Kia Motors America Brings Back Popular Life-Size Children’s Characters for Another Fun-Filled Road Trip in New TV Spots for a 2012 Sorento Crossover

Posted on 17. Jun, 2011 by in Kia Canada

KIA MOTORS AMERICA BRINGS BACK POPULAR LIFE-SIZE CHILDREN’S CHARACTERS FOR ANOTHER FUN-FILLED ROAD TRIP IN NEW TV SPOTS FOR THE 2012 SORENTO CROSSOVER

Colorful Cast Comes to Life for a Series of New Adventures with Kia’s Best-Selling CUV in “Joyride 2” Campaign

  • First of dual 30-second ads starts airing currently and facilities a lapse of YO GABBA GABBA!‘s Muno as good as Sock Monkey, MR. X, a selected drudge and a teddy bear
  • “Joyride 2” soundtrack facilities a strain “Red Light Love” by Those Darlins

IRVINE, Calif., Jun 17, 2011 – After creation a noted entrance during a 2010 Super Bowl, Kia Motors America’s (KMA) colorful expel of life-size children’s characters are behind for another array of adventures in dual new 30-second spots for a 2012 Sorento CUV. Titled “Joyride 2,” a ads reunite Muno (from YO GABBA GABBA!, a award-winning array combined by Christian Jacobs and Scott Schultz and that is constructed by The Magic Store and W!LDBRAIN Entertainment) with In My Own Dream Studio’s Sock Monkey impression (Fox River Mills, Inc.), MR. X (BLABLA KIDS Collection) and a selected drudge and a teddy bear for a noted summer highway outing that includes skydiving, line dancing, a outing to a beach and a fishing expedition. Along a way, a characters correlate with a locals including one really indignant bear and take a spin in a updated 2012 Sorento that now offers class-leading horsepower1 and fuel economy2 with a further of Gasoline Direct Injection (GDI) record and several new complicated amenities such as Kia’s new UVO powered by Microsoft3 hands-free infotainment and communications system.

“The Sorento has been Kia’s best-selling car in a U.S. each month given nearing in showrooms in Jan 2010 interjection in vast partial to a measureless recognition of a strange ‘Joyride Dream’ debate that exceeded a expectations, significantly lifted recognition of a Sorento and a Kia code as a whole, and continues to move new and some-more abundant consumers into a showrooms,” pronounced Michael Sprague, clamp boss of selling communications, KMA. “In only a second indication year, a 2012 Sorento delivers poignant opening and potency improvements as good as new preference facilities that accommodate a ever-changing needs of today’s consumers, and bringing behind a renouned ‘Joyride’ organisation allows us to continue a movement in a fun and interesting way.”

Kia debuts new ads for a 2012 Sorento with life-size children’s characters.

Like a original, “Joyride 2” was combined by DavidGoliath, KMA’s promotion group of record, and speaks to immature couples that are entering a new life theatre with new responsibilities though still wish a fun and brave lifestyle. The initial singular mark starts airing today, and will be followed by a second ad in July.

Music has played an critical purpose in all of KMA’s selling campaigns given a launch of a musty Soul civic newcomer car in 2009, and a soundtrack for “Joyride 2” facilities a strain “Red Light Love” by Those Darlins, who was recently named a “Band to Watch” by Rolling Stone.

Kia Motors debuts a initial of dual new ads for a 2012 Sorento CUV currently with a colorful expel of life-size children’s characters who take a noted summer highway outing that includes skydiving, line dancing and a outing to a beach. The spots underline Muno (from YO GABBA GABBA!, a award-winning array combined by Christian Jacobs and Scott Schultz and that is constructed by The Magic Store and W!LDBRAIN Entertainment) with In My Own Dream Studio’s Sock Monkey impression (Fox River Mills, Inc.), MR. X (BLABLA KIDS Collection) and a selected drudge and a teddy bear.

The new spots continue a attribute fake between Kia Motors and YO GABBA GABBA! following Muno’s coming in a strange “Joyride Dream” commercial. The successful live debate YO GABBA GABBA! LIVE: Let’s Dance Presented by Kia Motors kicks-off another 50-city North American Tour this September.

Production of a 2012 Sorento is underway during Kia Motors Manufacturing Georgia, a brand’s initial U.S. plant in West Point, Georgia*. In a second indication year, a CUV now offers class-leading horsepower (191hp) and fuel economy with a GDI four-cylinder engine delivering adult to 32 miles per gallon on a highway. Also new for a 2012 indication year are power-folding mirrors, memory seat/power newcomer seat, ventilated driver’s chair and exhilarated and timber trim steering wheel.

Since a launch in 2010, a Sorento has warranted an considerable list of awards and accolades, including: “Best Family Cars of 2011” by Edmunds.com and Parents magazine, “Top 10 Cars for 2011” by Kelly Blue Book’s kbb.com, “Ten Most Improved Cars of 2011” by MSNBC.com, and warranted a Consumer Guide Automotive “Best Buys” award. The Sorento was also designated a “Top Safety Pick” by a Insurance Institute for Highway Safety (IIHS).

About Kia Motors America
Kia Motors America (KMA) is a selling and placement arm of Kia Motors Corporation formed in Seoul, South Korea. KMA offers a finish line of vehicles by some-more than 730 dealers via a United States and serves as a “Official Automotive Partner of a NBA.” In 2010, KMA accessible a best-ever U.S. sales and 16th uninterrupted year of increasing U.S. marketplace share. Kia is staid to continue a movement and will continue to build a code by pattern innovation, quality, value, reserve facilities and new technologies.

Information about Kia Motors America and a full car choice is accessible during a Web site www.kia.com. For media information, including photography, revisit www.kiamedia.com.

1 Class explain formed on comparison of 2011 and accessible 2012 compress CUVs with V6 and 2.4L GDI engines as of May 2011
2 Class explain formed on comparison of 2011 and accessible 2012 compress CUVs with 2.4L GDI engines as of May 2011.
3 Microsoft is a purebred heading of Microsoft Corporation in a United States and/or other countries.
* Assembled in a United States from U.S. and globally sourced parts

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