KIA MOTORS AMERICA ANNOUNCES MAY SALES
All-New Soul Records Third Month of Strong Sales
IRVINE, Calif., June 2, 2009 Kia Motors America (KMA) today announced May sales of 26,060 units and year-to-date sales of 120,559 total units. KMA posted its third consecutive month of increased sales, up 1.8 percent from April. The critically acclaimed Soul, Kias all-new and uniquely styled urban passenger vehicle, recorded healthy sales of 3,855 units in May, up 19.4 percent from April and totaling 8,363 units since its arrival in February.
KMAs vehicle lineup is undergoing an aggressive, design-led evolution aimed at attracting new customers to the brand and growing market share. The upcoming introductions of the all-new Forte sedan and Forte Koup, Kias first coupe design, will further complement KMAs comprehensive and value-laden vehicle offerings.
Soul continues to exceed our initial sales expectations and has attracted new customers to our showrooms, said Michael Sprague, vice president of marketing, KMA. As we head into summer, our vehicle line will turn more heads with the stylish additions of the Forte compact sedan and Forte Koup, arriving in dealerships soon.
About Kia Motors America
Kia Motors America (KMA) is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA offers a complete line of vehicles through more than 625 dealers throughout the United States. For 2008, KMA recorded its 14th consecutive year of increased U.S. market share. Kia Motors subscribes to a philosophy of building high value, high quality, safe and dynamic vehicles. Kia Motors prides itself on producing vehicles that are exciting and enabling and evoke the Kia tagline The Power to Surprise.
Kia Motors America is the Official Automotive Partner of the NBA. Information about Kia Motors America and its full vehicle line-up is available at its Web site www.kia.com. For media information, including photography, visit www.kiamedia.com.
MONTH OF MAY
YEAR-TO-DATE
Model
2009
2008
2009
2008
Rio
1,680
4,474
9,274
17,624
Spectra
7,896
9,407
30,066
35,826
Optima
2,322
8,197
11,058
21,943
Amanti
224
182
3,202
973
Sportage
4,409
3,505
15,867
17,251
Sorento
1,701
1,695
14,547
9,307
Sedona
1,937
2,021
17,632
12,601
Rondo
1,530
1,566
8,371
13,802
Borrego
496
n/a
2,169
n/a
Soul
3,855
n/a
8,363
n/a
Forte
10
n/a
10
n/a
Total
26,060
31,047
120,559
129,327