Kia Motors America Announces Record June Sales and Best-Ever Quarter in Company History

KIA MOTORS AMERICA ANNOUNCES RECORD JUNE SALES AND BEST-EVER QUARTER IN COMPANY HISTORY

Soul Posts Second-Consecutive Record Month; Annual Sales up 44.1 Percent

IRVINE, Calif., July 1, 2011 – Kia Motors America’s (KMA) unprecedented sales growth continues as the brand reports the best quarterly sales performance in company history 140,330 units on the strength of all-time record June sales. The June total of 45,044 vehicles represents a 41.2-percent increase from the same period a year earlier. KMA’s year-to-date sales are up 44.1 percent over 2010 thanks to solid sales performances by the U.S.-built Sorento CUV, Soul urban passenger vehicle and the Optima midsize sedan. The results mark the sixth-consecutive quarterly sales record for Kia in the U.S. Kia’s funky Soul remains tremendously popular and posted its best-ever sales of 11,314 units in June.

“Kia has experienced extraordinary momentum and by achieving our sixth straight quarterly sales record it is clear that our fresh lineup continues to attract new consumers to our showrooms as a result of Kia’s aggressive product-led transformation,” said Byung Mo Ahn, group president and CEO of KMA and Kia Motors Manufacturing Georgia (KMMG). “Soul’s best-ever monthly sales result and the launch of Kia’s first hybrid in June further validates Kia’s strategy of bringing the most innovative, functional, and fuel-efficient products to market. These products are designed to meet and exceed the expectations of today’s consumers at a tremendous value, and with exciting new products like the significantly enhanced 2012 Soul coming this summer and two all-new Rios this fall, we are well positioned to continue our growth into the future.”

2011 Kia Motors America Product Line

Kia’s model year 2011 vehicle line includes the Sorento CUV, Sportage compact CUV, Optima midsize sedan, Soul urban passenger vehicle, Forte compact sedan, Forte 5-door compact hatchback, Forte Koup two-door coupe, Rio sub-compact sedan, Rio5 sub-compact hatchback and Sedona minivan.

About Kia Motors America

Kia Motors America (KMA) is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA offers a complete line of vehicles through more than 730 dealers throughout the United States and serves as the “Official Automotive Partner of the NBA.” In 2010, KMA recorded its best-ever U.S. sales and 16th consecutive year of increased U.S. market share. Kia is poised to continue its momentum and will continue to build the brand through design innovation, quality, value, safety features and new technologies.

Information about Kia Motors America and its full vehicle line-up is available at its website www.kia.com. For media information, including photography, visit www.kiamedia.com.

MONTH OF JUNE
YEAR-TO-DATE
Model
2011
2010
2011
2010
Rio
1,954
1,803

11,933

13,735

Spectra

16

1
231
Forte
8,191
7,467

43,022
33,467
Optima
7,099
1,055

36,617
15,627
Amanti

23

1
187
Sportage
4,377
1,448

25,369
8,743
Sorento

7


764
MY’11 Sorento
10,013
8,608

61,778
50,021
Sedona
2,086
3,003

11,006
10,912
Rondo

196

44
3,008
Borrego
10
1,851

346
4,737
Soul
11,314
6,429

54,987
28,637
Total
45,044
31,906

245,104
170,069

1 Assembled in the United States from U.S. and globally sourced parts.

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