tiny improvements, Kias newer models such as a Forte and Soul have brought new calm to a site, including a Experience Forte section, that is resonating good with shoppers.

    Kia Product Line

    Kia Motors is in a midst of a dramatic, design-led transformation, that has been delivering boldly styled vehicles in several critical segments during accurately a right time, contributing to a brands continued gains in U.S. marketplace share. The car line comforts a stylish Forte compress sedan and all-new two-door Forte Koup, a rarely personalizable Soul, organic Rondo CUV, award-winning Sedona minivan, eloquent Optima midsize sedan and versatile nonetheless fuel-efficient Rio and Rio5 subcompacts. The launch of a all-new 2011 Sorento CUV, a central car of a NBA and a initial car to be built during Kia Motors Manufacturing Georgia1, Kias initial U.S.-based production comforts in West Point, Georgia, serve enhances a lineup.

    About Kia Motors America

    Kia Motors America (KMA) is a selling and placement arm of Kia Motors Corporation formed in Seoul, South Korea. KMA offers a finish line of vehicles by some-more than 670 dealers via a United States. For 2009, KMA accessible a 15th uninterrupted year of increasing U.S. marketplace share and recently achieved a best entertain of sales ever. Kia Motors subscribes to a truth of building high value, high quality, protected and energetic vehicles. Kia Motors prides itself on producing vehicles that are sparkling and enabling and elicit a Kia tagline The Power to Surprise.

    Kia Motors America is a “Official Automotive Partner of a NBA.” Information about Kia Motors America and a full car choice is accessible during a Web site www.kia.com. For media information, including photography, revisit www.kiamedia.com.

    1 KMMG vehicles are built with U.S. and globally sourced parts.

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