Kia Motors America and LPGA Bring Women’s Professional Golf <br>Back to Los Angeles for First Time in Six Years

Posted on 31. Jan, 2011 by in Kia Canada

KIA MOTORS AMERICA AND LPGA BRING WOMEN’S PROFESSIONAL GOLF BACK TO LOS ANGELES FOR FIRST TIME IN SIX YEARS

Kia Classic Will Be LPGA’s First U.S. Event Featuring Prize Money in 2011


  • Kia Classic will be initial LPGA contest hosted in Los Angeles given 2005
  • Kia Motors’ expanding sports selling portfolio includes golf, NBA basketball and promotion in a Super Bowl

IRVINE, Calif., Jan 31, 2011 – Following a success of final year’s initial event, Kia Motors America (KMA) is unapproachable to move a fad of women’s veteran golf behind to Los Angeles for a initial time in 6 years as a pretension unite of a Ladies Professional Golf Association’s (LPGA) Kia Classic. Hosted during a eminent Industry Hills Golf Club during Pacific Palms Mar 21 27, a Kia Classic will be a LPGA’s initial U.S. eventuality featuring esteem income in 2011 and will be promote national on Golf Channel. The contest will underline a tour’s top-20 ranked players, including Michelle Wie, Kia Motors’ central golf envoy and spokesperson. The second annual Kia Classic will pull a full margin of 144 LPGA professionals competing for a tournament’s $1.7 million purse.

“On a heels of record sales and marketplace share in 2010, Kia is focused on anticipating innovative ways to boost code recognition and consideration, and high-profile sports selling partnerships such as a Kia Classic are pivotal elements of a strategy,” pronounced Michael Sprague, clamp president, selling communications, KMA. “The youthful, sparkling suggestion exhibited by partners like a LPGA and players such as Michelle Wie simulate a ‘exciting and enabling’ characteristics found within a Kia code and a products. As a member of a Southern California village we are anxious that a Kia Classic will move a LPGA behind to a Los Angeles area.”

“Kia’s participation in a U.S. marketplace continues to grow, and we are vehement to once again partner with this quick rising code to move LPGA golf behind to a nation’s second largest market,” pronounced Michael Whan, LPGA Commissioner. “Kia’s extensive expansion is a covenant to a company’s joining to excellence. This same high turn of value is what drives a LPGA and a players, and a Kia Classic will move some of a best golfers in a universe to Los Angeles.”

The Kia Classic is one in a array of successful sports selling sponsorships undertaken by Kia Motors. Later this week, a code will lapse for a second year as a Super Bowl advertiser as partial of a large-scale, multi-faceted selling debate to deliver a all-new 2011 Optima to consumers. In 2010, KMA stretched a partnership with veteran basketball as a “Official Automotive Partner of a NBA,” also apropos a “Official Automotive Partner of NBA All-Star,” “Official Automotive Partner of NBA Cares,” and pretension partner of a “Kia NBA All-Star MVP Award.” In addition, Kia increasing a joining to existent NBA platforms upheld formerly as a presenting partner, apropos a pretension partner of Kia NBA Tip-Off and a Kia NBA Performance Awards.

The LPGA 2011 deteriorate opens Feb 17 in Thailand. Bringing a LPGA behind to Los Angeles, a Kia Classic will be hosted during one of a oldest and many prestigious open courses on a West Coast during Industry Hills Golf Club during Pacific Palms. Ticket information is accessible during www.kiaclassic.com, or by job 1-888-SEE-LPGA.

About a Ladies Professional Golf Association

The LPGA is a world’s heading veteran golf classification for women. Founded in 1950, a organisation celebrates a opposite and storied membership with some-more than 1,700 members representing 28 opposite countries. With a Vision to inspire, empower, teach and perform by showcasing a really best of women’s golf, LPGA Tour Professionals contest opposite a globe, while dedicated LPGA Teaching and Club Professionals (TCP) directly impact a diversion by teaching, coaching and management. The LPGA FUTURES Tour serves as a central developmental debate of a LPGA, consistently producing a tube of talent prepared for a universe stage. The LPGA is headquartered in Daytona Beach, Florida. Follow a LPGA on a disdainful wire home, Golf Channel, and on a web via:
www.LPGA.com,
www.facebook.com/lpga.official,
www.twitter.com/lpga, and
www.youtube.com/lpgavideo.

About Kia Motors America

Kia Motors America (KMA) is a selling and placement arm of Kia Motors Corporation formed in Seoul, South Korea. KMA offers a finish line of vehicles by some-more than 730 dealers via a United States and serves as a “Official Automotive Partner of a NBA.” In 2010, KMA accessible a best-ever U.S. sales and 16th uninterrupted year of increasing U.S. marketplace share. Kia is staid to continue a movement and will continue to build a code by pattern innovation, quality, value, reserve facilities and new technologies.

Information about Kia Motors America and a full car choice is accessible during a Web site www.kia.com. For media information, including photography, revisit www.kiamedia.com.

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