Kia Motors America and eBay Motors Rollout First Nationwide Dealer Online <br>New Car Shopping Experience

Posted on 22. Nov, 2010 by in Kia Canada

KIA MOTORS AMERICA AND EBAY MOTORS ROLLOUT FIRST NATIONWIDE DEALER ONLINE NEW CAR SHOPPING EXPERIENCE

Program Extends Dealer Inventory and Allows Consumers to Search and Purchase New Kia Vehicles by New Online Program

  • Promotion enables consumers to emporium online for new Kia vehicles from participating Kia dealers nationwide
  • More than 345 Kia dealers list new car register on www.kia.ebay.com

IRVINE, Calif., Nov 22, 2010 – Kia Motors America (KMA) and eBay Motors have combined a inhabitant new car online offered experience, a initial for a vital OEM code on eBay, with a singular online store front www.kia.ebay.com to marketplace new Kia vehicles. Through a program, some-more than 345 Kia dealers have sealed adult to list their whole batch of new Kia car register online. From a comfort of their possess home environment, consumers can hunt and emporium new Kia car register opposite all participating dealers and make offers online by eBay’s “Best Offer” option.

“eBay Motors’ large, multi-dimensional marketplace aligns ideally with Kia’s fast expanding code and offers consumers a extensive and accessible offered knowledge for a whole new car lineup,” pronounced Tom Loveless, clamp boss of sales, KMA. “The module already has proven to be renouned with a dealers with scarcely 50 percent of Kia dealerships signing on for a module in only dual weeks’ time, and some-more and some-more signing on any day. Attracting immeasurable online audiences to Kia by a pleasing online purchasing knowledge furthers Kia Motors’ sales and offered strategies.”

According to J.D. Power and Associates, Inc., Internet automobile shoppers are adult 17 percent in 2010 year to date, and 79 percent of all automobile shoppers source third-party websites such as eBay Motors before creation a purchase1. The partnership between eBay Motors and KMA seeks to serve take advantage of a online channel as a heavily sourced middle for automobile shoppers.

“The Kia Motors partnership is a healthy expansion of a new car strategy, showcasing a flexibility of eBay Motors as a marketplace for all things automotive, including new and used vehicles, parts, accessories and services,” pronounced Nicolas Franchet, comparison executive of U.S. vehicles, eBay Motors. “Kia is one of a many innovative OEM brands in a market, and we’re happy to work with them to extend dealers’ new car register to a national, online marketplace welcoming some-more than 14 million visitors any month.”

Design-Led Transformation and Product Line

Kia Motors is in a midst of a dramatic, design-led transformation, that has been delivering boldly styled vehicles in several critical segments during accurately a right time, contributing to a brand’s continued gains in U.S. marketplace share. Kia is staid to continue a movement and will continue to build a code by pattern innovation, quality, value, reserve comforts and new record such as a soon-to-come UVO powered by Microsoft2 in-car hands-free party system. The launches of a 2011 Sorento CUV, a initial car to be assembled* during Kia’s initial U.S.-based production comforts in West Point, Georgia, a energetic 2011 Sportage compress CUV, worldly 2011 Optima midsize sedan and versatile Forte 5-door hatchback serve raise a lineup.

Kia’s indication year 2011 car line includes a Sorento CUV, Sportage compress CUV, Optima midsize sedan, Soul civic newcomer vehicle, Forte compress sedan, Forte 5-door compress hatchback, Forte Koup two-door coupe, Rio sub-compact sedan, Rio5 sub-compact hatchback and Sedona minivan.

About Kia Motors America

Kia Motors America (KMA) is a offered and placement arm of Kia Motors Corporation formed in Seoul, South Korea. KMA offers a finish line of vehicles by some-more than 725 dealers via a United States. For 2009, KMA accessible a 15th uninterrupted year of increasing U.S. marketplace share and recently achieved a best entertain of sales ever in 2010. Kia Motors subscribes to a truth of building high value, high quality, protected and energetic vehicles. Kia Motors prides itself on producing vehicles that are sparkling and enabling and elicit a Kia tagline “The Power to Surprise.”

Kia Motors America is a “Official Automotive Partner of a NBA.” Information about Kia Motors America and a full car choice is accessible during a Web site www.kia.com. For media information, including photography, revisit www.kiamedia.com.

About eBay Motors

eBay Motors [www.ebaymotors.com], a partial of eBay Inc., is a Internet’s largest marketplace for shopping and offered all things automotive. The site offers bland cars for bland drivers, as good as gourmet cars, motorcycles, automobile tools and accessories. eBay Motors is consistently ranked a No. 1 automotive site on a Web by comScore.

1 J.D. Power 2010 Automotive Internet Roundtable (October 20-22, 2010).
2 Microsoft is a purebred heading of Microsoft Corporation in a United States and/or other countries.
* Kia vehicles fabricated during a Kia U.S. plant are fabricated from U.S. and globally-sourced parts.

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