Kia Motors America Announces 15th Year Of Increased Market Share

Posted on 12. Jan, 2010 by in Kia Canada


KIA MOTORS AMERICA ANNOUNCES 15th YEAR
OF INCREASED MARKET SHARE

Company Launches Game-Changing Vehicles Spurring a Rapid
Brand Transformation

  • Kia Motors is one of usually 3 manufacturers to post a sales boost in 2009
  • All-new U.S.-built1 2011 Kia Sorento arrives in showrooms with best-in-class power
  • DETROIT, Jan 12, 2010 Kia Motors America (KMA) now announced a 15th uninterrupted year of increasing marketplace share in a U.S. adult some-more than 38 percent over 2008 fueled by a record-selling 2009 that saw a code transcend many renouned nameplates. KMAs 2009 sales of 300,063 units represents a towering 9.8 percent alleviation over 2008, notwithstanding a automobile industrys altogether disastrous opening and a severe mercantile conditions. KMA also introduced 4 all-new vehicles Soul, Forte, Forte Koup and a 2011 Sorento that captivated new and some-more abundant business to a showrooms and began changing notice of a code with their multiple of thespian styling, fun-to-drive performance, modernized record comforts and superb value.

    With some-more than $1.3 billion invested in a U.S. marketplace in a final 5 years, a Kia family of companies continues to swell with domestic investigate and design, automobile contrast and corporate and prolongation facilities, including a new opening of Kia’s initial U.S. prolongation plant Kia Motors Manufacturing Georgia, Inc. (KMMG) in West Point, Georgia.

    Kia Motors has come a prolonged proceed in a really brief time, and a tellurian joining to world-class pattern and modernized technologies has delivered a call of new products that redefine a Kia value story and are bringing some-more business to a showrooms each day, pronounced B.M. Ahn, organisation boss and CEO, KMA and KMMG. We gifted rare expansion in vast civic markets in 2009 as some-more style-conscious buyers combined Kia to their selling list and detected a singular multiple of quality, reserve and economy that are a code pillars.

    With dual new automobile introductions and several other pivotal initiatives designed for 2010, Kia Motors is staid to continue a movement and will continue to build a code by pattern innovation, quality, value and reserve comforts and with new record like a recently introduced UVO powered by Microsoft2 infotainment system.

    KMA 2009 Milestones:

    Sales: Despite rare marketplace hurdles in 2009, KMAs 2009 sales surged past a 300,000 symbol for a second time in association history. Soul, Forte and Forte Koup helped propel KMA to a all-time monthly sales record in Aug 2009, with some-more than 40,000 vehicles sold, outpacing a aged symbol by 29 percent and assisting a code grasp a best sales entertain ever. The record month was due in partial to increasing feet trade ensuing from a U.S. governments CARS module and KMAs family marketplace share boost tied to a vehicles enclosed in a CARS module was among a tip 3 brands in a industry.

    For KMA’s East region, including vital markets like New York, Washington D.C., and Boston, marketplace share is adult some-more than 80 percent year-over-year.

    KMMG: On Nov 16, 2009, Kia started prolongation during a initial U.S. public plant Kia Motors Manufacturing Georgia, Inc. (KMMG) in West Point, Georgia. At full capacity, a state-of-the-art trickery will occupy 2,500 group members and is will have a ability to furnish 300,000 vehicles per year. With on-site and circuitously suppliers approaching to emanate 7,500 jobs, KMMG will eventually outcome in 10,000 jobs being combined in a region. A $1 billion investment by Kia, KMMG is built on 2,200-acres and includes a physique stamping facility, a delivery emporium and a dual mile exam lane in further to a categorical public plant.

    Sorento: The initial automobile to be built during KMMG, a all-new Sorento CUV encompasses a brands signature pattern cues as good as a graphic multiple of value, reserve and style. Sorento began nearing in showrooms in early-January as a 2011 model-year vehicle, and presents consumers with a well-equipped, well-appointed CUV with best-in-class power3 matched ideally for a fun, energetic and perceptive driver. Starting underneath $20,0004 and totally redesigned for 2011, a all-new Sorento employs a unibody pattern with a ability to absolutely fit adult to 7 passengers and will be a initial automobile to underline UVO.5

    The Sorento launch is a largest rollout in KMAs history, with Sorento now featured on KMAs first-ever billboard in a mythological Times Square promotion arena.

    Marketing: KMA is bringing sparkling and enabling vehicles directly to business where they work, live and play by a series of expanded selling efforts that rivet and entice business to privately experience, advantage laxity and correlate with Kia vehicles. Such selling efforts enclosed a multi-tiered proceed to strech and rivet Gen Y (18-30 year-olds) for a introduction of a all-new Soul civic newcomer automobile in early 2009.

    KMA also brought a Soul directly to consumers by interactive events and test-drive opportunities in a 10-city tour, rising a Kia Presents The Soul Collective program. The module mirrored a Kia Soul ad campaigns a new proceed to hurl aphorism by partnering with immature and complicated suspicion leaders. Brought together to form The Soul Collective, these suspicion leaders from opposite disciplines including music, film and pattern showed accurately how they hurl by their particular mediums with disdainful calm for Kia placement online and during events. While essentially a viral and amicable media debate attracting a far-reaching operation of media outlets, a vital following for a inhabitant song debate enclosed a micro float and expostulate for giveaway tickets to a shows, where tip bands MGMT, Silversun Pickups and Plain White Ts appealed to consumers and gathering high eventuality attendance.

    Going on a third year as Exclusive Automotive Partner of a Vans Warped Tour, a 15-year-old, inhabitant summer song festival that travels to 41 cities nationwide, KMA became entirely integrated with a Tours online advertisements, on-site automobile displays, activities and dual consumer sweepstakes to expostulate trade to all elements of a debate to successfully strech pivotal childish audiences.

    KMA also noted a third year as a Official Automotive Partner of a NBA and initial year as Official Vehicle of a NBA (Sorento), KMA continues partnerships with 13 NBA teams for a 2009-2010 deteriorate for particular village family efforts. Supporting internal communities by programs that foster girl preparation and advantage residents is a priority for KMA and efforts will continue in 2010.

    Motorsports: Introducing new and ardent audiences to a Kia brand, KMA took a wraps off of a U.S. motorsports program, racing a all-new 2010 Kia Forte Koup. KMA has teamed with a Kinetic Group to build and debate dual Forte Koups in a 2010 GRAND-AM Continental Tire Sports Car Challenge Series in a Street Tuner (ST) class, a healthy fit with a performance-inspired styling and able pushing dynamics. Decorated drivers Nic Jnsson and Andy Lally have been cumulative to expostulate a #10 Infinity Kia Forte Koup entrance in a GRAND-AM Continental Tire Challenge Series in 2010 with Adam Burrows and Trevor Hopwood, past Continental Tire ST champions, to commander a second #12 group competition car

    Vehicle Accolades during 2009:

  • Forte named one of About.coms Best New Cars of 2010
  • Forte/Forte Koup named Car of a Year by NADAguides.com
  • Forte Koup named one of a Best of a 2009 Orange County Auto Show by NADAguides.com
  • Forte Koup named a Best in Show by MSN Autos for a 2009 New York International
    Auto Show
  • Soul named a 2009 and 2010 Top Safety Pick by Insurance Institute for Highway Safety (IIHS)
  • Soul named to Most Exciting Cars of 2010 list by TIME.com
  • Soul given 2010 Automotive Excellence Award for value by Popular Mechanics
  • Soul named one of 10 Great and Safe Rides for Teens by AutoWeek repository
  • Soul named Cars.coms Best Hatchback of 2010
  • Soul named Grooviest Interior on a Wards AutoWorld Interior of a Year list
  • Soul named to Top Back-to-School Cars list by Kelley Blue Books kbb.com
  • Soul named to Coolest New Cars for Under $18,000 list by Kelley Blue Books kbb.com
  • Soul given Super Value Award by a Active Network, Inc.
  • Soul comparison as Best Value by Texas Auto Writers Association (TAWA) during 2009
    Spring Challenge
  • Soul and Rondo named Best Buys by Consumers Digest
  • Soulster Concept named 2009 Concept Truck of a Year Award
  • Sportage perceived tip ranking in a 2009 AutoPacific Ideal Vehicle Awards (IVA) in a Compact Crossover SUV difficulty
  • Sportage surfaced a Compact Crossover SUV difficulty in AutoPacifics 2009 Vehicle Satisfaction Awards (VSA)
  • Borrego awarded a Consumers Top Rated Vehicle Award by Edmunds.com
  • Borrego respected as Best New SUV by Kiplingers Personal Finance
  • Borrego named Best-in-Class Sport Utility Vehicle in NEMPA 2009 Winter Vehicle Awards
  • Optima was named a best automobile for carpooling by Forbes.com
  • Rondo awarded Best Buy endowment by Consumer Guide for midsize cars
  • Rio Sedona awarded Recommended awards by Consumer Guide Automotive
  • Rio5 named as a MSN Autos Editors Top Pick for Top 10 Cars for Under $15,000
  • Rio was famous as one of a Greenest Vehicles of 2009 by a ACEEE
  • Rio, Forte, Soul, Optima, Sportage and Rondo famous by a U.S. Environmental Protection Agencys (EPA) Green Vehicle Guide and have warranted a SmartWay acceptance mark
  • Borrego, Rondo, Optima and Spectra perceived Best Bet distinctions by The Car Book 2009
  • 2009 Optima, Sportage, Sorento, Borrego and Sedona given a five-star pile-up reserve rating in all 4 pile-up categories by a National Highway Traffic Safety Administration (NHTSA)
  • About Kia Motors America

    Kia Motors America (KMA) is a selling and placement arm of Kia Motors Corporation formed in Seoul, South Korea. KMA offers a finish line of vehicles by some-more than 670 dealers via a United States. For 2009, KMA accessible a 15th uninterrupted year of increasing U.S. marketplace share and recently achieved a best entertain of sales ever. Kia Motors subscribes to a truth of building high value, high quality, protected and energetic vehicles. Kia Motors prides itself on producing vehicles that are sparkling and enabling and elicit a Kia tagline The Power to Surprise.

    Kia Motors America is a “Official Automotive Partner of a NBA.” Information about Kia Motors America and a full automobile choice is accessible during a Web site www.kia.com. For media information, including photography, revisit www.kiamedia.com.

    1 KMMG vehicles are built with U.S. and globally sourced parts.
    2 Microsoft is a purebred heading of Microsoft Corporation in a United States and/or other countries.
    3 Best-in-class energy with V6 engine only.
    4 Price is manufacturer’s suggested sell cost (MSRP) for 2011 Sorento bottom model, incompatible $795 end and doing fee, taxes, title. license, registration, options and tradesman charges. Actual prices set by retailer.
    5 Available summer 2010.

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