Kia Motors America Breaks New Soul Ad Campaign and Brings Back Hamsters by Popular Demand

Posted on 26. May, 2010 by in Kia Canada


Game-Changing Kia Halo Vehicle Still Stands Apart From Competition

  • 2010 Soul civic newcomer car rolls in clever, hip bound character spot
  • Pop enlightenment Hamsters review Souls character and quadruped amenities to other boxy rides

IRVINE, Calif., May 26, 2010 Kia Motors America (KMA) currently strictly expelled a new promotion campaign, patrician “This or That,” for a 2010 Kia Soul. “This or That” is a rebirth of a initial Kia Soul endowment winning promotion debate combined by DavidGoliath, KMAs promotion organisation of record, and brings behind a loveable Hamsters due to renouned demand. Soul is a singular and rarely personalizable civic newcomer car and a new mark builds on a artistic thesis in a character of a song video set to a classical hip bound lane “The Choice is Yours” by critical 90s hip bound organisation Black Sheep. The new debate launches currently on wire TV networks Comedy Central, Fuse, MTV, MTV2 and Spike and runs by July. Beginning May 28 it will seem in film theaters opposite a nation as good as have a participation online during Pandora, Facebook, Social Vibes PetVille, KMAs and a YouTube contest.

“Given a success and recognition of a hamsters in a initial Soul launch with a mark that won Nielsens Automotive Ad of a Year, it done clarity to move them behind for a new campaign,” pronounced Michael Sprague, clamp president, selling of KMA. “We know a Soul aim assembly is digitally savvy and that they noticed a initial blurb mixed times online, so a newest knowledge is abounding with sum in a hamster universe and integrated Soul calm for them to learn during repeat viewings.”

“Hamstar” logoed clothing, as seen in a spot, will shortly be accessible for squeeze by fans during (check shortly for details).

Cruising by an civic landscape behind a circle of an Alien Green Kia Soul, a hamsters in “This or That” deftly review Souls singular styling and engorgement of personalizable quadruped amenities to other boxy rides represented by toasters, soaking machines and card boxes while rapping a pretension songs lyrics, “You can get with this, or we can get with that.”

A target of “Best Family Cars for 2010” by and Parents Magazine, “Best Hatchback of 2010” by, “2010 Top Cars for Families” by, and 2010 “Top 10 Coolest New Cars Under $18,000” from Kelley Blue Books, Soul is accessible in 4 trims, Soul, Soul+, Soul! (exclaim) and Soul sport, as good as 4 special editions, including a recently denounced special-edition Ghost Soul. Other special-edition Soul vehicles embody Ignition Soul, Denim Soul and Shadow Dragon Soul. Pricing for a versatile five-door starts underneath $14,0001.

Soul stands out from a throng with modern, singular styling directed toward a immature and young-at-heart and offers a singular multiple of style, value and personalization options. An accessible Audio Upgrade Package includes orator lights that can kick to a kick of a song or supplement mood lighting to a interior cabin, enhancing a altogether personal loll feeling. The Soul+ offers musty black cloth seats with “glowing” Soul heading inserts while a Soul! trim comes with a particular sand-black interior with houndstooth-patterned inserts, and a Soul sport presents a confidant red-black interior trim with red-trimmed cloth seats and metal-finish interior accents.

Kia Motors America in 2010

Kia Motors is in a midst of a dramatic, design-led transformation, that has been delivering boldly styled vehicles in several critical segments during accurately a right time, contributing to a brands continued gains in U.S. marketplace share. With 4 new car introductions and several other pivotal initiatives designed for 2010, Kia is staid to continue a movement and will continue to build a code by pattern innovation, quality, value, reserve facilities and with new record such as UVO powered by Microsoft2 infotainment complement (expected to be accessible in name Kia models in a U.S. commencement in summer 20103). The launch of a all-new 2011 Sorento CUV, a central car of a NBA, serve enhances a lineup, and is now in dealerships.

About Kia Motors America

Kia Motors America (KMA) is a selling and placement arm of Kia Motors Corporation formed in Seoul, South Korea. KMA offers a finish line of vehicles by some-more than 670 dealers via a United States. For 2009, KMA accessible a 15th uninterrupted year of increasing U.S. marketplace share and recently achieved a best entertain of sales ever. Kia Motors subscribes to a truth of building high value, high quality, protected and energetic vehicles. Kia Motors prides itself on producing vehicles that are sparkling and enabling and elicit a Kia tagline “The Power to Surprise.”

Kia Motors America is a “Official Automotive Partner of a NBA.” Information about Kia Motors America and a full car choice is accessible during a Web site For media information, including photography, revisit

1 Starting MSRP for bottom Soul excludes $695 end and doing fee, and title, taxes, license, options and play charges. Actual prices set by play and might vary.
2 Microsoft is a purebred heading of Microsoft Corporation in a United States and/or other countries.
3 Availability will change by trim and region.

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