Kia Motors America Announces YouTube Talent Search

Posted on 27. Jul, 2010 by in Kia Canada


$10,000 Grand Prize for a Best Video Themed Around
the Soul Urban Passenger Vehicle

  • SMOSH comedy duo, along with other YouTube luminary judges ShayCarl and Lisa Nova, will use recognition to
    boost competition awareness
  • Soul’s singular style, countless record facilities and musty vibe offer impulse for
    video submissions

IRVINE, Calif. Jul 27, 2010 Kia Motors America (KMA) is once again venturing into a area of amicable media with a launch of Kia’s first-ever “Who’s Next?” talent competition in hunt of a subsequent large Internet star. Starting today, users will be invited to uncover “how they roll” by artistic and appealing videos themed around a Kia Soul civic newcomer car and a renouned tagline “a new approach to roll.” The competition will run by a finish of Sep with a tip dual finalists flown to Los Angeles for a proclamation of a grand esteem winner, who will accept a $10,000 prize.

“The Kia Soul has captivated a new assembly to a Kia code and enchanting these fans by a ‘Who’s Next?’ competition gives them a event to have fun with a Soul’s witty personality,” pronounced Michael Sprague, clamp president, selling communications, KMA. “Social media is an critical partial of a selling plan for Soul and enchanting ardent enthusiasts in this space creates additional opportunities to build hum by a new, interactive experience.”

The tip 8 submissions will be selected by 3 YouTube luminary judges, including SMOSH, ShayCarl and Lisa Nova, that afterwards will be entered into a three-round voting routine and selected by viewers. The “Who’s Next?” videos will incorporate Soul’s singular luminary and features, including technology, character and renouned music. All videos will be permitted by a Kia Soul YouTube channel ( and promoted directly by YouTube comedy twin SMOSH, ShayCarl, and Lisa Nova whose channels have some-more than 640 million video views total and 2.62 million subscribers collectively. Judging will start Aug 9 and fan voting will start on Aug 20.

Soul stands out from a throng with modern, singular styling directed toward a immature and young-at-heart and offers a singular multiple of style, value and personalization options. An accessible Audio Upgrade Package includes orator lights that can kick to a kick of a song or supplement mood lighting to a interior cabin, enhancing a altogether personal loll feeling. The Soul+ offers musty black cloth seats with “glowing” Soul heading inserts while a Soul! trim comes with a particular sand-black interior with houndstooth-patterned inserts, and a Soul competition presents a confidant red-black interior trim with red-trimmed cloth seats and metal-finish interior accents.

Kia Motors is in a midst of a dramatic, design-led transformation, that has been delivering boldly styled vehicles in several critical segments during accurately a right time, contributing to a brand’s continued gains in U.S. marketplace share. With 3 new car introductions and several other pivotal initiatives designed for 2010, Kia is staid to continue a movement and build a code by pattern innovation, quality, value, reserve facilities and with new record such as UVO powered by Microsoft1 , an modernized hands-free in-car communication and party complement (expected to be accessible in name Kia models in a U.S. after this year).

About Kia Motors America
Kia Motors America (KMA) is a selling and placement arm of Kia Motors Corporation formed in Seoul, South Korea. KMA offers a finish line of vehicles by some-more than 700 dealers via a United States. For 2009, KMA accessible a 15th uninterrupted year of increasing U.S. marketplace share. Kia Motors subscribes to a truth of building high value, high quality, protected and energetic vehicles. Kia Motors prides itself on producing vehicles that are sparkling and enabling and elicit a Kia tagline “The Power to Surprise.”

Kia Motors America is a Official Automotive Partner of a NBA. Information about Kia Motors America and a full car choice is accessible during a Web site For media information, including photography, revisit

1 Microsoft is a purebred heading of Microsoft Corporation in a United States and/or other countries.

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