Kia Motors America and CW Network’s "Nikita" Team Up for Mid-Season Premiere

Posted on 24. Jan, 2011 by in Kia Canada

KIA MOTORS AMERICA AND CW NETWORK’S “NIKITA” TEAM UP FOR MID-SEASON PREMIERE

Kia Serves as Exclusive Automotive Marketing Partner in “Nikita” Debut Season


  • 2011 Kia Sportage featured in mid-season premiere on Jan. 27 and via a season
  • Nikita fans can stay adult to speed by online digital series, mobile and amicable networking elements

IRVINE, Calif., Jan 24, 2011 – As a disdainful automotive selling partner of a action-packed strike array “Nikita” on The CW Network, Kia Motors America (KMA) is gearing adult for a show’s stirring mid-season lapse with a special hosted night featuring a expel of Nikita, Thursday, Jan. 27 during 9 p.m. ET/8 p.m. CT. The 2011 Kia Sportage CUV will be integrated into a episode’s fast-moving storyline, and a mid-season premiere kicks off a array of activities and programs, including in-show automobile integrations, a three-part digital video series, a tradition mobile app gaming knowledge and amicable networking elements. The stylish and performance-oriented all-new 2011 Kia Optima also will seem in a destiny Nikita episode.

As partial of a hosted night, Kia will give ardent Nikita fans an insider’s demeanour during a uncover by presenting an on-air and online array patrician “Undercover Operations: Interviews with a expel of Nikita.” Extended calm will be accessible exclusively on www.cwtv.com commencement on Jan. 27. The videos will give viewers an up-close demeanour during a expel on-set deliberating their characters, favorite moments and hide previews of a second half of a season.

As a deteriorate continues, Kia also will unite “Undercover Operations: with Maggie Q and Lyndsy Fonseca,” a three-part digital video array that gives fans a behind-the-scenes demeanour during a categorical characters of Nikita and Alex. Launching on Feb 10, a array will follow Maggie and Lyndsy as they ready for their roles, from habit and makeup to rehearsing their heated quarrel scenes. New pieces will atmosphere weekly for 3 sum weeks in and with on-air and online graduation to expostulate viewers to a series.

Kia will also be a disdainful unite of a mobile focus “Nikita: Spy Training,” that will underline an interactive pushing diversion knowledge for a iPhone and iPad1 and embody a all-new 2011 Kia Optima in a Nikita-themed sourroundings to serve enrich a sponsorship activities. The focus is scheduled to launch early Feb. and will continue via a season.

“Kia Motors’ rarely acclaimed 2011 Sportage and Optima have been branch heads given their debuts and are a ideal compare for innovative programs with a ardent fan bottom like Nikita,” pronounced Michael Sprague, clamp boss selling communications, KMA. “Attracting childish audiences to a Kia code in multidimensional ways is on aim with a selling launch efforts to expostulate code excitement.”

About a 2011 Kia Sportage

The 2011 Sportage CUV offers image-, safety- and value-conscious consumers increasing levels of opening and efficiency, comfort and convenience, a latest in-vehicle technologies incorporated into all of Kia’s latest new vehicles and an contentment of customary reserve features. Retaining a functionality and flexibility of a prior era model, a 2011 Sportage also offers a sleek, complicated and resolutely styled package with new proportions and a totally new look. Also famous as a “2010 Top Safety Pick” by a Insurance Institute for Highway Safety, a all-new CUV perceived tip ratings for front, side, rollover and back impact protection.

About a 2011 Kia Optima

The all-new 2011 Optima, that stars as a Official Vehicle of a NBA, advances Kia Motors’ design-led mutation with totally new and overwhelming pattern characteristics, highlighted by a energetic and streamlined form that conveys magnificence and jaunty certainty from each angle. The all-new Optima’s 3 new powertrains including a brand’s first-ever turbo and hybrid engines (available after this year) in a U.S. broach a category heading multiple of power2 and fuel economy3 while a sedan’s atmospheric cabin is given with a latest record facilities and oppulance amenities. Available in 3 trims, LX, EX and SX4, a 2011 Optima facilities a starting MSRP of $18,9955.

A “Top Safety Pick” by a Insurance Institute for Highway Safety (IIHS), a 2011 Optima has warranted countless awards and accolades including a Consumer Guide Automotive “Best Buy” nomination and Edmunds’ InsideLine.com “Editors’ Most WantedSM” Award. The 2011 Optima also had a top boost in automobile shopper care following a Los Angeles Auto Show according to Edmunds.com.

About The CW

The CW Network was shaped as a corner try between Warner Bros. Entertainment and CBS Corporation in 2006. The CW is America’s fifth promote network and a usually network targeting women 18-34. The CW offers a five-night, 10-hour primetime lineup of strange programming that runs Monday by Friday; a one-hour weekday afternoon block; and a five-hour Saturday morning animation retard that delivers a sum of 20 hours of programming a week over 6 days. The network’s primetime report includes such renouned array as “The Vampire Diaries,” “America’s Next Top Model,” “Gossip Girl,” “90210,” “One Tree Hill,” “Supernatural” and “Smallville,” as good as freshmen array “Hellcats” and “Nikita.”

About Kia Motors America

Kia Motors America (KMA) is a selling and placement arm of Kia Motors Corporation formed in Seoul, South Korea. KMA offers a finish line of vehicles by some-more than 730 dealers via a United States and serves as a “Official Automotive Partner of a NBA.” In 2010, KMA accessible a best-ever U.S. sales and 16th uninterrupted year of increasing U.S. marketplace share. Kia is staid to continue a movement and will continue to build a code by pattern innovation, quality, value, reserve facilities and new technologies.

Information about Kia Motors America and a full automobile choice is accessible during a Web site www.kia.com. For media information, including photography, revisit www.kiamedia.com.

1 iPhoneand iPad are purebred trademarks of Apple Inc.
2 HP explain formed on comparison of 2010 and accessible 2011 midsize sedans with customary 4-cylinder engine as of Dec 2010. Maximum horsepower for Optima 2.4L GDI engine is 200 hp @ 6,300 rpm; limit horsepower for Super Ultra Low Emission Vehicle (SULEV) 2.4L GDI engine — a usually non-turbo engine accessible in CA, CT, ME, MD, MA, NJ, NM, NY, OR, PA, RI, VT and WA — is 192 hp @ 6,300 rpm.
3 MPG explain for LX primer transmission. EPA guess for 2011 Kia Optima LX 2.4L GDI engine w/MT are 24 mpg/city and 35 mpg/hwy. Claim formed on comparison as of Dec 2010 of 2010 and accessible 2011 EPA city/hwy mpg estimates for midsize sedans with I4, non-hybrid engines. Actual mileage might vary.
4 SX indication will be accessible after this year.
5 Starting cost is manufacturer’s suggested sell cost (MSRP) for lowest trim level. MSRPs bar $695 end and doing fee, title, taxes, license, options and play charges. Actual prices set by play and might vary.

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