Kia Motors America Announces All-Time Sales Record for March

Posted on 03. Apr, 2012 by in Kia Canada

KIA MOTORS AMERICA ANNOUNCES ALL-TIME SALES RECORD FOR MARCH

Fastest-Growing Auto Brand in a U.S. Surpasses 50,000 Units-Per-Month Mark for a First Time; Annual Sales Up 31.8 Percent
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    IRVINE, Calif., Apr 3, 2012 – Kia Motors America (KMA) is a fastest flourishing automobile association in a United States1, and a brand’s rare movement reached new heights in Mar with an all-time best monthly sales sum of 57,505, a 30.2-percent boost over a same duration in 2011. Kia’s ancestral Mar opening was driven by clever direct for a brand’s dual U.S.-built* products, a Optima midsize sedan and Sorento CUV built during Kia Motors Manufacturing Georgia (KMMG), as good as a ongoing recognition of a Soul civic newcomer vehicle. With 3 vehicles leading a 10,000 section symbol for a initial time in association history, Optima, Sorento and Soul accounted for 67.7-percent of sales in March.

    Kia’s U.S. sales are adult 31.8 percent year-to-date. Mar noted a initial time Kia surfaced 50,000 units in a singular month and a brand’s 19th true monthly sales record. Vehicles that grasp some-more than 30 mpg accounted for some-more than 80 percent of sales in March.

    “Kia has invested heavily in a U.S. market, and a record-breaking monthly opening demonstrates how distant a code has come in an intensely brief duration of time with consumers being drawn during an augmenting rate to a singular value formula, that includes world-class design, superb fuel efficiency, reward facilities and cutting-edge technologies,” pronounced Byung Mo Ahn, organisation boss and CEO of KMA and KMMG. “We are intensely unapproachable that a U.S. public plant builds dual of a best-selling vehicles, and collectively a Optima, Sorento and Soul denote a absolute intensity for a Kia code with some-more new products and technologies set to arrive in a subsequent 12 months.”

    Kia’s Unprecedented Growth
    Kia Motors is one of a world’s fastest relocating tellurian automotive brands; from 2009-2011 Kia launched some-more new vehicles in a U.S. than any other automaker, and underneath a superintendence of arch pattern officer Peter Schreyer warranted a repute as an attention personality in automotive styling. Kia Motors America’s full line of fuel-efficient and fun-to-drive cars and CUVs has warranted vicious commend and dramatically increasing consumer awareness, notice and care for a brand. In 2011, KMA accessible a 17th uninterrupted year of marketplace share growth, interjection in partial to a largest boost of any vital code in viewed quality2 and a industry’s top code faithfulness ranking3. Kia’s U.S.-based production trickery in West Point, Georgia KMMG is obliged for a origination of some-more than 10,000 plant and retailer jobs and builds a company’s dual best-selling vehicles in a U.S. a Sorento CUV and Optima midsize sedan4. Kia’s value- and technology-laden 2012 indication year lineup also includes a Sportage compress CUV, Soul civic newcomer vehicle, Optima Hybrid, Forte compress sedan, Forte 5-door compress hatchback, Forte Koup two-door coupe, all-new Rio and Rio 5-door sub-compacts and Sedona minivan.

    About Kia Motors America
    Kia Motors America is a selling and placement arm of Kia Motors Corporation formed in Seoul, South Korea. KMA offers a finish line of vehicles by some-more than 755 dealers via a United States and serves as a “Official Automotive Partner” of a NBA and LPGA. In 2011, KMA accessible a best-ever annual sales sum and became one of a fastest flourishing automobile companies in a U.S. Kia is staid to continue a movement and will continue to build a code by pattern innovation, quality, value, modernized reserve facilities and new technologies.

    Information about Kia Motors America and a full automobile choice is accessible during a website www.kia.com. For media information, including photography, revisit www.kiamedia.com.

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    * The Sorento and Optima GDI (EX Trims and certain LX Trims only) and GDI Turbo are fabricated in a United States from U.S. and globally-sourced parts.
    1 Based on 5-year accumulative expansion between 12-month sell sales for durations finale Feb 2007 and Feb 2012 of all U.S. automotive brands.
    2 Source: Automotive Lease Guide Spring 2011 Perceived Quality Study
    3 Source: Experian Automotive Q2 2011 marketplace analysis
    4 The Optima GDI (EX Trims and certain LX Trims only) and GDI Turbo are fabricated in a United States from U.S. and globally sourced parts.

     
    MONTH OF MARCH
    YEAR-TO-DATE
    Model
    2012
    2011
    2012
    2011
    Rio
    4,509
    2,070

    10,703
    4,885

    Spectra

    1


    1

    Forte
    8,381
    7,533

    18,504
    18,167
    Optima
    15,008
    6,891

    35,380
    15,554
    Amanti


    1
    Sportage
    3,643
    4,715

    9,888
    11,704
    Sorento

    10,303
    11,071

    26,011
    27,828
    Sedona
    2,054
    1,797

    5,000
    4,266
    Rondo

    9


    40

    Borrego

    64


    271
    Soul
    13,607
    10,028

    32,574
    22,057
    Total
    57,505
    44,179

    138,060
    104,774

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