KIA MOTORS AMERICA ANNOUNCES BEST FEBRUARY SALES EVER
All-New 2011 Sorento CUV is Kias Best-Selling Vehicle for the Second Consecutive Month
IRVINE, Calif., March 2, 2010 Kia Motors America (KMA) today announced the brands best February sales ever of 24,052 units, a 9-percent increase over the same period last year and 2.3-percent over the previous February sales record of 23,512 set in 2007. February sales were led for the second consecutive month by the all-new 2011 Sorento CUV, which hit dealerships nationwide in early January and is the brands first U.S.-built vehicle1. Sorento posted sales of 8,207 units, an 11-percent increase over January.
In addition to being our best-selling vehicle for the second month in a row, the all-new Sorento also is bringing new, more affluent customers into our showrooms and indicates the growing interest in the Kia brand, said B.M. Ahn, group president and CEO of KMA and Kia Motors Manufacturing Georgia (KMMG). Having recently celebrated the grand opening of Kias first U.S.-based manufacturing plant in West Point, Georgia, Sorentos strong performance validates the investments Kia has made in the U.S. market as more and more consumers are recognizing our commitment to quality, safety, design, value and technology.
Kia Motors is in the midst of a dramatic, design-led transformation, which has been delivering dynamically styled vehicles in several important segments at exactly the right time, contributing to the brands continued gains in U.S. market share. The launch of the all-new 2011 Sorento CUV, the official vehicle of the NBA and the first vehicle to be built at the companys first U.S.-based manufacturing facilities in West Point, Georgia, builds on the momentum established in 2009 with the introduction of the Soul urban passenger vehicle and the Forte compact sedan and two-door Forte Koup.
About Kia Motors America
Kia Motors America (KMA) is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA offers a complete line of vehicles through more than 670 dealers throughout the United States. For 2009, KMA recorded its 15th consecutive year of increased U.S. market share. Kia Motors subscribes to a philosophy of building high value, high quality, safe and dynamic vehicles. Kia Motors prides itself on producing vehicles that are exciting and enabling and evoke the Kia tagline The Power to Surprise.
Kia Motors America is the Official Automotive Partner of the NBA. Information about Kia Motors America and its full vehicle line-up is available at its Web site www.kia.com. For media information, including photography, visit www.kiamedia.com.
MONTH OF FEBRUARY
YEAR-TO-DATE
Model
2010
2009
2010
2009
Rio
1,949
1,072
4,347
2,728
Spectra
55
2,772
102
8,582
Forte
4,333
n/a
8,064
n/a
Optima
2,471
2,433
5,633
4,631
Amanti
38
1,360
66
1,543
Sportage
1,088
2,783
1,850
6,912
Sorento
159
3,598
632
7,219
MY’11 Sorento
8,207
n/a
15,605
n/a
Sedona
978
6,211
1,906
8,781
Rondo
465
1,339
821
2,996
Borrego
709
471
1,403
743
Soul
3,600
34
5,745
34
Total
24,052
22,073
46,174
44,169
1 KMMG vehicles are assembled in the United States from U.S.- and globally sourced parts.