Kia Motors America Enjoys Historic Year in 2011 Filled with All-Time Sales and Market Share Records, Critical Acclaim and Increased Visibility

Posted on 09. Jan, 2012 by in Kia Canada

KIA MOTORS AMERICA ENJOYS HISTORIC YEAR IN 2011 FILLED WITH ALL-TIME SALES AND MARKET SHARE RECORDS, CRITICAL ACCLAIM AND INCREASED VISIBILITY

Fast-Growing Brand Surpasses All-Time Best Annual Sales in Less than Nine Months and Records 17th Consecutive Year of Increased Market Share

  • Kia completes a many assertive new product launch cycle in a courtesy 9 vehicles in reduction than 3 years and delivers a 36.3-percent year-over-year sales increase

  • New partnerships with NBA luminary Blake Griffin and a LPGA and one of a many widely noticed viral videos in a universe urge code awareness, notice and consideration
  • DETROIT, Jan 9, 2012 – 2011 was a record-shattering year for Kia Motors America (KMA) that saw record sales each month, some-more awards and accolades for a vehicles and a Kia code than ever before, and a 17th true year of increasing marketplace share to an all-time high of 3.8 percentas a association pennyless a annual sales record with 485,492 units sold. Additionally, Kia achieved several vicious milestones, includinga 36.3-percent boost in year-over-year sales; a start of U.S. prolongation of a renouned Optima midsize sedan; origination of 1,000 new jobs and a further of a third change during Kia Motors Manufacturing Georgia (KMMG); winning a brand’s first-ever motorsports championships in a Continental Tire Sports Car Challenge; and stretched code prominence by a partnership with basketball all-star Blake Griffin, whofamously leaped over an Optima to spin a 2011 Sprite Slam Dunk Contest champion and now serves asa tellurian envoy for a brand.

    One of a fastest flourishing automobile companies in a U.S.1, Kia’s rare enlargement is a approach outcome of a company’s design-led transformation, that delivered 9 new vehicles in reduction than 3 years some-more than any other automaker and was capped in 2011 with a debuts of a all-new 2012 Rio 5-door andthe Optima Hybrid. In September, Kia’s initial hybrid in a U.S. set a new Guinness World Record for lowest fuel expenditure by a gasoline hybrid automobile roving by all 48 constant U.S. states, achieving some-more than 64miles per gallon over scarcely 8,000 miles.

    “2011 was an ancestral year for Kia in a U.S. and a association has altered dramatically over a past 3 years,” pronounced Byung Mo Ahn, organisation boss and CEO of KMA and KMMG.”Our finish lineup of fuel-efficient and fun-to-drive cars and CUVs has prisoner a courtesy of a far-reaching accumulation of consumers, many who had never before deliberate Kia and are now cross-shopping us opposite a incomparable brew of timeless brands. Kia dealers are saying new, younger, some-more style-conscious and some-more abundant business in their showrooms interjection toeye-catching vehicles such as a Optima, Sorento and Soul, and we demeanour brazen to stability a success in 2012 with a attainment of new technologies.”

    With several pivotal initiatives designed for 2012, Kia Motors is staid to continue to expostulate increasing consumer seductiveness and will continue to enhance a code participation with new and extended partnerships while stability to broach world-class design, cutting-edge technology, complicated conveniences and amenities, and superb reserve facilities in all a vehicles.

    2011 Milestones:

    • Sales: KMA surpassed a prior annual sales sum in usually ninemonths and sole some-more than 485,000vehicles in a U.S. for a initial time in association history. KMA’s annual sales record was highlighted by best-ever quarterly sales in Q2 with 140,330 units sold, besting a prior record of 104,774 units sole in Q1 2011. The U.S.-built Sorento was a brand’s best-selling automobile for a second true year and a Soul civic newcomer automobile assimilated Kia’s renouned CUV as a brand’s secondvehicle to surpass sales of 100,000 units in one year.
    • KMMG/Optima: On Sep 2, a Optima midsize sedan was combined to a prolongation line during KMMG, and a plant hired and lerned some-more than 1,000 new organisation members and combined a third change to support a additional volume. Together with internal suppliers, KMMG is obliged for a origination of some-more than 10,000 approach and retailer jobs.The plant constructed a 300,000thvehiclein Jul 2011 and began a $100 million enlargement to boost annual ability to 360,000 vehicles in 2012.
    • Advanced Technology: Co-developed with Microsoft® and formed on Windows Embedded Auto software, UVO (meaning “Your Voice”) was launched in Junein a 2011 Optima Hybrid, 2012 Sorento, 2012 Sportage, and 2012 Optima. UVO provides Kia drivers with elementary entrance to automobile audio systems, song media in several formats and dungeon phone content. It also allows users to answer and place phone calls, entrance song from a accumulation of media sources and emanate tradition song experiences.
    • Thinking Green: The 2011 Optima Hybrid, Kia’s first-ever hybrid automobile in a U.S., went on sale on a West and East coasts in Jun andearned a eminence of Kia’s initial automobile to grasp adult to 40 miles per gallon. The Optima Hybridwas famous by Guinness World Records for a lowest fuel expenditure by a gasoline hybrid automobile roving by all 48 constant U.S. states, delivering some-more than 64 mpg over scarcely 8,000 miles.The 2012 Rio 5-door became a second Kia automobile to broach adult to 40 miles per gallon on a highway and during a finish of a lifespan 85-percent of a vehicle’s calm is recyclable. Additionally, Kia Motors announced skeleton to deliver a initial all-electric automobile for tellurian markets in 2014, that will be formed on a CUV physique style. Kia also is actively operative with a U.S. Department of Energy’s National Renewable Energy Laboratory (NREL) to rise vehicles that use choice energy.
    • Memorable Marketing: Building on a movement of KMA’s rarely successful first-ever Super Bowl ad in 2010, a code followed it adult with a biggest automobile launch in association story for a 2011 Optima midsize sedan, including Times Square promotion and a second Super Bowl mark patrician “One Epic Ride.” The ad, in whichpeople opposite space and time from a military officer and an general knave to aliens and an ancient arch go to good lengths to waylay a Optima from a clutches of others and put themselves behind a wheel, increasing online hunt activity by some-more than 700 percent following a diversion and Optima care by 255 percent.

      The worldwide recognition of Kia’s music-loving hamsters grew in 2011 with a entrance of a new announcement patrician “Share Some Soul.” First seen in film theaters national and during a MTV Movie Awards, a mark is set in a dark, unconventional videogame universe in that a hamsters spin a extreme conflict between visitor robots and humanoids into an interstellar dance celebration set to a balance of electro-pop organisation LMFAO’s number-one Billboard strike “Party Rock Anthem.” To date, a video has some-more than 12 million views on YouTube and was a target of countless courtesy accolades, including being named one of Mashable’s “10 Most Innovative Viral Video Ads of 2011.” The cocktail enlightenment idol standing of Kia’s hamsters was famous when they were named a first-ever “Rookie of a Year” in a annual Madison Avenue Advertising Walk of Fame open vote.

      Kia also continued a purpose as a “Official Automotive Partner of a NBA,” and in February, Los Angeles Clippers All-Star energy brazen Blake Griffin (with a small assistance from Baron Davis) leaped over an Optima to win a 2011 Sprite Slam Dunk Contest. In further to apropos a usually veteran basketball actor with a tellurian selling attribute with an automaker, Griffin also seemed in a array of smart ads to surveillance a reserve and record facilities of a Optima.

      As partial of KMA’s vital selling plan, a association continued a partnerships with golf luminary Michelle Wie, one of a many tangible girl athletes in a world, and again served as a pretension unite of a Kia Classic LPGA (Ladies Professional Golf Association) golf tournament., Kia also announced that a code will offer as a Official Automotive Partner of a LPGA beginningin 2012, that will see a Kia Classic lapse to a eminent La Costa Resort and Spa in San Diego, Calif. in March.

    • Championship Winning Motorsports Program: After usually dual seasons and 20 Continental Tire Sports Car Challenge (CTSCC) races, KMA’s motorsports module achieved championship statuswhen a No. 10 Infinity Audio Forte Koup and Nic Jnssoncaptured a Team and Driver titles, respectively, in a Street Tuner class.

      For 2012, Kia Racing is expanding a motorsports footprint to embody new vehicles and series. The Infinity Audio Forte Koups will make their lapse to GRAND-AM to urge their ST titles, while a U.S.-built, turbocharged Optima SX will strike a lane in a Pirelli World Challenge. Kia’s racing partner, Kinetic Motorsports, will debate dual Optima World Challenge cars as Kia Racing hits a grid on 8 famous U.S. circuits, including a streets of Long Beach, Infineon Raceway and a Belle Isle Grand Prix in Detroit.

      The Optima is not a usually Kia automobile being summoned for competition lane avocation in 2012. At a 2011 Specialty Equipment Market Association (SEMA) Show in Las Vegas, Kia announced that a all-new Rio 5-door will contest in a newly combined B-Spec salon batch series. The Rio 5-door B-Spec racecar will contest in a newly determined salon batch racing difficulty in 2012 opposite a accumulation of subcompact competitors including a Mazda2, Honda Fit, Ford Fiesta, Fiat 500 and Chevrolet Sonic in a operation of motorsports events authorised by several organizing bodies, including World Challenge, GRAND-AM, Sports Car Club of America (SCCA) and National Auto Sport Association (NASA). Showroom batch racing provides an affordable entrance for automobile enthusiasts to attend in a fad of rival motorsports with a automobile like a all-new 2012 Rio 5-door that is fun to drive, fuel-efficient and stylish.

    • Awards Accolades:

      • 2012 Optima named to a “Top Ten Drives List for 2012” by The Boston Globe
      • 2012 Optima, Sorento, Soul and Sportage grasp Consumers Digest “Best Buys”
      • 2011 Optima and Sorento named to “Ten Most Improved Cars of 2011” list by MSNBC.com
      • 2011 Optima Hybrid named to “Top 10 Cars of a Year” list by Hispanic Motor Press Association
      • 2011 Optima named “Most Gorgeous Car Under $20k” by Esquire
      • 2011 Optima named to a “Ward’s 10 Best Interiors” list by Ward’s AutoWorld
      • 2011 Optima named to “Top 10 Best Buy Cars for 2011” list by Auto A Fondo
      • 2011 Optima named one of a “Top 10 Cars to Look Forward to in 2011” by CarsDirect.com
      • 2011 Optima and Sportage named “Best New Model” by Kiplinger’s Personal Finance
      • 2011 Optima respected as “Best of 2011” by Cars.com
      • 2011 Optima awarded Edmunds’ InsideLine.com “Editors’ Most Wanted” award
      • 2012 Rio 5-door named to Vroomgirls.com’s first-ever “Vroomies Best Cars of a Year” awards list
      • 2011 Rio named a “Best Overall Value” on a “Most Fuel-Efficient Vehicles List” by TrueCar.com
      • 2012 Soul and Forte Koup named to MSN Autos’ “10 Great Cars for Less Than $20,000” list
      • 2011 Soul and Forte 5-door named to “Top 10 Urban Cars” list by Cars.com
      • “Share Some Soul” promotion debate named to Mashable’s “10 Most Innovative Viral Video Ads of 2011” list
      • “Share Some Soul” debate named first-ever “Rookie of a Year” in annual Madison Avenue Advertising Walk of Fame open vote
      • 2011 Sorento and Sedona named to NADAguides’ “Best Car Buys for 2011” list in SUV and Van categories, respectively
      • 2011 Sorento named one of a “Best Family Cars of 2011” by Parents repository and Edmunds.com
      • 2011 Sorento named to “Best Cars for Families” list by Kiplinger’s Personal Finance
      • 2011 Sorento named to “Top 10 Family Cars of 2011” list by Kelley Blue Book’s kbb.com
      • 2011 Sportage warranted AutoPacific 2011 “Vehicle Satisfaction Award”
      • 2011 Sportage named “2011 Northwest Affordable SUV of a Year” by Northwest Automotive Press Association (NWAPA)
      • 2011 Sportage named “Best New Crossover Vehicle” in About.com’s 2011 Readers’ Choice Awards
      • 2011 Sportage named “International Truck of a Year” by ICOTY jury
      • 2011 Forte Koup named one of a “Top 10 Coolest New Cars Under $18,000” by Kelley Blue Book’s kbb.com
      • 2011 Sedona named “Best Reviewed” in Budget Minivan difficulty by ConsumerSearch.com
      • 2011 Sedona named “Best Minivan for a Money” for 2011 by U.S. News World Report
      • Kia Motors America posts top code faithfulness ranking in investigate by Experian Automotive
      • Kia Motors America named Best Total Cost of Ownership Brand by Kelley Blue Book’s kbb.com
      • Kia Motors America famous as “Most Improved Mainstream Brand” in Automotive Lease Guide (ALG) report
      • Kia Motors America named Auto Industry Leader in Customer Loyalty Increases by Polk
      • Kia’s 1.6-liter Gasoline Direct Injection (GDI) engine named to Ward’s AutoWorld’s “2012 10 Best Engines” list
      • “This or That” debate awarded Gold Effie during a 2011 North American Effie Awards
      • “This or That” debate named “Automotive Ad of a Year” by a Nielsen Company
      • Kia Racing achieves first-ever GRAND-AM highway racing championships with Driver and Team titles in 2011 Continental Tire Sports Car Challenge (CTSCC)

    Kia’s Unprecedented Growth
    Kia Motors is a one of a world’s fastest relocating tellurian automotive brands; from 2009-2011 Kia launched some-more new vehicles in a U.S. than any other automaker, and underneath a superintendence of arch pattern officer Peter Schreyer warranted a repute as an courtesy personality in automotive styling. Kia Motors America’s full line of fuel-efficient and fun-to-drive cars and CUVs has warranted vicious commend and dramatically increasing consumer awareness, notice and care for a brand. In 2011, KMA accessible a 17th uninterrupted year of marketplace share growth, interjection in partial to a largest boost of any vital code in viewed quality2 and a industry’s top code faithfulness ranking3. Kia’s U.S.-based production trickery in West Point, Georgia KMMG is obliged for a origination of some-more than 10,000 plant and retailer jobs and builds a company’s dual best-selling vehicles in a U.S. a Sorento CUV and Optima midsize sedan4. Kia’s value and technology-laden 2012 indication year lineup also includes a Sportage compress CUV, Soul civic newcomer vehicle, Optima Hybrid, Forte compress sedan, Forte 5-door compress hatchback, Forte Koup two-door coupe, all-new Rio and Rio5-door sub-compacts and Sedona minivan.

    About Kia Motors America
    Kia Motors America is a selling and placement arm of Kia Motors Corporation formed in Seoul, South Korea. KMA offers a finish line of vehicles by some-more than 755 dealers via a United States and serves as a “Official Automotive Partner of a NBA.” In 2011, KMA accessible a best-ever annual sales sum and became one of a fastest flourishing automobile companies in a U.S. Kia is staid to continue a movement and will continue to build a code by pattern innovation, quality, value, modernized reserve facilities and new technologies.

    Information about Kia Motors America and a full automobile choice is accessible during a website www.kia.com. For media information, including photography, revisit www.kiamedia.com.

    * Assembled in a United States from U.S. and globally sourced parts. Optima Hybrid will not be built in a USA.
    1 Based on comparison of 12-month sell sales from Sep 2007 to Sep 2011 of all U.S. automotive brands and five-year normal sales growth.
    2 Source: Automotive Lease Guide Spring 2011 Perceived Quality Study
    3 Source: Experian Automotive Q2 2011 marketplace analysis
    4 Optima Hybrid is not built during KMMG

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