KIA MOTORS AMERICA ANNOUNCES BEST QUARTER EVER
September Sales Up Year to Date
IRVINE, Calif., October 1, 2009 Kia Motors America (KMA) today announced its best quarter of sales
ever with a September monthly total of 21,623 units sold, a 24.4-percent increase from September 2008.
Year to date sales totaled 238,570, a 4.6-percent increase over the same period last year. September
sales were led by the Kia Optima midsize sedan and all-new Forte compact sedan, selling 5,986 and
4,449 units respectively. The all-new Soul urban passenger vehicle and Rio subcompact also sold well,
with 2,459 and 2,811 units.
Consumer confidence in the Kia brand is on the rise, and on the heels of an all-time record sales
month in August we continue our momentum by achieving the best sales quarter in company history,
said Alex Fedorak, director of public relations, KMA. New designs, like the highly styled and
personalized Soul, Forte compact sedan and Forte Koup, are appealing to a larger consumer audience
while staying true to our brands core pillars of value, safety and fuel efficiency.
Kia Motors is in the midst of a dramatic, design-led transformation, which has been delivering
dynamically styled vehicles in several important segments at exactly the right time contributing to the
brands continued gains in U.S. market share. The upcoming launch of the all-new 2011 Sorento CUV,
the first vehicle to be built at the companys first U.S.-based manufacturing facilities in West Point,
Georgia, will further enhance the lineup.
About Kia Motors America
Kia Motors America (KMA) is the marketing and distribution arm of Kia Motors Corporation based
in Seoul, South Korea. KMA offers a complete line of vehicles through more than 650 dealers
throughout the United States. For 2008, KMA recorded its 14th consecutive year of increased U.S.
market share. Kia Motors subscribes to a philosophy of building high value, high quality, safe and
dynamic vehicles. Kia Motors prides itself on producing vehicles that are exciting and enabling and
evoke the Kia tagline The Power to Surprise.
Kia Motors America is the Official Automotive Partner of the NBA. Information about Kia Motors
America and its full vehicle line-up is available at its Web site www.kia.com. For media information,
including photography, visit www.kiamedia.com.
MONTH OF SEPTEMBER
YEAR-TO-DATE
Model
2009
2008
2009
2008
Rio
2,811
2,071
23,234
30,329
Spectra
462
3,878
46,694
58,915
Forte
4,449
n/a
12,396
n/a
Optima
5,986
1,905
30,830
40,778
Amanti
47
163
3,556
2,806
Sportage
1,938
1,721
38,896
27,853
Sorento
854
3,163
18,513
20,636
Sedona
1,297
1,648
23,717
20,858
Rondo
653
2,642
11,731
24,680
Borrego
667
192
4,766
1,233
Soul
2,459
n/a
24,237
n/a
Total
21,623
17,383
238,570
228,088